Multi-Channel PPC Campaign Increases Manufacturer Revenue by 84%
We developed a multi-channel strategy targeting the trade, OEM, and aftermarket sectors. By harnessing AI-powered bidding and re-engaging high-value returning users, we successfully scaled online revenue by 84% while drastically improving efficiency. This precision-engineered campaign maximised every pound of spend, delivering a 45% reduction in CPA.
Key results
84%
increase in revenue
Reduced
cost per acquisition
93%
increase in conversions
Start Your Journey
Challenge
Bearing King is an independent business who specialise in bearings and power transmission products to trade, OEM and aftermarket industries. Their need was to improve on their existing PPC campaign performance, which was just about breaking even based on initial purchases.
Solution
Our solution was to first perform an account wide analysis, looking at any weaknesses and potential growth.
As repeat purchases were a focus we used various data sources which harnessed the B2B & B2C “loyal-shopper”, growing returning revenue. We then introduced relevant technological advancements that would enhance performance, such as AI machine learning.
Finally we introduced new channels to appeal to a wider relevant audience, to expand their online customer base and increase new user revenue.
Results
We achieved an 84.2% increase in revenue, with only a 6.3% increase in ad spend. Overall conversions increased 93.2% and there was a decrease in cost per acquisition of 45%.
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As an award-winning provider of digital marketing, we work relentlessly in pursuit of one key goal – to get businesses more customers online.
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