Summer School SEO
Content optimisation strategy for Summer Boarding Courses to combat cannibalisation and encourage organic rankings and conversions.
Teaching Abroad SEO
A four part strategy to assist an education provider highlight USPs to increase rankings and conversions.
University PPC
Utilising Paid Search & Paid Social to increase traffic and engagement for a secondary service.
Tuition Web Design
A redesign and relaunch of a premium tuition service website.
LinkedIn Ads for B2B
Generating more leads from LinkedIn at a lower CPA.
Ed-Tech SEO
Increasing visibility for an EdTech platform in a competitive YMYL niche.
Research-led SEO
Research-focussed search campaign, to increase course applications and interest in a new campus.
Business school SEO
On-site optimisations and introducing country-specific content, to increase overseas course applications.
Higher Education SEO
Improving the international visibility and link profile of a higher education institution.
Our experience in education marketing
Education marketing brings its own pressures. Recruitment cycles are fixed, decision-makers are varied, and trust plays a central role in how prospective students, parents, and partners choose an institution. Our team has worked with a wide range of education providers and understands how these factors shape effective digital performance.
Working across education providers
We have supported universities, colleges, academies, training providers, and education suppliers with strategies designed to increase visibility, drive enquiries, and support long-term growth. This includes undergraduate and postgraduate recruitment, international student marketing, professional courses, apprenticeships, and specialist training programmes.
Supporting the full student decision process
Our approach starts with understanding how people search at each stage of the decision process. Early-stage research queries often focus on subjects, outcomes, entry requirements, and comparisons. Later-stage searches become more specific, covering course names, locations, fees, and application details. We structure campaigns to support this full journey, ensuring institutions are visible where it matters most.
Managing complex education websites
Education websites are typically large, content-heavy, and complex. We have experience working within these environments, improving site structure, technical performance, and internal linking so that key course and information pages are easy to find and easy to rank. Content is planned to support both recruitment goals and wider brand authority, helping institutions communicate credibility, expertise, and outcomes clearly.
Driving measurable results through paid media
Alongside organic search, we also support education clients with paid media strategies designed to deliver measurable results. Campaigns are built around clear objectives such as open day sign-ups, prospectus downloads, enquiries, or applications, with careful consideration given to compliance, targeting, and budget control.
A long-term digital partner for education marketing
Across all education projects, our focus remains the same: practical strategies, clear reporting, and outcomes that align with institutional goals. This experience allows us to act as a long-term digital partner, not just a supplier, for education organisations looking to compete effectively online.
