Crafting a content strategy which moved the needle and increased authority within a niche.

600% increase in organic traffic

Effective content strategy

Over 100 first page rankings

Challenge

Evergreen Energy design and deliver bespoke renewable energy systems. With over 15 years of experience in the Energy sector, they wanted to develop their customer facing presence to represent themselves as an authority in renewable energy technology.

Solution

We developed a content strategy for them that began with in-depth research around Questions (which, who, what, when, where, why, how, are) and Prepositions (like, for, near, without, with, versus, to) that their audience were asking online.

We then developed a site structure that would enable this content to flourish over time, and re-surface across site journeys where it was relevant. This ensured an ongoing "evergreen" factor to the quality content that was crafted.

Result

Over a year, organic site traffic grew by over 600%, with over 100 new first page query-led rankings. Much of the content was seen to be the most authoratitive piece by Google, resulting in many "position zero" results through direct answer results. On site engagement increased and the brand increased it's online authority with a library of high quality, user intent led content.

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