SaaS SEO Campaign Achieves 34% Increase in Organic Conversions
By developing a multi-layered approach, ranging from featured snippet optimisation to high-authority link building, we scaled organic traffic by 31.4% YOY. Our strategy transformed the site's technical foundations and content architecture, ensuring the brand captured more high intent users.
Challenge
This brand, based in Sheffield, is a specialist recruitment software provider that helps companies of all sizes manage the entire recruitment process, from attracting talent to onboarding new hires. Their software is used in over 120 countries and processes more than 9 million job applications every year. They briefed us to increase organic user acquisition and engagement on their website.
Solution
We implemented a multi-pronged SaaS SEO approach. Optimising content including case studies, blog content, and creating new guides about recruitment software. We optimised key pages for featured snippets, and implemented image structured data to improve image search visibility.
We conducted ongoing page speed work and improved mobile optimisation, as well as redirecting numerous defunct pages and fixing broken links. We also identified and pursued link-building opportunities on relevant websites.
Results
By optimising content, addressing technical issues, and building high-quality backlinks, we helped the client achieve impressive organic growth using our recruitment seo services.
Organic user traffic increased by 31.4% year-over-year (YOY).
Organic goal completions, signifying valuable user actions, experienced a 33.78% YOY increase.
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