We’re delighted to have won “Best Integrated Campaign” at the UK Search Awards, held at The Ballroom South Bank in London. Our work was for an integrated marketing campaign across PPC, SEO, and other digital channels for a leading online retailer that generated an 1700% overall return on investment.
The UK Search Awards, hosted by Jimmy Carr, is considered the ‘Oscars’ of the search marketing industry. It attracts hundreds of entries from leading search and digital agencies from across the UK & Europe. To win on the evening was the icing on the cake of a lengthy judging process.
The judges are some of the best and brightest minds in search marketing, from some of the world’s leading brands including Sage, Zoopla, Virgin Trains, Lego Group and Bing. The integrity of the process is key as they link their reputations to the quality of these awards. Judges looked for clear objectives, creative and effective implementation, and tangible and demonstrable results in the award categories. We were shortlisted in two categories (Best PPC Campaign and Best Integrated Campaign) and were delighted to have bagged a gong on the night.
Ben Foster, Managing Director of The SEO Works commented: “Winning ‘Best Integrated Campaign’ shows that we’re about more than just great SEO results. Increasingly clients need a partner that can deliver a return across a mix of digital channels, and we’re delighted that the judges recognised our work in this regard. It’s our mission to get our clients more customers online, and this project is a great example of how an integrated strategy can deliver just that.”
If you need a refresh of your own online strategy, get in touch today.