Increasing visibility for an EdTech platform in a competitive YMYL niche. 

Ed-Tech SEO

The methods students use in researching the next steps of their education have changed. SEO for Universities and Colleges is becoming increasingly necessary to stand out from other institutions in the race to attract prospective students in the top ranking positions of search results. Local SEO, deep content, paid search strategies and a responsive website are a priority with the requirement to showcase the best parts of your campus early in a student's investigatory phase.

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330 new first page rankings

247% increase in organic users

262% increase in organic clicks


Twig Education came to us looking to increase online visibility for their EdTech solution. Education is a highly competitive niche, as search engines prioritise authoritative, trustworthy sources of information. With a YMYL (’Your Money or Your Life’) industry such as this, a robust SEO strategy was required to stand out in search results.


First, we fixed technical issues that were holding the site back, ensuring there were no barriers to growth as we expanded the site’s content. We also migrated blog content to the Twig Science domain, creating more topical authority in the science niche.

In order to reach more educators in the US, we created new pages focusing on individual states. Then, we researched high-opportunity keywords to create blog content that demonstrated expertise, authority and trustworthiness (E-A-T) – a key tactic for a YMYL brand.


Organic users increased by 247% year-on-year and organic clicks by 261%. During the campaign, Twig Science ranked for 330 new keywords on the first page of Google, outranking even .org websites.

As a result, visibility increased and more educators discovered their platform – ultimately inspiring more children to learn about science.