B2C

By optimising international destination content with the requirements of both traditional crawlers and Large Language Models (LLMs), we secured a +287% growth in AI Overview citation and a +121% increase in ChatGPT referrals. This modern search approach ensured DHL became a primary reference point for AI-driven enquiries, resulting in a significant uplift in high-intent traffic and quarter-on-quarter revenue.

By restructuring content into modular blocks and enhancing E-E-A-T signals, we transformed how AI models like ChatGPT cite and recommend premium coffee products. This technical precision led to a 900% increase in sales for the brand’s signature blend and a 36.5% rise in AI-assisted conversions.

Competing against household-name retailers required more than basic SEO. We supported a site migration then implemented a sophisticated pillar-page architecture and rigorous internal linking strategy to build unmatched topical authority. By transforming product pages into content-rich hubs, we secured first-page rankings for 45+ high-intent terms, successfully stealing market share from huge competitors.

By mapping out complex business topics into expert guides and optimising internal linking structures, we secured 169 new top 3 rankings and successfully increased user retention despite strict site restrictions.

In a sector where trust is the primary currency, a legacy web presence was hindering growth. We replaced a fragmented user journey with a bespoke, high-conversion architecture designed to reduce friction at the point of enquiry.

High value medical assessments rarely result from impulsive clicks; they require a nurtured customer journey. By separating discovery leads from ready-to-act inquiries, we optimized ad delivery to ensure maximum relevance at every touchpoint. The result was a highly predictable lead engine that delivered 821 monthly conversions.

To compete with national DIY giants, we shifted focus from contested terms to the “inspiration phase” of the customer journey. By deploying a content strategy paired with sophisticated internal linking, we transformed the site into a discovery hub. This approach successfully captured high-intent researchers away from big competitors and directly into conversion ready product clusters.

Bespoke web build and redesign for a zero-emission energy technology provider.

By re-engineering site architecture and developing a high-authority content strategy, we captured high intent shoppers and informational researchers alike. Our approach established Simply Feet as an industry authority, resulting in organic rankings that now outperform the very brands the site stocks.