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Posts by category
- Category: Digital PR
- Why Digital PR Isn’t a Quick Fix – And Why That’s a Good Thing
- Digital PR in 2026: Industry Review and Opportunities
- The Importance of Ideation in Digital PR
- How to Use Expert Quotes in Digital PR Reactive Campaigns
- Quantity vs Quality of Links: What’s More Important in Digital PR?
- How to Write a Press Release for Digital PR
- The Benefits of Digital PR for Link Building and Beyond
- How to Measure Digital PR: A Data-Driven Approach
- Category: Our Agency
- Sailing to SEO Success: Southampton Cruise Centre Partners with The SEO Works
- Introducing… Alex Vince-Myers, Head of Marketing
- Digital Trends for 2026 According to the Experts
- Exciting Changes to Our Senior Leadership
- Trusted Solicitor Renews for Second Year and Brings On Extra Service with Us
- The SEO Shoe Fits! Canonbury Healthcare Enters Fourth Year
- Introducing… Alex Hill, Sales Director
- Monmouthshire Building Society Banks Their SEO Campaign With Us
- The SEO Works is an experienced higher education SEO agency for universities and colleges
- Introducing… Adam Reaney, Client Services Director
- The SEO Works Is Now Employee Owned!
- Lights, Camera, Action! Garden Studios’ SEO Partnership is Underway
- Identity Merchandise’s SEO Partnership Looks to Stand Out From the Competition
- Introducing… Graham Jones, Head of Web
- Brewing Up An Ecommerce Google Ads Campaign for Nam Song
- Office Reality Renews and Expands Partnership After Successful First Year
- Introducing… Kathryn Pearson, Head of PPC
- Bluewater Yachting Hopes to Sail to SEO Success
- Our 2025 Charity Partners
- The SEO Works is an award-winning, end-to-end global digital marketing agency
- Introducing… Paul Friend, Head of SEO
- 2025 in Digital
- Why We Audit Prospective Clients
- 2024 in Digital
- Diversity & Inclusion: What We’re Doing at The SEO Works
- Over the Rainbow: How to (Actually) Make Your Marketing LGBTQ+ Friendly
- Life As An Apprentice
- Marketing Agency Sheffield: The SEO Works Named Prolific North’s Top Marketing Agency
- 2023 in Digital
- The Best Digital Jobs In The UK According To Data
- 2022 in Digital
- Your SEO career – In-house or Agency work?
- Crowned Best SEO Agency in the UK, and more!
- Winners of SEO Agency of the Year, and shortlisted for NINE awards
- Drum Search Awards Winners
- The SEO Works become triple winners of PPC Award
- Category: Paid Social
- Category: PPC
- ChatGPT Ads: Can Answers Really Drive Business?
- A Guide To Meta Ads Audience Targeting
- The Complete Guide to Brand Bidding in PPC in 2025
- Understanding Click-Through Rate: A Beginner’s Guide
- Rev Up Your Campaigns – A Beginner’s Guide to PPC
- Beyond Your Ads: Why is it Important to Have a PPC Landing Page?
- Top 7 Best Practices For Optimising Your Performance Max Campaign
- How to Use AI Strategies in Your Google Campaign
- The Dos and Don’ts of PPC Landing Pages
- Google Ads Metrics: Understanding the Importance
- Tips for Helping Your PPC Budget Go Further
- When to use (and not use) branded keywords in PPC
- Google Marketing Live
- Understanding Cost per Click (CPC)
- Top Tips for Writing Great Search Ads
- 5 common remarketing pitfalls and how to avoid them
- Navigating the Move to Google Ads Automation
- Category: SEO
- SEO Best Practices for Website Navigation
- How To Appear On Google Discover: Best Practices & Tips
- On-Page SEO Guide: How To Optimise A Web Page in 2026
- How Many Searches Does ChatGPT Get Versus Google?
- Human After All – Exploring Trust Signals for Ecommerce
- How To Track ChatGPT Traffic in Google Analytics 4
- How Do I Get My Brand To Show Up as an Answer in ChatGPT?
- SEO Traffic Flatlining? 7 Reasons Why And What To Do About It
- Why Informational Content Is Key to Effective Digital Strategy
- What Are Breadcrumbs & How to Use Them on Your Website
- Is Sentence Structure Still Important for SEO?
- Zero-Click Searches (and How To Adapt SEO Strategies)
- The Ultimate SEO Guide For Google News
- The Benefits of a Multi-Channel Marketing Campaign
- How to Survive a Rebranding
- Ghost Jobs: The Dark Side of Branded Search
- What is Crawlability and Indexability in SEO? How to Get Your Pages Seen
- What is SEO and how does it work?
- Orphan Pages Guide: Impact on SEO and How to Find & Fix
- A Guide to Broken Links: How to Find & Fix Dead Links
- How We Transformed the Organic SEO of a Skin Surgery Brand
- What Is A Sitemap? The Different Types, Uses & SEO Best-Practice
- Creative & Often Underused Link Building Methods In SEO
- Long Tail Keywords: What Are They & How To Find Them
- The Ultimate Guide to Google Tag Manager
- Recruitment SEO
- Redefining Readability in SEO: More Than Just a Metric
- How to use AI for SEO
- Structured Data: Types, tools, testing
- Google Sheets Tips For SEO
- Mobile SEO Guide: How to Achieve a Mobile Optimised Website
- How to Improve Core Web Vitals for SEO
- Keyword Research for Beginners: Kickstart Your SEO Process for Free
- Website Migrations: When Should I Consider SEO?
- Why Improving User Experience is Important for SEO: Best Practices to Boost Your Rankings
- SEO is Evolving: How Can You Keep Up?
- Local SEO: A Beginner’s Guide
- YMYL Content: How to Optimise for ‘Your Money or Your Life’
- Everything You Need to Know About Canonicals
- A Complete Guide to Keyword Mapping
- E-E-A-T SEO Checklist 2026: Google Sheet Download
- Entities in SEO and The Future of Search
- Topic Clusters: Why (& How) They Help With SEO
- The best SEO tools used by experts
- Understanding SEO Pricing in the UK
- Google My Business SEO: How to Optimise Your Listing
- Duplicate Content in SEO: Causes, Fixes and Best Practices
- Video SEO: Using Videos for SEO
- How To Improve Ecommerce SEO: 10 Ecommerce SEO Tips For Beginners
- Redefining Ethical SEO: Beyond ‘White Hat’ Tactics
- What is a featured snippet?
- Meta Tags for SEO: A Best-Practice Guide To Ranking High
- Semantic SEO: What is it? And How to Use it
- Internal linking for SEO
- Content Pruning for SEO: the How & Why
- Content Decay: How to Recover Lost Traffic and Build a Moat Around Your Content
- Can SEO Help Reduce Your Website’s Carbon Footprint?
- YouTube SEO
- How to Make Your Website Accessible
- SEO Content Ideation: How to Find Profitable Ideas
- Why a Linguistic Approach to SEO is Important
- A Guide to Moving Your Digital Presence Without Losing Visibility
- What Love Island Can Teach Us About SEO
- Proofreading & Editing Tips: Checklist for Content Writers
- Understanding Page Speed Insights Metrics
- The Complete Guide to Search Intent for SEO
- The Complete Guide to URLs for SEO
- Why Your Business Should Have a Wikipedia Presence (and How it Helps SEO)
- Category: Uncategorised
- Love Island Contestants Ranked After the Episode Premiere
- Spotlight on Aleyda Solis – International Women’s Day
- The SEO Works Partner with Wessex Distillery to Create Branded Gin
- SelectedFirms Recognises The SEO Works as the Top SEO Agency in the UK
- Inspirational Women in Digital
- National Apprenticeship Week 2021
- 2021 In Digital
- Best Low Budget PPC Campaign at The UK Search Awards
- Free Google Shopping Ads have now launched in the UK
- How the Tiger King used Black Hat SEO Practices
- Gap Analysis: Identifying Keyword and Content Gaps
- The SEO Works shortlisted as Top 10 European SEO Agency
- PPC Keyword research guide: how to do it right
- Keyword Match Types Demystified
- Attribution Models: A Neverending Story
- How To Structure Your Google Ads Account For Success
- The SEO Works Named The Best SEO Company in the UK
- The SEO Works supports Sheffield Cancer Charity in half marathon
- The SEO Works rated a top International Digital Marketing Agency
- Why You Need Long Form Content (And How To Write It)
- How can SEO help my startup or small business?
- UK Digital Ad Spend reaches record £13.44bn
- The SEO Works picks up Digital Impact Award
- The SEO Works Shortlisted at FIVE awards ceremonies
- The SEO Works ranked as top marketing company across five industry sectors
- SEO Works Team Runs Tough Mudder for Mind
- The SEO Works shortlisted for two European Search Awards
- The SEO Works takes home Drum Search Award
- Predicted PPC Trends
- The SEO Works is ten years old!
- Voice search: Hey Siri, what is the future of marketing?
- Best PPC Campaign Winners – again!
- Why SEOs Need To Understand Google’s Mission
- The SEO Works Wins Vega Digital Award
- UK Digital Ad Spend soars to £11.55bn
- Google Launches Q&A Rich Results
- Link Metrics: Why They’re Only Indicators
- Google Rolls out Google Discover on Mobile
- The SEO Works Wins GlobalTrend Marketing Award
- Google Clears Up Anchor Text Confusion
- What are assisted conversions and why are they important?
- Google Launches New Voice Search Markup
- The SEO Works pick up award for Website Creativity
- Mobile First Indexing: What It Means For Your Website
- Google Webspam Report for 2017
- Google Have Their Say on GDPR Pop-Ups
- The SEO Works are the Best SEO and PPC agency in the North
- The SEO Works a top 5 Northern SEO & PPC Agency
- GDPR – How It Affects SEO
- Perks of the Job! The SEO Works enjoy delicious pizza-making course
- The SEO Works Finalists at European Search Awards
- The SEO Works wins Gold Award in International Digital Competition
- Multifaceted featured snippets come to Google results pages
- New Search Console Brings More Data and Better Integration
- The SEO Works Named a Top Digital Marketing Company in the UK
- Best PPC Agency? We’ve just won Best PPC Campaign at Northern Digital Awards
- The SEO Works helps launch leading viral charity campaign
- The SEO Works bags Best Integrated Campaign at the UK Search Awards
- Did you know your device’s location influences Google search results?
- SEO vs PPC: What is the best?
- Charity PPC: How to apply for a Google Charity Grant
- Google’s Flexible Sampling Replaces ‘First Click Free’
- Google introduces trending searches and instant answers for iOS app
- The SEO Works recognized as a leading PPC Management Agency
- The SEO Works takes top accolade at the dotCOMM awards
- Video & Recipe Information Accessible via Google Image Search
- Search Marketing News
- Message Extensions A Complete Guide
- G Cloud Suppliers – The SEO Works selected as UK Government Provider
- The SEO Works wins Gold Hermes Creative Award
- Chinese SEO – tips on how it works and key differences
- UK digital ad spend passes £10bn per year
- The SEO Works shortlisted as Top 8 SEO & PPC Agency
- Ten key points from BrightonSEO
- Site hacking on the rise by 32% year on year
- The SEO Works recognised as a top performing agency by Google
- March Industry News Round Up
- The SEO Works named Top SEO Company in the UK by Clutch
- 4 of the latest search developments
- Embracing the mobile marketing shift
- Google rolls out mobile interstitials penalty
- The future of search in 2017
- Twas the night before Search-mas
- John Mothersole opens our new offices
- SEO for Barristers
- The SEO Works take top National Award for Search Effectiveness
- The SEO Works selected as an Official Supplier on G-Cloud 8
- The SEO Works Takes Top International Advertising Effectiveness Award
- The SEO Works Finalists twice at the UK Search Awards
- 846 Million URLs removed by Google for Copyright Infringement
- The SEO Works now a Google Partner Specialist
- Penguin 4.0 is finally live
- The SEO Works grows into larger office space
- Google Continues to Shape the Web
- The EU Could Pass New Legislation Forcing Google to Pay Publishers
- The Risk of Incorrect Google Business Listings
- SEO Practices to Avoid
- Google Expanded Text Ads Go Live
- Does Social Media have an Effect on SEO?
- See how much Google knows about you
- The Changes to Google Search Results
- Seasonal SEO and Forecasting Big Events
- Google Content Removal Tool
- New Local Search Ads Coming to Adwords
- Google Processes “Trillions” of Search Queries per Year
- New “Mobile Friendly Tool” Released by Google
- The SEO Works partners with the world’s oldest football club
- Accelerated Mobile Pages
- Google Officially Discontinues Toolbar PageRank
- Drum Search Awards Finalists, twice!
- What is a link profile?
- Google Confirms its Three Most Important Ranking Factors
- The SEO Works boosted on Google elevator programme
- We’ve reached the European Search Awards finals
- SEO Works Wins Award for Excellence in Professional Services
- SEO Works Nominated for Sheffield Business Award
- Google Warns Repeat Offenders
- Google Rolls out Panda 4.2
- Apple Paves the way for App SEO
- SEO Works Win Best B2C Campaign at Drum Search Awards
- New search algorithm update confirmed by Google
- Google release new Search Analytics Report feature for Webmaster Tools
- Google release exact date for mobile algorithm change
- Tweets will now be indexed in Google
- Content is King. How Content Works
- Google Pigeon Rolled Out In UK
- Don’t Trust a Design Agency With SEO
- Penguin 3.0 – What does Google’s latest algorithm change mean?
- The end of Google Authorship
- Google’s Greggs blunder
- Matt Cutts Takes a Break From Spam-Fighting
- Google compromise on ‘right to be forgotten’.
- Panda 4.0 – Could content reap rewards?
- Expedia Suffer Google Penalty for Unnatural Links
- Google Algorithm Update January 2014
- Manufacturing Industry SEO
- SEO for Fashion / Clothes
- Recruitment SEO
- SEO for Property Developments
- SEO for Medical Website
- SEO for Leisure Equipment
- Does the Google Knowledge Graph Spell the End for Novice SEOs?
- Matt Cutts: Do big websites equal high rankings?
- Google’s Matt Cutts at Pubcon 2013
- The SEO Works New Sheffield Office
- The end of the GoogleBomb
- Category: Web
Case Studies
- AI Search Campaign for DHL Increases LLM Referrals by 121%
- Ecommerce revenue from AI
- Product Page SEO
- Financial Content SEO
- LLM AI Visibility
- Category Page SEO
- Solicitor Web Design
- Healthcare Provider Google Ads
- Internal Linking SEO
- Data Management SEO
- Telecom SEO
- Sustainable Energy Website
- Office Supplies PPC
- Footwear Ecommerce SEO
- Summer School SEO
- Engineering Web Design
- Natural Health Product PPC
- B2C E-Commerce SEO
- Corporate Team Building SEO
- Comparison Site PPC
- Kitchen Appliance Paid Social
- Informational Content SEO
- Teaching Abroad SEO
- SEO for a Competitive Niche
- Camping Supplier PPC
- Animal Services SEO
- Consultancy Web Design
- Furniture PPC
- University PPC
- Tech-focused SEO
- Outdoors clothing PPC
- Tuition Web Design
- YMYL Digital PR
- Presentation software SEO
- Payment platform SEO
- Clinical research website design
- Customs SAAS PPC
- Topic Cluster SEO
- Life Sciences PPC
- Care home PPC
- Automotive SEO
- LinkedIn Ads for B2B
- Website design for SAAS
- Websites for construction companies
- Ed-Tech SEO
- Targeted SEO
- Garden cabin PPC
- Content-driven SEO
- Luxury Brand Digital PR
- Research-led SEO
- Business school SEO
- Manufacturing PPC
- Integrated Marketing
- Higher Education SEO
- Recruitment Software SEO
- Medical PPC
- Recruitment SEO
- B2B PPC
- Compliance Web Build
- Education SEO
- Communication Technology Web Design
- International SEO Case Study
- eCommerce PPC
- eCommerce Web Build
- Manufacturing SEO
- Financial Services SEO
- Medical SEO
- Data Management Web Design
- Local SEO
- Franchise SEO
- School Website Design
- eCommerce SEO
- Retail PPC
- Healthcare website design
- SEO Content Strategy
- Charity Web Design
- Framework Web Design
- Supercar Hire SEO
- Small Business Website Design
- Award Winning Web Design
Downloads
- 79 B2B Buyer Behavior Statistics for 2026
- ChatGPT Visibility Tracker
- 75 AI SEO Statistics for 2026
- The impact of thought leadership in the B2B decision-making process
- 58 SEO Statistics for 2026
- SEO Flatlining Recovery Checklist
- How Brand Impacts SEO: 50 Site Case Study
- How To Grab Attention And Rankings
- Ecommerce Campaigns That Cut-Through
- AI in Search
- Does Buying Links Work?
- GA4 Clinic
- The Truth About Backlinks
- Weathering the Storm of Seasonality
- ChatGPT & SEO
- The Complete Guide to Helpful Content
- 2025 Pop Culture Events Calendar
- UK SEO Market Report: HEALTHCARE
- UK SEO Market Report: SOFTWARE
- How to Budget for Marketing Success
- Title Generator
- Topical Mind Map Generator
- Persona Plotter
- Intro to GA4 Training
- Website Migrations: SEO Checklist
- The Smart Buyer's Guide to SEO
- The Ultimate Guide to Tone of Voice
- PPC Competitor Market Analysis
- ROI in Search
- Go-live Website Checklist
- Page Speed Insights
- Black Friday & Beyond
- PPC Glossary of Terms
- The Google My Business Guide
- Beyond Content Creation
- Writing Content that Converts
- The Complete Guide to SEO Competitor Analysis
- Writing Meta Data: Cheatsheet
- Content Pruning: a checklist
- E-E-A-T at a glance
- Understanding Core Web Vitals
- SEO Spreadsheet Cheatsheet
- Web Accessibility Checklist
- Do I need a canonical?
- Navigating the Move to Google Ads Automation
- May 2021 Google Algorithm Update
- The Ultimate Guide to Long Form Content