The internet is full of holes. There will always be gaps in content based on questions and queries that can be exploited with some savvy planning to get your site ranking well, regardless of what you do. Using both keyword and content gap analysis can create a roadmap of content that plugs these gaps, making…
When creating an SEO (search engine optimisation) strategy, there are three categories that are always considered. If you have even a tiny bit of knowledge on digital marketing, you have probably already heard of the ‘big 3’ that should comprise your SEO plans; on-page SEO, off-page SEO, and technical SEO. URL optimisation and structure is…
Every website conversion or action on a site has a story behind it. And like any story worth its salt, each of these conversions has a beginning, a middle and an end. In the case of attribution modelling though, most of them have a beginning, about 5 middles, and then an end. A study from…
Google loves information. More and more businesses are realising the potential in publishing quality guides and articles on their websites: it captures interest, traffic and ultimately can develop both brand awareness and conversions. However, just publishing content isn’t enough. You need your content to be found and to be recognised as having value by search…
If you’re a small business just starting out, SEO might be the last thing on your mind. It’s enough work sorting out your e-commerce website and stock, not to mention setting up your social media. Some SMEs have never heard of SEO and how it fits into digital marketing. In short, SEO (Search Engine Optimisation)…
Wikipedia pages are a part of a company’s online presence that often flies under the radar amid the focus on Google My Business, local pack listings and social media, but it’s an area that is definitely worth exploring. While it’s not possible for all companies, there are a number of advantages to having a Wikipedia…
Voice search is widely touted as the new frontier of SEO- but as usual, the devil is in the details. The line between a dynamic, fast moving industry and getting swept up in trends has never been finer. A stylish presentation or LinkedIn gimmick might be enough to convince many that AR, VR, AI…
The failings of many an SEO can be explained like this – they don’t know what Google is really trying to achieve. And what’s worse is it that if they did know, they wouldn’t like it. If you don’t think about what Google is trying to do as an organisation, then you are at a…
There are a lot of different metrics that aim to signify the relative strength of a page or domain, particularly in relation to whether that page or domain is “good” or “bad” [for receiving a link from]. When discovering that these various metrics exist, you will likely ask one or both of the following questions:…
Ecommerce SEO is the practice of making an online store more visible for key customers searches in the search engine results pages. SEO stands for Search Engine Optimisation (the act of optimising websites so they fare better in relevant web searches). Ecommerce SEO is a huge business, as when done well it focuses on optimising…
SEO vs PPC – it’s a big debate amongst marketers. Unfortunately, though, there is a misconception that SEO and PPC teams are somehow working against one another, each trying to persuade marketing heads to allocate more of the budget towards their area of expertise. There was a time when The SEO Works only did SEO. Hence…
In the modern age of gadgetry it isn’t unknown for people to prefer to text rather than pick up the phone and speak to someone, which is why using message extensions can allow you to engage a whole new audience with your ads. By enabling message extensions you allow a user to contact you via…
When setting out on a website marketing project, the one thing that is important (but quite often overlooked) is measuring website performance. Without some key fundamentals in place from the start, it makes it hard to set a baseline of performance and then measure the improvement over time. This is where website goals come into…
Here’s some super mobile marketing facts (provided by our friends at Google) which outline the huge shift we are seeing in the use of mobile to support online research and buying. Bottom line – if you aren’t using mobile channels as part of your digital strategy, you won’t be getting your best return on investment….
Name Description What is SEO? SEO stands for Search Engine Optimization, and it is the practice of optimising your webpages to send signals to the search engines that your pages should be ranked in the SERPs (search engine results pages) ahead of your competitors. How does SEO Work? There are hundreds of ranking factors that…
Google has become an increasingly important channel of referrals for a wide array of businesses. Over recent years the development of local search and services such as maps has opened the door to small businesses and service providers to new opportunities for search coverage. The introduction of the Google my Business platform has allowed users…
Manipulative SEO practices can cost your website to lose rankings, traffic and business. Google has the power to penalise websites which it identifies as breaking their guidelines or employing unethical SEO practices. Businesses large and small have been caught out after being sanctioned with Google penalties. Back in early 2014 the major travel website Expedia…
The relationship between search engines and social media platforms is often debated and always changing. There is a lot of speculation about how much of an effect it can have on search performance. Social networking activity has changed since Google was first developed, when social networking was extremely limited compared to present day. Google have…
New tools have been rolling out by Google lately and the next is to allow users to understand what its ad-tracking service has learned about them. The new account setting, called ‘My Activity’ lets users review everything Google has tracked about their behaviour using search, Google Chrome, YouTube and Android. However, users can opt out…
Over the past few years Google has been at war with spammy SEO practices, one of the main culprits being duplicate content. As we all should know, content is one of the most important factors that Google takes into account when ranking your website and its pages. Not only does the content entail exactly what…
Right now, there are a large number of websites that fail to take into account seasonal SEO activity. It is something that often goes ignored by website owners, even though it can have a highly beneficial effect on rankings. Even though any potential ranking increase would be temporary there is always the possibility that it…
Previous Google updates have rewarded websites which serve content to mobile devices in a form befitting the restrictions of such a device. These restrictions include small viewports, restricted processing power, and slow internet access. Although using responsive design addresses the first of these limitations, it still takes mobile devices considerably longer to download and render…
Clients often ask us “what is a link profile and why is it important“? Link building is one of the most important factors when it comes to ranking a website. It is important to have a variety of links pointing towards your site, however there is always the risk that poor quality links could attract…
Almost two decades ago, Bill Gates asserted that ‘content is King’, paving the way for the philosophy that subsequently took the internet by storm. The issue with company websites, however, is that there are only so many times you can update your services, or your ‘About Us’ section. Blogs have since been discovered as the solution to the…
Youtube search is indexed like any other search engine and a few tricks and tips can help make sure your video content more visible, more accessible, and most importantly gets you more views. Begin with the title of your video; it has to be both appealing to the viewer and representative of what your video…
Google have had many attempts to make themselves more appealing to small businesses and to make it easier for them to have an online presence, but is Google My Business the Holy Grail? Previous attempts have included Google Local, Google + Local and Google Places; all of which were fine but seemed to be lacking…
Mastering how Google SEO works Everyone knows that Google is the biggest and best when it comes to online search engines. It’s the most popular search engine in the world, because it’s simple and effective. That’s why it’s important to consider Google very highly when putting together an SEO campaign. Google is known for its…
Features of the Best Mobile Websites for Optimisation Purposes There are certain elements to consider when converting your website into a mobile-friendly format. Different features can have different effects, but there are a few that should be considered staple requirements of good mobile web design: Interactivity The most obvious thing about a mobile website is…
When it comes to creating an online organisation for authors, copy writers and readers alike Google+ Authorship is taking the lead. The newest addition to Google+ features allows online authors and content contributors to link all of their content back to their Google+ profile, mapping online content and encouraging readers to discover new and relevant articles…
What Is Search Engine Optimisation? Search engine optimisation (SEO) is a broad term that describes the practice of adapting a website to optimise visitor traffic through free online search engines like Google, Bing, Yahoo and Ask. These online search engines are like virtual guides for the Internet, directing visitors to online destinations that have the…
