Local SEO for University of Sheffield Adds 1,066 Position One Rankings
To help the University’s hospitality and catering arms stand out in a competitve local market, we deployed a content strategy targeting the competitive wedding and events sector. By linking on-site content optimisation with a rigorous audit of Google Business Profiles, 4,965 keywords moved onto page one, nearly quadrupling organic traffic.
Key results
1,066
new number one rankings
4,965
new first page rankings
Organic traffic
nearly quadrupled
Start Your Journey
Challenge
To improve rankings and traffic for the University of Sheffield’s hospitality and catering site. The campaign included targeting the very competitive area of wedding venues and catering in and around Sheffield.
Solution
Our approach was to select locally themed phrases with a high amount of intent in the searches. Given that the site was already very strong, our main focus was to improve the onsite content and make sure that the targeted key phrases were being mentioned enough across the whole site. As well as ensure local Google My Business listings were all consistent and accurate.
Modern SEO is very much based on good content and this was the basis for the success we had with this particular client.
Results
We experienced almost universal success across the targeted phrases, substantially increasing the client’s online visibility. This improved standing in search results led to an impressive rise in organic visits to the site.
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