Recovering traffic and revenue for a private number plate provider.

Automotive SEO

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100,000+ more organic sessions

215% increase in organic revenue

1,000+ new page one rankings


Absolute Reg contacted The SEO Works as their organic traffic and revenue was starting to decline. They wanted to catch up to their competitors in search results, and push core keywords onto the first page of Google.


SEO audits revealed technical issues holding the site back. Together, we found solutions to these problems and laid strong foundations for future growth.

To understand why their competitors were outranking them, we conducted a deep analysis into their strengths and weaknesses. Then, we implemented a strategy that focused on closing any gaps in their content. We scaled the website by creating over 50 new landing pages, and published blog content to build topical authority in this competitive niche.


Now, the site attracts more organic users than ever before. In fact, traffic recovered to its original level and exceeded this target. With an 85% increase in organic sessions also came a 215% increase in organic revenue.

As a result of our optimisations, Absolute Reg appears on the first page of Google for core terms like ‘private number plates’ – significantly boosting visibility for the brand.