SEO is constantly evolving; however in recent years we have seen some of the most significant changes to the search landscape in a long time. Google frequently releases updates designed to improve the search experience for users. These updates take into account the changing demands of users, as well as new technologies available. The most…
In the ever-evolving landscape of digital marketing and SEO, there is one common trap that businesses fall into online: neglecting the power of informational content. The primary goal of most websites is to either sell a product or service. Naturally, to improve revenue and drive conversions, it’s sensible to assume that prioritising landing pages that…
Local search is a powerful technique for small businesses. If you aren’t optimised for local search, you could miss out on potential customers looking for your type of business in your area. To help you optimise your business for local SEO, we have put together this beginner’s guide to local SEO which will cover what…
There is a lot of terminology to understand in SEO. You may have heard the term ‘YMYL’ – but what is it and why is it important for SEO? Read our blog post to understand more about YMYL, including examples of YMYL content topics and considerations for YMYL niches. What is the meaning of YMYL?…
Canonicals are commonly used across almost every website on the internet and serve a special purpose in SEO. They can be used for a whole host of different uses for service-based and e-commerce websites. But the primary use for canonical tags is to resolve duplication issues, whether that is in the content, the metadata or…
Just like keyword research, keyword mapping is an integral part of any SEO campaign and shouldn’t be overlooked. It allows you to plan where to place your keywords in order to ensure your terms are deemed relevant by search engines, and can help you create a clear and effective strategy. But how do you actually…
If you want to improve your organic performance, E-E-A-T (experience, expertise, authoritativeness and trust) is something all marketers and business owners need to be aware of. As Google develops its algorithms to prioritise helpful, people-first content, E-E-A-T factors are essential to get right. This is especially important for YMYL brands. This stands for ‘Your Money…
Whilst AI is dominating conversations about the future of search, one topic that gets less attention is entities in SEO – but its influence is just as profound. For years, Google algorithms have been evolving towards an entity-focused approach. Keywords are still important, but Google has been slowly reducing its reliance on exact phrase matching. …
It’s no secret that SEO is a constantly evolving field. Google releases search engine algorithms and updates regularly, all with the overall aim of rewarding helpful, people-first content. Keeping up can be a challenge, however, with each new update and algorithm change comes new opportunities to improve your website’s rankings and search visibility. Like many…
Search engine optimisation has evolved through the years, initially focusing on controversial methods like keyword stuffing, sneaky redirects and hidden links. Google now has the ability to filter out black hat SEO and focus on quality content and relevant sites. There is so much data we can access, meaning we can target users with useful…
SEO is an invaluable investment for businesses. Once visible at the top of Google search results for your business’s main services, the potential for an ROI on the money invested into SEO is astronomical. Despite this, for businesses that have never invested in SEO before, understanding SEO pricing and the right type of pricing for…
LGBTQ+ people aren’t going anywhere. In fact, 3.1% of the UK population identified as LGBTQ+ in 2020, which is almost double the percentage in 2014. Yet still, many marketers aren’t inclusive of LGBTQ+ people. Websites and marketing campaigns rarely include people with diverse characteristics. And, when they do, they’re full of stereotypes and clichés. The…
Creating a Google My Business profile is a great way to attract new customers to your business through Google search and maps, especially if you are a local business. In this guide, we will cover what a Google My Business profile is, why you need one, what features you can optimise, and how to connect…
What is duplicate content in SEO? The term duplicate content means the same (or very similar) content is on more than one webpage, most typically appearing on the same website in different places. As content is a core pillar in your marketing and SEO strategy, it is also one of the most important factors search…
Ecommerce and online retail is big business, but it can be incredibly competitive. In order to help your website stand out from the crowd and grow you may have considered using a range of different digital marketing methods such as paid advertising and digital PR. But what about Ecommerce SEO? Ecommerce SEO is a great…
When marketers consider ethical SEO, they usually think about how they’re adhering to (or going against) Google guidelines. Typically, the focus is on what Google deems to be right and wrong, and how you’ll be penalised if you take part in forbidden activities. Google is seen as the ultimate authority – the only compass for…
Google Tag Manager is an essential tool for website owners, website managers and SEO professionals. It provides a simplified route to implement code onto a site without the need for a developer, or specialist coding knowledge. Whilst Google Tag Manager is not a replacement for developers, it can be used for simple implementations such as…
A snippet box can make a searcher’s life easier by showing them a concise answer to their query. The idea is that users can skim the snippet to get a basic understanding of a topic or a solution to their question without having to scroll all the way through a search results page. Featured snippets…
It’s no secret that keywords are incredibly important for SEO, but what about sentences? Do they really matter? To cut a long story short – yes, sentence structure is absolutely essential for SEO, and for more reasons than you might think. It’s easy to pay a lot of attention to keywords, but if they aren’t…
Meta tags are types of code that live in the HTML code of a web page and tell search engines, such as Google, vital information about a page. They also tell search engines how content should be displayed to users, both before and during a visit to a website. This guide will help you understand…
Search engines have transformed significantly over the past decade. In the early days, Google would simply scan web content for keywords in order to match users with results. Now, Google has a much more accurate understanding of the true meanings behind search queries and content – interpreting user intent, search behaviour and context more accurately…
Internal linking is often an underused tactic in SEO. Not only do they act as a signal to search engines, but they help users to navigate the site, providing links to related information and similar products. This can also help to aid conversion. This guide aims to define internal linking, explain why it’s so important…
A common myth in the SEO industry is that you must be publishing ‘x’ amount of content on your website regularly to rank well over time. It’s true that by providing your target audience with valuable, relevant, and optimised content that answers questions and shares insight, you are likely to see increased visibility. However, the…
When devising a content strategy for your business, it’s tempting to focus on just creating new content. But by ignoring the content that already exists on your site, you’re missing out on a big opportunity to gain more traffic. The hard truth is that no piece of content will perform well forever. Google updates their…
Many people assume that the internet is largely eco-friendly. However, while accessing content online reduces the usage of resources like paper, websites, for the most part, are not carbon neutral. In fact, the internet and websites have a very real environmental impact – regardless of whether we can see it or not. It is reported…
The beauty of digital marketing is that everything can be measured. With SEO, you can measure organic search rankings and the resulting organic traffic and conversions. With PPC, you can measure cost per click, cost per conversion, and return on investment. With email marketing you can measure open rates, click through, and revenue. Almost every…
YouTube is one of the world’s biggest search engines. Utilising it for your business can build brand awareness, drive traffic to your website and even generate direct sales. YouTube SEO can help make sure your video content is more visible, more accessible, and most importantly gets you more views. If you’re interested in other ways…
Videos can be a powerful tool to engage with your audience, present information and enhance your offering. But videos can also be used for SEO – search engine optimisation. They can help to drive traffic to your website and improve a user’s experience. Want to learn more about using videos to improve visibility? Read our…
Whether you’re an eCommerce business owner, website designer, SEO or marketing manager, you need to know about website accessibility. It ensures that your website can be used by everyone. 22% of the UK population have a disability. While there are legal reasons to make your website accessible, there are also massive commercial benefits. Accessibility ensures…
Every writer has been there: staring at a blank page, waiting for an idea to form. It can be a stressful and frustrating experience – especially if you’re writing to help grow your business. SEO content is an incredibly powerful way to drive traffic and conversions to your website. But it can be difficult to…
Effective SEO is a culmination of lots of contributing factors, and taking a linguistic approach to SEO is a fundamental one. Gone are the days of only interpreting individual keywords – Google is getting better at understanding language in the same way a human can. This is all part of the push to reward ‘quality…
You may have noticed we recently moved into a brand new office in the heart of Sheffield. With the short move to our new home in Fountain Precinct, there have been a lot of things to organise and move, creating quite the “to-do” list. With moving physical items and making sure everything is ready for…
As an SEO, there are a number of ways that you can work. You may have met a few accomplished freelancers, high-flying consultants and entrepreneurial types who have started their own agency. At the beginning of your career, it can be hard to know which path to take, so in this post we’ll discuss the…
SEO and Love Island actually have a lot more in common than you might think. They are both premised on building relationships; in Love Island with one another, and in SEO with the customer, the client and search engines. We take a look at the lessons we can learn from Love Island and apply them…
With apps like Grammarly pointing out everything from typos to wordiness, are the days of proofreading over? We still think proofreading content is essential – whether you’re an SEO, blogger, or social media manager. Open up, it’s the grammar police. Jump to a section in our proofreading guide: Does proofreading still matter? Common mistakes in…
Page Speed has always been an important part of how a website performs in the Search Engines and how usable customers perceive a website to be. It can also be a deciding factor on whether or not a user will convert or make a purchase on a website. We’ve all been guilty at one point…
Search intent is often one of the most overlooked ranking factors but arguably one of the most important. Have you ever had a page that seemingly has super useful content and is optimised for keywords, yet you still aren’t ranking? The most likely culprit is search intent. Our complete guide will teach you what search…
The internet is full of holes. There will always be gaps in content based on questions and queries that can be exploited with some savvy planning to get your site ranking well, regardless of what you do. Using both keyword and content gap analysis can create a roadmap of content that plugs these gaps, making…
When creating an SEO (search engine optimisation) strategy, there are three categories that are always considered. If you have even a tiny bit of knowledge on digital marketing, you have probably already heard of the ‘big 3’ that should comprise your SEO plans; on-page SEO, off-page SEO, and technical SEO. URL optimisation and structure is…
Every website conversion or action on a site has a story behind it. And like any story worth its salt, each of these conversions has a beginning, a middle and an end. In the case of attribution modelling though, most of them have a beginning, about 5 middles, and then an end. A study from…
