Intent-Led Search Strategy Outranks Rival Institutions and Drives 42,000 Increase in Annual Organic Visits
By deploying a complex keyword grouping strategy and a comprehensive content overhaul, we aligned the university’s digital presence with the specific search intent of prospective students. The result was a massive year on year traffic surge and a dominant position at the very top of the search results.
Key results
29
new number 1 phrases
28
new first page rankings
42,000
more visits from search results year on year
Start Your Journey
Challenge
Provide top rankings to give Sheffield Hallam University, based in Sheffield, the edge over rival institutions in a highly competitive market.
Solution
Education SEO for Sheffield Hallam University, allowing them to reach more prospective students. We used detailed keyword research to find out how prospective students are searching for the degrees they’re interested in, grouping and categorising searches to align with intent across the funnel. We used a strategic selection of phrases and synonyms as the backbone of the campaign.
A complete review of the site’s metadata and content allowed us to optimise for these targeted key phrases giving them the best opportunity to rank well. Changes to the site’s content coupled with detailed and regular checks of the site’s health and compliance, and proactively managing the strong link profile has yielded very impressive results.
Results
Our SEO campaign has given Sheffield Hallam University more number one and first page rankings than all of its main competitors.
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