Strategic Evergreen Content Framework Delivers Position Zero Results and 600% Organic Traffic Growth
To establish Evergreen Energy as a definitive voice in renewable technology, we devised a content strategy targeting high-intent questions and prepositions. By identifying the specific "who, what, and how" queries of their audience, we created a self-sustaining ecosystem of authoritative information that drove visibility and instant answers. This approach resulted in a 600% increase in traffic and a library of high quality assets that continue to drive engagement long after publication.
Key results
600% increase
in organic traffic
Effective
content strategy
Over 100
first page rankings
Start Your Journey
Challenge
Evergreen Energy, based in Manchester, design and deliver bespoke renewable energy systems. With over 15 years of experience in the Energy sector, they wanted to develop their customer facing presence to represent themselves as an authority in renewable energy technology.
Solution
We developed a content strategy for them that began with in-depth research around Questions (which, who, what, when, where, why, how, are) and Prepositions (like, for, near, without, with, versus, to) that their audience were asking online.
We then developed a site structure that would enable this content to flourish over time, and re-surface across site journeys where it was relevant. This ensured an ongoing "evergreen" factor to the quality content that was crafted.
Results
Over a year, organic site traffic grew by over 600%, with over 100 new first page query-led rankings. Much of the content was seen to be the most authoratitive piece by Google, resulting in many "position zero" results through direct answer results. On site engagement increased and the brand increased it's online authority with a library of high quality, user intent led content.
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