LinkedIn Ads for B2B
The world of professional services is a very competitive one - one that relies on building authority, both in the search results and in general. We have a proven track record of helping professional services businesses grow their websites - benefitting from our wealth of technical expertise and content experience. Whatever the service area, no matter how niche, our marketing team can help businesses in the professional services sector grow online.
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Surge in new enquiries
20% reduction in cost per lead
Challenge
The CPD Certification Service is the world's leading independent provider of CPD accreditation across all industries. Their services ensure training programs meet the Continuing Professional Development (CPD) requirements of professional bodies and academic institutions.
Depite having a high performing Google Ads campaigns, The CPD Accreditation Service had struggled to get the same success from LinkedIn. They approached us to develop a paid strategy for LinkedIn that would bring in leads at a lower cost.
Solution
The CPD Accredited Service wanted to generate more leads from LinkedIn at a lower CPA. To improve the leads and reach our goals, we created audiences based of off job titles and industries. We kept each industry separate to ensure we could use targeted imagery, videos and text. We were able to test each ad type to our target audience to ensure we picked the most effective way to engage with our audience.
Result
The new targeted ad strategy worked, with click-through rate surging to 22.9%.
Over 6 months we generated 467 new leads with a 20% reduction in cost per lead.
