Barber DTS – An International SEO Case Study

An international SEO case study for the largest UK supplier of tattoo and body piercing equipment.

International SEO Case Study

Ecommerce SEO Case Study Results We’re Proud of. Ecommerce is competitive. Almost half of all purchasers start their journey with a Google search, meaning eCommerce is an essential part of your marketing mix. To capitalise on this, having an effective ecommerce SEO strategy in place is crucial. Our SEO Agency specialises in combining effective SEO strategies with other marketing channels, such as digital PR or PPC, to achieve results that make a real impact on your business’ bottom line. Explore our eCommerce SEO case studies to find out how we’ve implemented bespoke SEO strategies, that focus on maximising your business’ eCommerce potential. 

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49% increase in international organic visits

Over 30 new first page rankings

Country specific site setup


To increase search visibility and organic traffic internationally, including the regions of United Kingdom, France and Germany.


We conducted extensive, country-specific keyword research to identify how people were searching for tattoo supplies in each of the targeted locales.

Using this information and working with in-house language experts, we began optimising content to discuss these search terms in a much more accomplished way.

We enabled Google to better "see and understand" the country-specific subdirectories by correctly specifying hreflang values, reducing duplicate content issues in the process.


Strong ranking improvements in the UK, France and Germany, leading to organic traffic increases in each respective locale. 49% increase in Germany; and a 32% increase in France.