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Posts by category
- Category: Algorithm Updates
- Google Algorithm Update – September 2018
- Mobile First Indexing: What It Means For Your Website
- Multifaceted featured snippets come to Google results pages
- Did you know your device’s location influences Google search results?
- Google introduces trending searches and instant answers for iOS app
- Video & Recipe Information Accessible via Google Image Search
- Google rolls out mobile interstitials penalty
- Penguin 4.0 is finally live
- The Changes to Google Search Results
- Google Content Removal Tool
- New “Mobile Friendly Tool” Released by Google
- Google Confirms its Three Most Important Ranking Factors
- Google Rolls out Panda 4.2
- New search algorithm update confirmed by Google
- Google release exact date for mobile algorithm change
- Tweets will now be indexed in Google
- Google Pigeon Rolled Out In UK
- Penguin 3.0 – What does Google’s latest algorithm change mean?
- The end of Google Authorship
- Panda 4.0 – Could content reap rewards?
- Google Algorithm Update January 2014
- Does the Google Knowledge Graph Spell the End for Novice SEOs?
- The end of the GoogleBomb
- Category: Google Ads
- When to use (and not use) branded keywords in PPC
- Google Marketing Live 2023
- Understanding Cost per Click (CPC)
- Top Tips for Writing Great Search Ads
- 5 common remarketing pitfalls and how to avoid them
- Navigating the Move to Google Ads Automation
- PPC Keyword research guide: how to do it right
- Keyword Match Types Demystified
- Attribution Models: A Neverending Story
- How To Structure Your Google Ads Account For Success
- Predicted PPC Trends For 2019
- What are assisted conversions and why are they important?
- Charity PPC: How to apply for a Google Charity Grant
- Google Expanded Text Ads Go Live
- New Local Search Ads Coming to Adwords
- Category: Our Clients and Sectors
- SEO for universities
- Perks of the Job! The SEO Works enjoy delicious pizza-making course
- The SEO Works helps launch leading viral charity campaign
- SEO for Barristers
- Recruitment SEO Works
- The SEO Works partners with the world’s oldest football club
- Manufacturing Industry SEO
- SEO for Fashion / Clothes
- Recruitment SEO
- SEO for Property Developments
- SEO for Medical Website
- SEO for Leisure Equipment
- Category: Recognition
- Diversity & Inclusion: What We’re Doing at The SEO Works
- Marketing Agency Sheffield: The SEO Works Named Prolific North’s Top Marketing Agency
- SelectedFirms Recognises The SEO Works as the Top SEO Agency in the UK
- Crowned Best SEO Agency in the UK, and more!
- Best Low Budget PPC Campaign at The UK Search Awards
- Winners of SEO Agency of the Year, and shortlisted for NINE awards
- Drum Search Awards Winners
- The SEO Works shortlisted as Top 10 European SEO Agency
- The SEO Works become triple winners of PPC Award
- The SEO Works Named The Best SEO Company in the UK
- The SEO Works rated a top International Digital Marketing Agency
- The SEO Works picks up Digital Impact Award
- The SEO Works Shortlisted at FIVE awards ceremonies
- The SEO Works ranked as top marketing company across five industry sectors
- The SEO Works shortlisted for two European Search Awards
- The SEO Works takes home Drum Search Award
- The SEO Works is ten years old!
- Best PPC Campaign Winners – again!
- The SEO Works Wins Vega Digital Award
- The SEO Works rated a Global top 1000 company
- The SEO Works Wins GlobalTrend Marketing Award
- The SEO Works pick up award for Website Creativity
- The SEO Works are the Best SEO and PPC agency in the North
- The SEO Works a top 5 Northern SEO & PPC Agency
- The SEO Works Finalists at European Search Awards
- The SEO Works wins Gold Award in International Digital Competition
- The SEO Works Named a Top Digital Marketing Company in the UK
- Best PPC Agency? We’ve just won Best PPC Campaign at Northern Digital Awards
- The SEO Works finalists for 3 Digital Awards
- The SEO Works bags Best Integrated Campaign at the UK Search Awards
- The SEO Works shortlisted for two national search awards
- The SEO Works recognized as a leading PPC Management Agency
- The SEO Works takes top accolade at the dotCOMM awards
- G Cloud Suppliers – The SEO Works selected as UK Government Provider
- The SEO Works wins Gold Hermes Creative Award
- The SEO Works shortlisted as Top 8 SEO & PPC Agency
- The SEO Works recognised as a top performing agency by Google
- The SEO Works named Top SEO Company in the UK by Clutch
- The SEO Works Wins Top International Digital Award
- The SEO Works nominated for prestigious Digital Award
- The SEO Works take top National Award for Search Effectiveness
- The SEO Works selected as an Official Supplier on G-Cloud 8
- The SEO Works Takes Top International Advertising Effectiveness Award
- The SEO Works Finalists twice at the UK Search Awards
- The SEO Works finalists 3 times at Chambers of Commerce Award
- The SEO Works now a Google Partner Specialist
- The SEO Works named in top five SEO Agencies
- Drum Search Awards Finalists, twice!
- The SEO Works boosted on Google elevator programme
- We’ve reached the European Search Awards finals
- We’re finalists at the city region business awards!
- SEO Works Wins Award for Excellence in Professional Services
- SEO Works Nominated for Sheffield Business Award
- SEO Works Win Best B2C Campaign at Drum Search Awards
- Category: Search Marketing News
- Redefining Ethical SEO: Beyond ‘White Hat’ Tactics
- 2023 in Digital
- The Best Digital Jobs In The UK According To Data
- Spotlight on Aleyda Solis – International Women’s Day
- 2022 in Digital
- 2021 In Digital
- Free Google Shopping Ads have now launched in the UK
- How the Tiger King used Black Hat SEO Practices
- UK Digital Ad Spend reaches record £13.44bn
- UK Digital Ad Spend soars to £11.55bn
- Google Launches Q&A Rich Results
- Google Rolls out Google Discover on Mobile
- Google Clears Up Anchor Text Confusion
- Google Launches New Voice Search Markup
- Google Webspam Report for 2017
- Google Have Their Say on GDPR Pop-Ups
- GDPR – How It Affects SEO
- New Search Console Brings More Data and Better Integration
- Google’s Flexible Sampling Replaces ‘First Click Free’
- Search Marketing News
- 50% of Google First Page Results are HTTPS
- Chinese SEO – tips on how it works and key differences
- UK digital ad spend passes £10bn per year
- Ten key points from BrightonSEO
- Site hacking on the rise by 32% year on year
- March Industry News Round Up
- Vulnerability issues found in Cloudflare
- 4 of the latest search developments
- The future of search in 2017
- Twas the night before Search-mas
- John Mothersole opens our new offices
- 846 Million URLs removed by Google for Copyright Infringement
- The SEO Works grows into larger office space
- Google Continues to Shape the Web
- The EU Could Pass New Legislation Forcing Google to Pay Publishers
- Top 10 Interesting Facts About Google
- Google Processes “Trillions” of Search Queries per Year
- Google Officially Discontinues Toolbar PageRank
- We’re Prolific North Awards finalists
- The SEO Works is recruiting!
- Google Warns Repeat Offenders
- Apple Paves the way for App SEO
- Google release new Search Analytics Report feature for Webmaster Tools
- Don’t Trust a Design Agency With SEO
- Google’s Greggs blunder
- Matt Cutts Takes a Break From Spam-Fighting
- Google compromise on ‘right to be forgotten’.
- Google’s Errors and the Importance of Content in SEO.
- Expedia Suffer Google Penalty for Unnatural Links
- Matt Cutts: Do big websites equal high rankings?
- Google’s Matt Cutts at Pubcon 2013
- The SEO Works New Sheffield Office
- Category: SEO Guides
- SEO is Evolving: How Can You Keep Up?
- Why Informational Content Is Key to Effective Digital Strategy
- Local SEO: A Beginner’s Guide
- YMYL Content: How to Optimise for ‘Your Money or Your Life’
- Everything You Need to Know About Canonicals
- A Complete Guide to Keyword Mapping
- E-E-A-T SEO Checklist 2023: Google Sheet Download
- Entities in SEO and The Future of Search
- What Are Topic Clusters? Why (& How) They Help With SEO
- The best SEO tools used by experts
- Understanding SEO Costs and Pricing in the UK
- Over the Rainbow: How to (Actually) Make Your Marketing LGBTQ+ Friendly
- Google My Business Guide: How to Optimise Your Listing
- Duplicate Content in SEO: Causes, Fixes and Best Practices
- How To Improve Ecommerce SEO: 10 Ecommerce SEO Tips For Beginners
- The Beginners Guide to Google Tag Manager for SEO
- What is a featured snippet?
- Is Sentence Structure Still Important for SEO?
- Meta Tags for SEO: A Best-Practice Guide To Ranking High
- Semantic SEO: What is it? And How to Use it
- Internal linking for SEO
- Content Pruning for SEO: the How & Why
- Content Decay: How to Recover Lost Traffic and Build a Moat Around Your Content
- Can SEO Help Reduce Your Website’s Carbon Footprint?
- How to Measure Digital PR: A Data-Driven Approach
- YouTube SEO
- Using Videos for SEO
- How to Make Your Website Accessible
- SEO Content Ideation: How to Find Profitable Ideas
- Why a Linguistic Approach to SEO is Important
- A Guide to Moving Your Digital Presence Without Losing Visibility
- Your SEO career – In-house or Agency work?
- What Love Island Can Teach Us About SEO
- Proofreading & Editing Tips: Checklist for Content Writers
- Understanding Page Speed Insights Metrics
- The Complete Guide to Search Intent for SEO
- Gap Analysis: Identifying Keyword and Content Gaps
- The Complete Guide to URLs for SEO
- How Does SEO Work?
- Why You Need Long Form Content (And How To Write It)
- How can SEO help my startup or small business?
- Why Your Business Should Have a Wikipedia Presence (and How it Helps SEO)
- Voice search: Hey Siri, what is the future of marketing?
- Why SEOs Need To Understand Google’s Mission
- Link Metrics: Why They’re Only Indicators
- SEO vs PPC: What is the best?
- Message Extensions A Complete Guide
- The ultimate guide to measuring website performance
- Embracing the mobile marketing shift
- The Risk of Incorrect Google Business Listings
- SEO Practices to Avoid
- Does Social Media have an Effect on SEO?
- See how much Google knows about you
- Seasonal SEO and Forecasting Big Events
- Accelerated Mobile Pages
- What is a link profile?
- Content is King. How Content Works
- Category: SEO Works News
- Life As An Apprentice
- Love Island Contestants Ranked After the Episode Premiere
- The SEO Works Partner with Wessex Distillery to Create Branded Gin
- Inspirational Women in Digital
- National Apprenticeship Week 2021
- Contributing to research in the fight against coronavirus
- The SEO Works supports Sheffield Cancer Charity in half marathon
- SEO Works Team Runs Tough Mudder for Mind
- Category: Web Guides & news
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