It was a great result for us last night as we picked up the award for “Best PPC Campaign” at the Northern Digital Awards, making us a best in class PPC agency in the UK. The awards recognise the very best in digital marketing campaigns and talent across the North. Over 450 people attended the event, held amid the art deco splendour of Queen’s Hotel in Leeds.
We were delighted to be shortlisted in three categories: Best PPC Agency Campaign, Best SEO Campaign and Best Health and Beauty Campaign. Some of the best PPC agencies were there on the night, and we managed to go one further on the night, winning “Best PPC Campaign” for our work with a leading online pharmaceutical service.
The campaign provided a 3015% return on investment for the company, demonstrating the power of a well-managed and structured paid search campaign, allowing the client to win new business online.
The SEO Works were up against stiff competition with big name clients including Fortnum & Mason, Pretty Green and BBC’s Children in Need Fundraising campaign all featuring on the shortlist, but the judges were impressed by the campaign we created and the results we achieved.
Andy Crane, ex BBC broom cupboard star and host of the evening said: “Judges thought that this was a good campaign with clear objectives and very impressive results were achieved. A stand out campaign created on a small budget.”
Ben Foster, Managing Director at The SEO Works said “It’s fantastic to be recognised as the best PPC agency in the North. Being shortlisted across three categories shows our real strength in depth in terms of understanding our client’s online marketplace and generating tangible results for them. And to win Best PPC Campaign on the evening was a fantastic accolade against some really stiff competition!”.
If you need help with growing your business online, get in touch.
Best PPC Agency – Case Studies
Below are a few examples of how we use best in class strategies and tools, combined with data insights, to drive PPC campaigns that deliver results.
Healthcare Google Ads Campaign Delivers 821 Conversions a Month
High value medical assessments rarely result from impulsive clicks; they require a nurtured customer journey. By separating discovery leads from ready-to-act inquiries, we optimized ad delivery to ensure maximum relevance at every touchpoint. The result was a highly predictable lead engine that delivered 821 monthly conversions.
Paid Search Campaign Achieves Nearly £1 Million in Sales for Office Supplies Company
Facing high costs-per-lead and declining success, our client required a total overhaul of their digital advertising. By excluding wasteful B2C keywords and implementing a dynamic remarketing layer to capture users across a 14-day buying cycle, we achieved nearly £1 million in direct monthly revenue and established a sustainable, high-growth model for ecommerce excellence.
Targeted PPC Achieves 35,000 Conversions for Automotive Comparison Site
We developed a high-intent, long-tail keyword strategy, bypassing high cost competition to deliver a massive 35,000 form completions. Our data-driven approach, which included removing friction from the conversion path and capitalising on real-time vehicle trends, resulted in a market-leading 8% conversion rate.
Hi! I’m Ben, CEO of The SEO Works
Thanks for taking the time to access this resource. We hope you found it helpful. If you’re ready to take the next step in your digital growth, explore our services page or book a free website review. We’re here to help!
Get Your FREE Website Review
