Skincare Paid Social
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63% increase in revenue
57% increase in conversions
15:1 return on ad spend
Challenge
Dermastore are a Swiss pioneer in selling professional, doctor-recommended skincare brands. The cosmeceutical brands they stock are formulated for a wide range of skin issues including aging skin, hyperpigmentation and blemishes.
They came to The SEO Works to expand their reach across Switzerland using Facebook and Instagram. With the objective of reaching new audiences and driving these users into purchasers and repeat customers.
Solution
Our client had previously ran limited ads across Meta (Facebook and Instagram) with minimal success. To improve overall traffic and conversions we created audiences based on skincare interests as well as skincare brands. As Dermastore focuses on premium skincare, we also combined these audiences with users interested in luxury goods.
To tackle the haircare section of the business, we looked at users interested in hair regrowth solutions.
After building performance data over several months, we were able to expand our campaigns, utilising lookalike audiences of past purchasers to gather those users who are most likely to convert.
Result
The campaign generated a huge 63% increase in revenue and 57% increase in conversions compared to the previous year.
The average return on ad spend was 15:1 - A 73% increase compared to the previous year.
