Local SEO for the University of Sheffield’s hospitality and catering arms allowing them to stand out in a crowded market.

Local SEO

The methods students use in researching the next steps of their education have changed. SEO for Universities and Colleges is becoming increasingly necessary to stand out from other institutions in the race to attract prospective students in the top ranking positions of search results. Local SEO, deep content, paid search strategies and a responsive website design are also becoming a priority with the requirement to showcase the best parts of your campus early in a student's investigatory phase.

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1,066 new number one rankings

4,965 new first page rankings

Organic traffic nearly quadrupled

Challenge

To improve rankings and traffic for the University of Sheffield’s hospitality and catering site. The campaign included targeting the very competitive area of wedding venues and catering.

Solution

Our approach was to select locally themed phrases with a high amount of intent in the searches. Given that the site was already very strong, our main focus was to improve the onsite content and make sure that the targeted key phrases were being mentioned enough across the whole site. As well as ensure local Google My Business listings were all consistent and accurate.

Modern SEO is very much based on good content and this was the basis for the success we had with this particular client.

Result

We experienced almost universal success across the targeted phrases, substantially increasing the client’s online visibility. This improved standing in search results led to an impressive rise in organic visits to the site.

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