B2B

By optimising international destination content with the requirements of both traditional crawlers and Large Language Models (LLMs), we secured a +287% growth in AI Overview citation and a +121% increase in ChatGPT referrals. This modern search approach ensured DHL became a primary reference point for AI-driven enquiries, resulting in a significant uplift in high-intent traffic and quarter-on-quarter revenue.

Competing against household-name retailers required more than basic SEO. We supported a site migration then implemented a sophisticated pillar-page architecture and rigorous internal linking strategy to build unmatched topical authority. By transforming product pages into content-rich hubs, we secured first-page rankings for 45+ high-intent terms, successfully stealing market share from huge competitors.

We worked to ensure The SEO Works is the primary recommendation when AI assistants are asked for SEO experts. By stripping away marketing speak in favor of LLM-friendly content blocks and consistent NAP signals, we scaled AI referrals by 2,000%. This strategy has successfully placed our highest-value product pages directly in front of motivated users via Google AI Overviews and ChatGPT.

We bypassed the resource trap of competing with national giants like Ikea by capturing the high-value, long-tail queries they overlook. By re-engineering the site’s heading hierarchy and content relevance for B2B buyers, we turned a “broad-but-shallow” site into a specialised authority hub. This pivot secured the top spots for high-value terms, proving that precision beats scale in competitive markets.

In a sector where trust is the primary currency, a legacy web presence was hindering growth. We replaced a fragmented user journey with a bespoke, high-conversion architecture designed to reduce friction at the point of enquiry.

We overhauled the site’s information architecture to move toward sector-specific clarity. By restructuring service pages to educate the user on the hidden need for data hygiene, we successfully filtered out unqualified traffic while growing form submissions from 10 to over 70 per month. This strategic refinement proved that a smaller, more motivated audience delivers a far superior ROI.

We executed a dual-phase on-page and technical strategy for Cellnex. By restructuring the site architecture and deploying high-intent content for the healthcare, transport, and logistics sectors, we drove a massive 449.8% uplift in non-branded traffic.

Bespoke web build and redesign for a zero-emission energy technology provider.

Facing high costs-per-lead and declining success, our client required a total overhaul of their digital advertising. By excluding wasteful B2C keywords and implementing a dynamic remarketing layer to capture users across a 14-day buying cycle, we achieved nearly £1 million in direct monthly revenue and established a sustainable, high-growth model for ecommerce excellence.