Integrating search channels to increase ROI.

Outdoors clothing PPC

Ecommerce SEO Case Study Results We’re Proud of. Ecommerce is competitive. Almost half of all purchasers start their journey with a Google search, meaning eCommerce is an essential part of your marketing mix. To capitalise on this, having an effective ecommerce SEO strategy in place is crucial. Our SEO Agency specialises in combining effective SEO strategies with other marketing channels, such as digital PR or PPC, to achieve results that make a real impact on your business’ bottom line. Explore our eCommerce SEO case studies to find out how we’ve implemented bespoke SEO strategies, that focus on maximising your business’ eCommerce potential. 

Start your next project - request a free quote today

208.3% increase in transaction revenue

9:1 return on ad spend

23.8% decrease in CPA


Founded more than 30 years ago, Rab is one of the best known high performance mountain clothing and equipment brands in the UK. Clothing that gives the wearer absolute protection, comfort and freedom. Made By Climbers for Climbers. Rab came to The SEO Works in search of a partner that could help increase their online presence and improve ROI.


Our focus was centred around improving the performance of their brand exposure, search and shopping campaigns. With the objective of increasing online transaction revenue and their ROAS. We did this by creating campaigns and Ad groups focused on both brand terms and high value products. Working closely with the SEO team we were able to develop relevant audiences from organic interests, allowing us to target customers over Display, Video and Facebook.

We then introduced a smart shopping campaign, for increased performance and ROI. A new shopping campaign type combining shopping and display networks that drove sales across all Google networks. Using this new Google technology allowed us to focus on higher value products, increasing revenue and transactions across a variety of platforms.


A huge increase in online transactions! Over the first 6 months transaction revenue increased by 208.3%, return on ad spend increased to 9:1, and CPA (cost per acquisition) decreased by 23.8%.