Digital Marketing Case Studies

Our mission as digital growth experts is to grow our clients online, using a range of digital marketing strategies. We're proud to showcase digital marketing case studies of campaigns conducted for our clients. These examples of marketing case studies show the impact our work can have, getting results that exceed expectations.

Medical PPC

An award-winning Medical PPC campaign for a top rated Pharmacy, generating a significant return.

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B2B PPC

A business-to-business PPC campaign for the government agency focussed on business innovations.

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Education SEO

Education SEO for Sheffield Hallam University, allowing them to reach more prospective students.

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eCommerce PPC

A hard working campaign that generated all round increases in online transactions, transaction revenue and ROAS.

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Medical SEO

An award winning Medical SEO campaign for a top health information site, turbocharging organic traffic.

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Local SEO

Local SEO for the University of Sheffield’s hospitality and catering arms allowing them to stand out in a crowded market.

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eCommerce SEO

eCommerce SEO for a motorcycle clothing and accessories company, taking their online visibility to the next level.

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Retail PPC

Reducing cost per conversion for a premium branded men’s underwear and swimwear retailer.

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Charity Web Design

We partnered with Heart Research UK to help support the launch of an online campaign to aid heart disease research.

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We have an extensive set of digital marketing case studies covering SEM, SEO and PPC which show the results that can be achieved. Digital growth is our mission and we are proud to share the success that we have gained for our clients.

What are our digital marketing case studies?

Our digital marketing case studies are in-depth examinations of specific digital marketing campaigns or strategies for our clients that have achieved notable success. These case studies demonstrate the methods, tactics, and techniques employed by The SEO Works to achieve our clients’ digital growth goals. By dissecting real-world examples, internet marketing case studies offer valuable insights into what works and why. We are continually adding to our case studies and work with lots of sectors. If you can’t see a digital marketing case study that is relevant to you, get in touch as it is likely we will have one.

The importance of case studies in digital marketing

Digital marketing case studies are great tools for marketers seeking to understand the benefits of online advertising. Here are just a few of the reasons you should take time to look at an agency’s case studies:

  1. Real-World Application: Online marketing case studies provide a practical understanding of how theoretical concepts can be applied in the real world. They bridge the gap between marketing theory and actual implementation, helping marketers translate knowledge into action.
  2. Adaptability and Innovation: The digital marketing landscape is constantly changing, and case studies showcase how businesses have embraced the world of digital. Examining successful campaigns can inspire marketers to think creatively and stay ahead of the curve.
  3. Benchmarking: Case studies can serve as benchmarks for setting expectations of what can be achieved within a sector. By understanding what worked for others in similar circumstances, marketers can take inspiration and apply it to their own challenges.
  4. Building Trust: Sharing success stories through case studies can help build credibility and trust. Telling our story through client work allows us to demonstrate our expertise and showcase tangible results. This transparency and relevance can be a powerful tool for gaining trust in the quality of our service.

Learning from real examples in digital marketing

In the ever-changing field of online marketing, theoretical knowledge alone isn’t enough. Learning from real-world examples is important, as it provides a practical understanding of the challenges and opportunities that marketers face. Online marketing case studies serve as a bridge between theory and application, allowing marketers to see strategies in action and understand how they impact the audience, competition, and overall business goals. By understanding real-world scenarios, marketers can fine-tune their skills, adapt to industry shifts, and make informed decisions that drive success.

What do digital marketing case studies normally include?

If you are writing a digital marketing case study or are perhaps wondering what to expect, these are the common elements usually covered:

  1. A Compelling Title: The title should simply convey the essence of the case study and grab the reader’s attention.
  2. Background Information: This information will set the stage by offering context about the business, its goals, and the challenges it faced.
  3. The Strategy: Information about the specifics of the digital marketing strategy employed. Include information about tactics, and the rationale behind the chosen approach.
  4. Challenges and Solutions: Discuss obstacles faced during the campaign and how they were overcome. This adds depth to the case study and showcases problem-solving capabilities.
  5. Visuals: Using visuals like charts, graphs, statistics and images can make the digital marketing case study visually appealing and easy to digest.
  6. Results and Impact: Summarize the results achieved and the overall impact of the campaign on the business. This section should tie back to the initial goals outlined in the introduction.

How our case studies in digital marketing can help

These case studies we’ve provided highlight the range of approaches we can use to help you grow online. From content marketing triumphs to data-driven strategies, each example offers a view on what can be achieved through thoughtful planning, execution, and adaptation.

In the fast-paced world of digital marketing where trends evolve and algorithms change, the ability to draw inspiration from proven successes should help give you an advantage. As you review the case studies, consider how these lessons could be applied to your own strategies.

For us, success is not a one-size-fits-all concept. It’s about understanding the principles, adapting them to your unique circumstances, and staying alive to the ever-evolving landscape. The case studies presented here are not just stories of success; they should show you how we can apply our proven methods to your world.