SEO Content Strategy
The world of professional services is a very competitive one - one that relies on building authority, both in the search results and in general. We have a proven track record of helping professional services businesses grow their websites - benefitting from our wealth of technical expertise and content experience. Whatever the service area, no matter how niche, our marketing team can help businesses in the professional services sector grow online.
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600% increase in organic traffic
Effective content strategy
Over 100 first page rankings
Challenge
Evergreen Energy design and deliver bespoke renewable energy systems. With over 15 years of experience in the Energy sector, they wanted to develop their customer facing presence to represent themselves as an authority in renewable energy technology.
Solution
We developed a content strategy for them that began with in-depth research around Questions (which, who, what, when, where, why, how, are) and Prepositions (like, for, near, without, with, versus, to) that their audience were asking online.
We then developed a site structure that would enable this content to flourish over time, and re-surface across site journeys where it was relevant. This ensured an ongoing "evergreen" factor to the quality content that was crafted.
Result
Over a year, organic site traffic grew by over 600%, with over 100 new first page query-led rankings. Much of the content was seen to be the most authoratitive piece by Google, resulting in many "position zero" results through direct answer results. On site engagement increased and the brand increased it's online authority with a library of high quality, user intent led content.
