Google Ads Management

Specialist Google Ads management that generates a strong ROI.

Google Ads, formerly known as Google AdWords, is a hugely powerful marketing channel. The SEO Works have decades of combined experience in Google Ads, helping clients to set KPIs, create targeted ads, and generate a strong ROI. We help brands by understanding their specific goals and, from there, doing our own thorough research and planning before advising on the best Google Ads strategy. 

Why use Google Ads Management?

When planned and implemented correctly using strategies that are targeted and tailored to your audience, Google Ads can help to ensure your business’s profits are growing month-over-month. However when not utilised correctly or effectively, pay-per-click advertising can end up costing you a significant investment for little return – so working with experts is essential.

We provide a range of Google ads management services, whether your brand is looking to specifically appear in the search results above or alongside competitors, whether you want more brand exposure through video, or you require support for display ads to appear across Google’s Display Network (GDN) websites. Our team of specialists is happy to advise on the best mix of channels, and most importantly, where to invest your money. 

We also offer the auditing of any existing Google ad campaigns you have running that may not be performing as you hoped, to identify areas for improvement and either build on these to ensure they are profitable or start from scratch with a new set of ads.

What are Google Ads management services?

Google ads management services involve our team of specialists working with your brand to formulate and manage a Google Ads strategy that generates a return on investment. It’s not as simple as us just taking control of your Google Ad Manager account. Instead, we work with you, to ensure we know what your brand is trying to achieve with paid ads and how we can best help you do this over time. 

Google ads management allows your brand to work with experts to enable your business to get noticed, attract traffic, and generate conversions from ads in the search results. There are many different ad strategies out there and our team knows what works, when it works, and how best to implement these in a wide variety of industries and niches. For example, your goal may be to attract new customers, put yourself in front of existing customers with new offers, or ensure you are seen alongside key competitors. 

We also offer the auditing of any existing Google ad campaigns you have running that may not be performing as you hoped, to identify areas for improvement and either build on these to ensure they are profitable or start from scratch with a new set of ads.

Why use a Google Ads management service?

Access to expertise and experience

If you’re a newcomer to Google Ads or have limited experience, the assistance of skilled Google Ad professionals can help you steer clear of typical errors and enhance the efficiency of your campaigns. When handling campaigns with diverse ad formats such as search, display, shopping, or video, Google Ad management experts will manage the complexities to achieve superior results.

Save time and resources

Juggling the demands of managing Google Ads campaigns on top of your regular day-to-day tasks can be intense and take up a lot of your time. Using the knowledge and experience of an expert can free up your time for other essential business priorities that need your attention. Not only that, but using a professional Google Ads management service can also significantly enhance your return on investment by fine-tuning your ad campaigns and minimising unnecessary costs.

Investment for long-term gain

Although using an expert requires an upfront investment, the benefits of using a professional Google Ads management service will justify the associated costs.  A well-executed Google Ads campaign will boost the amount of relevant, high-quality traffic going to your site. This in turn will increase conversions, resulting in a great ROI. Once this point is reached, you have the option to scale up your Google Ads campaign’s ad spend, resulting in even more traffic and conversions.

We also offer the auditing of any existing Google ad campaigns you have running that may not be performing as you hoped, to identify areas for improvement and either build on these to ensure they are profitable or start from scratch with a new set of ads.

What does our Google ads management include?

Initial introductions, setup, and KPI-setting.

Identifying whether you are looking for us to start from fresh with new campaigns, fix existing campaigns or restructure accounts. In addition, we take the time to understand what your business goals are, whether that’s to lower cost-per-click, optimise your conversion rate, or increase brand visibility.

Keyword and market research.

We carry out extensive keyword research to identify the most relevant, fruitful, and profitable keywords, keeping in mind your brand’s unique goals and budget at all times. Your account manager will also analyse a selection of your key competitors to understand their strengths and weaknesses and identify how we can go further.

Strategy formulation.

This includes creating a structure for your ad campaign, putting a long-term strategy in place, and agreeing with you before we start creating ads. We’re thorough about creating a tailored strategy for your business, and effective Google Ads management is about creating well-structured campaigns that convert. There is no point in starting ads without a well-thought-out campaign, as it often results in wasting ad spend on an incomplete effort that won't lead to conversions.

Ad creation recommendations.

As part of our Google Ads management service, we provide recommendations for both your ad and landing page creation. For an additional fee, we can also design your ads so they’re ready to go.

Google ad campaign management.

At this stage, we start rolling out Google ads campaigns according to your budget and monitor the success of these campaigns.

Conversion tracking and reporting.

You are kept informed on the progress of all ads and any results achieved. As a Google Ads management agency, we pride ourselves on the transparency of where your budget is being spent and why, as well as the proactive approach we take to communicating any new suggestions and optimisations we have.

Continual maintenance, testing, and analysis.

The nature of Google ads and PPC advertising, in general, is that your ads will need optimisation, testing, and maintenance to ensure they are performing and generating an ROI. All our clients are assigned an account manager to keep on top of results and make ongoing optimisations to ensure your budget is being invested in the most profitable way possible.

We also offer the auditing of any existing Google ad campaigns you have running that may not be performing as you hoped, to identify areas for improvement and either build on these to ensure they are profitable or start from scratch with a new set of ads.

seo works logo on glass wall in brand office

Our Clients

Why work with our Google Adwords management team?

  1. Jargon-free advice and clear communication
  2. Access to powerful and industry-leading tools
  3. Dedicated account manager for communication and advice
  4. A wider team of experts working on your account
  5. Monthly analysis, reporting, and development of the campaign
  6. Campaigns bespoke to your brand’s goals 
  7. Targeted and data-focused campaigns 
  8. Advice on landing page optimisation
  9. Trusted testimonials and client case studies

How much does Google Ads management cost?

Google Ads are completely adaptable to varying budgets. We typically work with clients who have a media spend of £2,000 – £200,000 per month. Whether you have a tighter budget or have tens of thousands to invest in Google Ads each month, you can achieve positive results with the right strategy and Google Adwords management methods. 

Why? Google ads are a form of pay-per-click advertising, otherwise known as paid search, whereby you pay a fee each time an ad generates a click-through from Google. The amount you pay for each click is determined by the popularity and therefore search volume of a keyword, as well as how competitive the keyword is to bid on. Generally, the more competitive a keyword is to bid on, the more you will have to pay per click. 

Due to the nature of Google ads, working with ad specialists that can manage your budget efficiently and profitably ensures that you will generate a strong return on investment. What’s more, you can avoid any potential mistakes or poorly targeted ads which can lead to your budget going down the drain with limited results to show for it. 

team in an office having a meeting with laptops

Enquire about our Google ads management services

The SEO Works have won an accolade of awards over the years for our Google ads, Google Shopping, and paid social campaigns. We offer a range of digital marketing services, acting as an extension of your brand’s marketing efforts, to add insight and ensure your business is making profits from an array of channels including SEO and paid search.

If you are looking for an agency to manage your Google ad campaigns or offer PPC consultancy, whether you are completely new to paid advertising or have existing campaigns running that need turning around, get in touch for a free quote for a bespoke, long-term PPC strategy.

Google Ads management FAQs

Who will be managing my Google Ads?

Each of our clients is allocated a dedicated account manager who will diligently oversee and manage the campaign. They are a specialist in the field with all relevant Google Ads qualifications. Their role includes reviewing the results and implementing ongoing optimisations, ensuring that your budget is allocated in the most lucrative manner possible.

An additional benefit to having a dedicated account manager for your Google Ads campaign is that they will be your primary point of contact. This means you can benefit from a positive working relationship, and they will develop an in-depth understanding of your business. You will have a direct connection with the expert, without any middle-man slowing down things. This can make communication more effective and positively influence how we set up and optimise your Google Ads campaigns.

Why choose a Google Ads management service over an in-house professional?

Hiring an in-house professional for Google Ads has the potential to deliver great results, based on the skills and experience of the individual. However, this means you are generally limited to the experience, expertise, and resources of only one person. The advantage of working with a Google Ads management agency is that your account manager has a whole team of people at their disposal with a range of skill sets and experience. Often using an agency can also cost less than hiring a full-time employee, but with broader experience and impact.

How long does it take to start seeing results from Google Ads?

We don’t provide clients with any specific timeframes for results, as every campaign is unique, with different factors that contribute to success and ROI. It can take between 3–6 months for a Google Ads campaign to fully mature, but some campaigns may see immediate and brilliant results well before this, too.

It’s crucial to recognise that Google during the initial stage of a Google Ads campaign, Google is in the learning phase, gaining insights into your campaigns. If you notice a low initial conversion rate, there’s no need to panic. If results are initially modest, resist the urge to make any major changes. Patience is essential for a Google Ads campaign.

How can you measure the success of a Google Ads campaign?

Evaluating the performance and success of your Google Ads campaigns is important for refining strategies and ensuring a return on investment from the campaign. Part of a professional Google Ads management service will be to make sure that reporting and analytics are set up correctly, focusing on the right areas. 

You can measure the performance and success of a Google Ads campaign by using various standard Key Performance Indicators (KPIs) tailored to Google Ads, including click-through rate, conversion rate, cost-per-click, and return on ad spend. These metrics provide valuable insights into the progress of your Google Ads campaigns. 

Additionally, considering other crucial Google Ads-specific KPIs and metrics such as quality score, ad position, cost per conversion, and landing page-specific metrics, will give you more insights into your campaign’s performance. You can use all of these factors and data to start tweaking your Google Ads campaign, to steadily increase its effectiveness and profitability.

Can you provide Google Ads management case studies?

We can! We have provided Google Ads management services for many of our clients, across various industries, helping achieve more conversions and sales. Have a look at some of our client case studies to see how we made a difference to their bottom line with our PPC campaigns. Reach out to find out how we can help you in achieving similar results. Our team of seasoned experts are ready to leverage their experience and expertise to tailor a Google Ads strategy specifically for your business.