Digital PR Campaign Gains 58 High-Quality Links for Luxury Watch Brand
We launched a data-driven "Ultimate 007" campaign to coincide with the latest Bond release. By analysing over 100 data points to engage high end lifestyle and film publishers, we secured 58 high-quality backlinks and nearly half a million campaign views. This injection of domain authority, paired with targeted SEO, resulted in a 69% increase in organic enquiries.
Challenge
Luxe Watches, based in Epping near London, approached The SEO Works to develop a campaign that would help them become a trusted source of authentic luxury watches and generate new leads.
Solution
Alongside an SEO campaign, we rolled out a digital PR campaign to acquire links at scale. The launch of the latest James Bond film was around the corner, and the Bond character is synonymous with high end watches and sophisticated style. We felt this was timely, popular, and well aligned with the brand.
We undertook detailed research using over 100 data points to identify who was the Ultimate 007. Infographics were created along with a targeted outreach campaign to publishers and journalists.
Results
The ‘Ultimate 007’ campaign gained significant pickup across movie and lifestyle publishers, with 41 new links gained. Not only that, an estimated 443,000 views and 10,600 social shares of the content helped increase brand awareness.
The increased authority alongside the SEO campaign helped the site grow from 189 top 3 rankings, to 557 top 3 rankings (294% growth). Enquiries from organic search grew by 69%. The campaign was also nominated for a European Search Award!
And if you are wondering who the Ultimate 007 was, you can find out here.
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