International SEO Campaign Achieves Global Visibility for Tattoo Equipment Provider
By resolving complex hreflang issues and deploying country specific subdirectories, we eliminated duplicate content issues and synchronised the site with local search intent. This technical and linguistic overhaul resulted in over 30 new page-one rankings and a 49% increase in international visits.
Key results
49% increase
in international organic visits
Over 30
new first page rankings
Country specific
site setup
Start Your Journey
Challenge
Barber DTS, based near Sheffield, wanted to increase search visibility and organic traffic internationally, including the regions of United Kingdom, France and Germany.
Solution
We conducted extensive, country-specific keyword research to identify how people were searching for tattoo supplies in each of the targeted locales.
Using this information and working with in-house language experts, we began optimising content to discuss these search terms in a much more accomplished way.
We enabled Google to better "see and understand" the country-specific subdirectories by correctly specifying hreflang values, reducing duplicate content issues in the process.
Results
Strong ranking improvements in the UK, France and Germany, leading to organic traffic increases in each respective locale. 49% increase in Germany; and a 32% increase in France.
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