E-E-A-T Focused Digital PR Drives High-Authority Links in YMYL Sector

Challenge

InvestinGoal wanted to increase website traffic by 30%, whilst maintaining conversion rate. However, they faced multiple challenges such as diminishing search interest in self-trading after the pandemic, the fierce competition in this YMYL niche, and trust issues in the industry.

Solution

Our campaigns focused on financial scams. As well as being a hot topic, it would help position our client as an authoritative source, knowing we had the expertise to draw on.

We ran three campaigns to target different types of publications. Two campaigns were aimed at the national press around the world. One campaign was targeted towards crypto and finance publications.

We made sure to publish high-quality research for this YMYL topic, using data to produce a wide range of angles, presented with strong visuals and sortable tables. This ensured the content was easy to skim and understand for lay people, visually appealing and accessible.

Results

This campaign helped InvestinGoal develop authority on crucial topics, develop interest, attract new audiences as traffic, and build links to their site.

Across these three campaigns, we gained 150 links, with estimated combined campaign views of over 1.5 million!

We also exceeded their target of a 30% increase in traffic, by increasing their daily users by 100%! All of this on a modest budget and in a very competitive industry.