LINKEDIN ADVERTISING AGENCY
LinkedIn is often neglected when it comes to business advertising; however, it offers a unique opportunity to reach a huge network of professionals and businesses. As an award-winning LinkedIn Advertising agency, we know how to get the best out of its 1 billion professional users worldwide – and generate exposure, leads and engagement for your business.
Grow your brand with LinkedIn
Traditional B2B marketing is often not enough for businesses to grow their presence and reach, both among existing and prospective customers. With the growth of social media, advertising and marketing have taken on newer dimensions and businesses need to integrate digital as part of their overall solution.
Why use a LinkedIn Advertising Agency?
Effectively reach your business audience
If you are looking to reach businesses or key decision-makers, LinkedIn is a must. When advertising on LinkedIn, businesses can take advantage of the targeted marketing options that LinkedIn offers. Advertisers can target audiences by specifics such as sector, occupation, seniority, education, years of experience, location, and several other factors. It is perfect for reaching out to a highly informed, decision-making audience.
By using LinkedIn Marketing services, your ads can appear in a variety of places across the platform, from in-feed sponsored updates, dynamic ads, or even through the contact’s message inbox.
Expert LinkedIn advertising strategy and implementation
A LinkedIn advertising agency will manage the end-to-end process of advertising on LinkedIn, including strategies, targeting, implementation, and execution, thereby optimising resource usage. LinkedIn marketing services allow businesses to devise effective advertising and promotion plans, based on a proper understanding of the landscape.
Use all of LinkedIn’s advertising opportunities
Additionally, LinkedIn marketing services allow businesses to take full advantage of the targeted advertising features that LinkedIn offers, including Sponsored Updates and Direct Sponsored content. Used effectively, these options can be great for businesses to reach precise customers, covering LinkedIn groups and business demographics, as per the business’s content. LinkedIn advertising services can also create responsive, customised lead forms that can help reduce friction when capturing leads.
A LinkedIn advertising agency can also help businesses with sponsored content and InMail. Sponsored InMail is a feature that LinkedIn offers, allowing businesses to send targeted emails. These emails are personalised messages sent directly to the customers’ inboxes and could be a great communication tool for promoting content and products, new offers, or webinar invites. Dynamic Ads is yet another LinkedIn feature that, when used smartly, can lead to great results. A LinkedIn advertising agency can help devise the most optimised strategy for businesses to make the most of the platform.
Our Process
Onboarding
Rushing into the creation of your LinkedIn Ads and campaigns without grasping the context surrounding your business is usually counterproductive. A LinkedIn Marketing Services provider should create campaigns that are heavily influenced by your business’ goals, offering, target audience, as well as other contextual factors such as your competitors and the general landscape in your industry.
As a LinkedIn Advertising agency, we make sure that our first step is to develop a thorough understanding of your business through discussions with you and detailed research. As part of this initial process, you will be introduced to your account manager, who will oversee your campaign and serve as your primary point of contact. This ensures a well-informed and personalised approach to developing and managing your LinkedIn advertising strategy.
Identifying Your Target Audience
One of the most important steps in creating a great LinkedIn Ad campaign is to ensure it is targeting and appearing in front of the right people. You can have the best advert in the world, but it’ll be wasted if it isn’t being shown to a relevant audience.
As a LinkedIn marketing agency, we use the customer knowledge you provide and undertake thorough research to create your ideal target audience. This process means that we can make your LinkedIn Ads campaign as relevant as we can to your business’ offering, making it much more likely that someone will convert.
Creating Compelling Ads
The next step is to craft high-performing, persuasive, and unique adverts that your potential customers will see on LinkedIn. We do this by utilising the knowledge we’ve built up as a LinkedIn advertising agency; including writing techniques, advert structure, and graphical elements that are proven to work and get your target audience clicking through.
Continued Campaign Optimisation
Once a LinkedIn Ads campaign is live, it doesn’t mean our work stops there. As the campaign progresses, we will continuously review the performance of your ads, and use the data we collect to further optimise your ads and enhance the campaign’s performance.
We adapt our work based on what has the highest potential to significantly impact the success of your campaign. This dynamic approach ensures your campaign stays responsive to the changing landscape, consistently delivering sustained improvements over time.
Detailed Reporting & Analytics
One of the key parts to our LinkedIn advertising process is using all the data and analytics we have at our disposal to provide you with detailed reports. These reports will be made up of data collected from your campaign, which we use to learn more about how your target market interacts with your ads.
Using these insights, our team of LinkedIn ads experts will optimise the campaign and make any changes to their strategies, with the aim of continuously improving your campaign. All the strategies we use are data-driven, which makes every change and element more meaningful, and should create more relevance for your target audience.
How Can We Help?
Over a Decade’s Experience as a LinkedIn Marketing Agency
We have delivered LinkedIn advertising services to our clients for over a decade. Working closely to understand business needs, our team of experts will devise and execute a campaign strategy, keeping in mind the desired target audiences. We enable businesses to leverage the best available tools and features, at competitive and affordable prices. With our assistance, businesses can place relevant, highly targeted ads on LinkedIn — the best professional social medium with a huge potential customer pool. Letting you focus on other aspects of business, we take the load out of planning and executing profitable LinkedIn campaigns.
Creative & Highly Performing LinkedIn Ads
Our team of experts can infuse a fresh perspective and creative flair into your LinkedIn advertising. With the necessary skills and experience, we can generate visually compelling ad creatives, craft engaging ad copy, and explore innovative campaign formats. Leveraging our creativity and expertise will set your business apart from the competition, capturing the attention of your target audience and persuading them to progress through your marketing funnel.
Access to Expertise & Industry Knowledge
Achieving success in a LinkedIn ad campaign hinges on a detailed understanding of the platform's intricacies, algorithms, and best practices. Collaborating with our professional LinkedIn marketing agency offers access to expertise, resources, and teams of skilled professionals dedicated to crafting and optimising ad campaigns. You will have access to a host of knowledge and skills, resulting in a significant enhancement in the performance of your ads. We can assist you in identifying the most effective ad targeting options, creating compelling ad copy and visuals, and refining your campaign through thorough data analysis. Additionally, we stay on top of the latest LinkedIn ad trends, algorithmic shifts, and industry benchmarks, adapting to them to ensure optimal outcomes for your campaign.
Save Time & Money
Creating and managing an effective LinkedIn Ads campaign can be a demanding task, especially for businesses that are new to using the platform or those with only a small marketing team. Delegating this task to a specialised LinkedIn Ads agency, like our team, will help you save the significant time and resources it could take to create and manage your LinkedIn Ads campaign. This will allow you to focus your time and energy on other critical aspects of managing your business. Instead of spending hours gaining knowledge and experimenting with LinkedIn Ads, you can make use of our LinkedIn marketing agency’s expertise. We will manage the entire process, including ad creation, monitoring, optimisation, and reporting. This will give you the freedom to concentrate on vital business activities such as product development, customer service, and strategic planning.
LinkedIn Ad Strategies Bespoke To Your Business
Each business has unique goals, a specific target audience, and individual marketing challenges. Engaging with our LinkedIn marketing services means you’ll have a team of experts working with you who are invested in learning about your business, industry landscape, and competitors. We do this so that every element of your LinkedIn Ads campaign is tailored to your specific situation, meaning the ads your target audience will see will be relevant, creative, and encourage them to click through to know more.
Gain More Leads with our LinkedIn Advertising Agency
Running a business is extremely time and resource-consuming, often requiring you to be spinning many plates at the same time. It is a challenge for businesses to find the time and resources that they can dedicate to creating an effective LinkedIn Ads campaign that actually converts.
Our specialised LinkedIn marketing services will understand your business goals, offerings and audience, and create ad campaigns that are relevant and persuade your target audience to click through.
Get in touch today and make the best use of LinkedIn Advertising services to help gain more leads and grow your business.
Other Related Services
As an agency, we don’t limit our services to just LinkedIn marketing services. We offer a full range of paid social and PPC services:
FAQs
Are LinkedIn Ads Worth The Cost?
LinkedIn Ads can offer significant value for your business in terms of financial investment. They let you precisely target a specific and professional audience, proving particularly effective for B2B marketing. The cost for this method of advertising is justified by the high-quality leads and enhanced brand awareness that you can gain from it. It’s crucial to note that the success of LinkedIn Ads hinges on your specific goals and the intended audience. Having a well-defined strategy and clear objectives is key to optimising your investment.
What Types of Ads Can Be Used on LinkedIn?
Choosing the right LinkedIn ad type depends on your specific marketing objectives. Two of the most popular LinkedIn Ad options are single-image ads or carousel ads. If compelling visuals are crucial to your campaign, carousel ads are often preferred, while single-image ads are effective in other scenarios. Your goals, whether they involve lead generation, brand awareness, or conversions, play a key role in selecting the appropriate ad format. It is recommended that you tailor your LinkedIn Ads to your business objectives, making sure that your chosen LinkedIn Ads align with your strategy and target audience.
How Do You Choose The Right LinkedIn Advertising Agency?
Choosing which LinkedIn advertising agency you would like to work with is an important decision and can be a difficult choice to make, as it will have a direct impact on the success of your LinkedIn ad campaigns. When choosing a LinkedIn marketing agency to work with, you should consider doing the following:
- Look at Previous Work & Accolades
It’s important to assess the expertise and experience of an agency if you’re considering using their LinkedIn marketing services. Look for agencies with a proven track record of successful campaigns, demonstrating a good understanding of LinkedIn as a platform. Look through their history of achievements, awards, customer reviews and most importantly, their customer case studies. This will help you gauge their level of expertise and how happy their previous clients have been with the work they received.
- Review Industry Familiarity
Make sure that you are comfortable with the agency’s familiarity with your specific industry and target audience, emphasising the importance of a customised approach that considers your unique approach and messaging. We have worked with both B2B and B2C clients in various industries, such as automotive, health, and e-commerce.
- See If Their Services Align with Your Budget
Discuss your budget with any prospective LinkedIn Agencies and compare it with their pricing structure to ensure alignment with your financial objectives. An agency that is experienced in providing LinkedIn marketing services should excel in creating and managing ads, while providing a measurable return on investment.
