Shopping Campaign Increases Online Transactions by 278% for Cricket Ecommerce Store
We deployed a multi layered PPC strategy that bridged the gap between high volume Shopping feeds and intent driven Search campaigns. By identifying top tier products and isolating them for bespoke targeting, we maximised visibility for the brand’s most profitable lines. The result was a 278% increase in transaction revenue and a significantly more efficient acquisition model.
Key results
15:1
return on ad spend
142% increase
in online transactions
278% increase
in transaction revenue
Start Your Journey
Challenge
All Rounder Cricket, now based in Sheffield, was founded by ex Yorkshire CCC & Derbyshire CCC First-class cricketer Chris Taylor, and has grown to become one of the largest cricket retailers in the world. They approached The SEO Works to increase their online transactions, transaction revenue and Return on ad spend.
Solution
Their main focus was centred around improving the performance of their shopping campaigns, increasing online conversions and ROAS (return on ad spend). We did this by re-structuring Ad groups and subdivisions, and applying corrected bid adjustments across all product categories and high performing item ID’s. This allowed monthly budget to be used more effectively, increasing conversions.
High performing products and categories were then turned into search campaigns to boost conversions and revenue for higher value products. Adding RLSA and Remarketing engagement audiences to reach highly engaged visitors that did not purchase.
Results
A huge increase in online transactions has turbocharged their transaction revenue by 278%, and increased their return on ad spend to 15:1. This has been achieved whilst decreasing their monthly budget spend on clicks.
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