Education SEO
The methods students use in researching the next steps of their education have changed. SEO for Universities and Colleges is becoming increasingly necessary to stand out from other institutions in the race to attract prospective students in the top ranking positions of search results. Local SEO, deep content, paid search strategies and a responsive website are a priority with the requirement to showcase the best parts of your campus early in a student's investigatory phase.
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29 new number 1 phrases
28 new first page rankings
42,000 more visits from search results year on year
Challenge
Provide top rankings to give Sheffield Hallam University the edge over rival institutions in a highly competitive market.
Solution
We used detailed keyword research to find out how prospective students are searching for the degrees they’re interested in, grouping and categorising searches to align with intent across the funnel. We used a strategic selection of phrases and synonyms as the backbone of the campaign.
A complete review of the site’s metadata and content allowed us to optimise for these targeted key phrases giving them the best opportunity to rank well. Changes to the site’s content coupled with detailed and regular checks of the site’s health and compliance, and proactively managing the strong link profile has yielded very impressive results.
Result
Our SEO campaign has given Sheffield Hallam University more number one and first page rankings than all of its main competitors.
