Education SEO for Sheffield Hallam University, allowing them to reach more prospective students.

Education SEO

The methods students use in researching the next steps of their education have changed. SEO for Universities and Colleges is becoming increasingly necessary to stand out from other institutions in the race to attract prospective students in the top ranking positions of search results. Local SEO, deep content, paid search strategies and a responsive website design are also becoming a priority with the requirement to showcase the best parts of your campus early in a student's investigatory phase.

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29 new number 1 phrases

28 new first page rankings

42,000 more visits from search results year on year

Challenge

Provide top rankings to give Sheffield Hallam University the edge over rival institutions in a highly competitive market.

Solution

We used keyword research to find out how prospective students are searching for the degrees they’re interested in and used these phrases as the backbone of the campaign.

A complete review of the site’s metadata and content allowed us to optimise for these targeted key phrases giving them the best opportunity to rank well. Changes to the site’s content coupled with detailed and regular checks of the site’s health and compliance has yielded very impressive results.

Result

Our SEO campaign has given Sheffield Hallam University more number one and first page rankings than all of its main competitors.

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