Improving the international visibility and link profile of a higher education institution.

Higher Education SEO

The methods students use in researching the next steps of their education have changed. SEO for Universities and Colleges is becoming increasingly necessary to stand out from other institutions in the race to attract prospective students in the top ranking positions of search results. Local SEO, deep content, paid search strategies and a responsive website are a priority with the requirement to showcase the best parts of your campus early in a student's investigatory phase.

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19 New Position 1 Rankings

1,366 New Links from Campaign Start

41 New 1st Page Rankings

Challenge

The higher education market is becoming increasingly international, with a significant portion of students choosing to study abroad. With this opportunity widely available, the higher education market is more competitive than ever. SEO is therefore essential in helping to showcase the best of a University whilst prospective students investigate their options. We worked with Effat University to help them rank for top search results, attracting prospective students to apply who may not otherwise have considered the institution.

Our brief was to improve the visibility of Effat University in both the UK and Arabic market. The campaign also aimed to improve site authority by building high quality inbound links.

Solution

Our approach was to target course specific search terms, relative to the offerings of Effat University. We did this in order to increase visibility amongst those with the intent to study these specific courses, thus improving chances of conversion. We targeted a mixture of English and Arabic keywords to ensure visibility was consistently increased in both target markets.

In addition to this we created unique content in a range of formats, allowing us to build high-quality inbound links to the site to increase domain authority and trust flow.

Result

Throughout the campaign we have been able to significantly increase visibility through various content and technical improvements to the site. This has resulted in 41 new 1st page rankings and 19 new position 1 rankings for key search terms. We have also been successful in increasing the amount of high-quality links directed towards the Effat University site.

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