When marketers consider ethical SEO, they usually think about how they’re adhering to (or going against) Google guidelines. Typically, the focus is on what Google deems to be right and wrong, and how you’ll be penalised if you take part in forbidden activities. Google is seen as the ultimate authority – the only compass for…
As the world’s population crossed the eight billion mark, the digital world grew even more rapidly. As of the end of 2022, more than five billion people are on the internet, and over four and a half billion use some form of social media. The global pandemic temporarily put more distance between us, and the…
According to a report commissioned by the UK government, 82% of job openings advertised online across the UK require digital skills. The same study attributes a 29% higher salary and a 59% reduced risk of redundancy (due to automation-led obsolescence) for these digital jobs. Not only does this illustrate the importance of digital skills –…
When searching for inspirational women in SEO, Aleyda Solis has to rank near the top. On International Women’s Day in 2021, we asked our team which women in the industry inspire them… there was one name that came up a lot! Aleyda Solis has had a huge positive impact on our team, and this year…
At the beginning of 2021, despite a world of uncertainty, we cast our eyes forward to what the coming year would bring for the world of digital. One year on, and with uncertainty still very much present, we are going to do the same. We spoke to some of our senior leadership team about what…
If 2020 has taught us anything, it’s that you never know what’s around the corner. As the COVID-19 pandemic swept the globe, the world leapt to react and pivot – often more than once. We enter 2021 in another lockdown, but this time with the hope of a vaccine. Yes, no one saw it coming….
Earlier in the year, Google shook up their shopping offering. They announced that, due to the pandemic, they would offer free listings to any merchants in the US: “With physical stores shuttered, digital commerce has become a lifeline for retailers. And as consumers increasingly shop online, they’re searching not just for essentials but also things…
With all that’s going on in the world at the moment, SEO isn’t something that would typically stand out as an interesting topic. Most people are glued to the news, trying out a new hobby or falling down Netflix’s many rabbit holes. In March, Netflix released its latest gripping documentary ‘The Tiger King: Murder, Mayhem…
The latest figures revealed by IAB UK and PwC Digital show that UK advertisers spent £13.44 billion on digital advertising in 2018. This figure represents a 15 percent year-on-year increase, and a rise of around £1.8bn compared to 2017. This demonstrates continued confidence in the market about the power of digital advertising. An analyst commented:…
Figures from the IAB shows that total digital advertising spend in the UK reached £11.55bn in 2017. This represents a 14.3% year on year growth compared to 2016. Almost all of the growth is coming from smartphones, as for the first time ever smartphones have overtook computers for amount of time spent on the internet….
New Rich Result Type – Question and Answer Google has launched new Q&A Rich Results to quickly present users with answers to question based queries. The question and answer results are in addition to other types of rich results on Google such as reviews, recipe cards and knowledge panels. The news was released on the Google…
Google Discover Roll Out Last year Google introduced Google Feed to surface relevant content to mobile users. Dramatic growth has seen more than 800 million people each month use the feed to stay up to date with their interests and hobbies online. On September 24, Google announced that Google feed will be replaced by Google…
Does Anchor Text Effect Site Rankings? In a recent Google Hangout session, John Mueller, Senior Webmaster Trends Analyst at Google, discussed if anchor text can directly affect a site’s rankings. Good internal linking practices have always been seen as a basic component of SEO and anchor text is a large part of this. What is Anchor…
Google Release New Voice Search Schema Google have launched a new voice search or “speakable” structured data to adapt to the rise in voice search. This structured data is code which can be added to your content to mark up sections which may be most relevant to be read aloud by a digital assistant. This is…
Webspam Report – Google Reduces Spam Links By Nearly Half Google’s annual Webspam Report has recently been released, highlighting a series of statistics from their battle against “web spam” throughout 2017. What is Web Spam? Google defines “spam” as any action which violates the Webmaster Guidelines. The amount of spam sites currently in search…
As you will know, during May the hot topic of GDPR became a reality. There has been much talk of the “email bombardment” leading up to this but now Google have had their say on website reaction post-deadline. Since 25th May, many websites have chosen to display a notice detailing their privacy policy and GDPR…
The General Data Protection Regulation (GDPR) comes into effect on 25 May 2018. It applies to every business that holds, collects and stores personally identifiable information about EU citizens. The Economist recently called personal data ‘the world’s most valuable resource’. It’s so valuable, that according to UK Government statistics, nearly half of all UK businesses…
Google have begun rolling out the new version of Search Console – formerly Webmaster Tools – to all sites this year after many months of Beta testing. The new Search Console features a much cleaner, modern appearance with the data laid out in a more interactive way. For those who use Adwords, you will notice…
Google have announced that they will introduce flexible sampling to subscription based publications, in order to help increase their potential subscription rate. This new program comes in two forms, lead in or metering. The lead in format shows a part of the article without exposing all the content while metering provides visitors with a series…
For more Search Marketing News, check our latest updates here. Major Ranking Fluctuations Fuel Algorithm Update Rumours The search marketing industry has been alive, once again, with rumours of a major Google algorithm update. Significant ranking fluctuations, which far exceed those that can be attributed to background noise, have been occurring since June 25th. The…
Nine months ago this figure stood at only 30%, which shows continuing adoption of SSL protocols In a recent article on the Moz blog, Dr. Pete Meyers discussed how more and more results on the first page of Google (based on a 10,000 strong keyword data set) are secure websites. The fact that this number…
This week we met up with our China SEO Partner seo.com.cn to discuss all things related to SEO in China. Xuming He, the founder of SEO China, visited our head offices here in Sheffield and we had a fantastic afternoon with him where we shared our insights of the UK market and in turn he…
Digital ad spend in the UK has gone past a significant threshold, reaching £10.3bn in 2016, an increase of 17.3%. A report released by the Internet Advertising Bureau UK and PwC indicates it is the highest annual growth rate for nine years. The last time annual growth was higher was in 2007 (38pc). Marketing budgets…
We thoroughly enjoyed the BrightonSEO talks this year. Held twice a year, it brings together some of the best speakers in the world of search. Content strategy driving an SEO campaign was a key theme touched upon in many of the talks. Here are ten of the main pointers we took from the BrightonSEO sessions…
The threat of site hacking, or hackers affecting your online business continues to grow as the number of compromised websites increased further during last year. Findings reported in Google’s #NoHacked review show that approximately 32% more sites were hacked when compared to the previous year. Fortunately, 84% of webmasters that applied for reconsideration were successful…
Two Major Google Updates Over February At the beginning of February Google rolled out a new algorithm update which had an effect on their processing of backlinks. Some webmasters reported a high fluctuation in search rankings for their sites, with some sites benefiting massively from the update and some losing rankings. One week after this on the…
A serious vulnerability has been discovered in some of Cloudflare’s services. Cloudflare is used by a huge number of websites on the internet, mainly to improve speed and security. An estimated 4 million domains may have been leaking private information since September, some of which has been crawled and indexed by search engines. Confirmed cases…
Here’s our roundup of some of the latest developments in search: Intrusive Interstitial Mobile Penalty Goes Into Effect Google have been rolling out their new ranking penalty which targets “pages where content is not easily accessible to a user on the transition from the mobile search results”. The ranking penalty was first announced in August….
We’ve been gazing into our crystal balls and planning for 2017. Here is what we think will be big this year in the ever-changing world of search marketing. Mobile Comes First With the percentage of people using mobiles to search growing, Google are moving to prioritise mobile devices: mobile-first indexing was announced in November 2016 and…
Here’s our take on “The Night Before Christmas”….Season’s Greetings everyone! Twas the night before Search-mas, and all through the office, Not a creature was stirring, not even a Laurence. The Meta was placed in the title tag with care, In hopes that St. Google soon would be there. Young Steve was dosing in his office…
John Mothersole, Chief Executive of Sheffield City Council, officially opened the doors to The SEO Works’ new offices this week. We recently moved to a new space that will allow us to grow further. It was great to meet John and discuss the role of digital in new business, whilst presenting our company and the…
Google have just released a new transparency report which contains details of the volume of copyright complaints they receive. It appears that year by year, the number of requests has increased by a staggering amount. The figures show that so far in 2016 (September) over 342,000 sites have been affected by copyright complaints and over…
The SEO Works have recently moved to new larger offices, located at Metis on Scotland Street. We found it necessary to move and find a space that will allow us to grow further, to meet the demand for high quality digital marketing services. Our new open plan offices allow the marketing teams to work in…
The dramatic impact that a position on the first page of results can have to a business has given companies like Google (who hold an 86.75% share of the UK search market) an enormous amount of influence over the shape of the World Wide Web. When a query can be answered by more than one…
We are well aware of Google’s ongoing legal troubles with European government. Possibly the most dramatic being the raid of Google’s Paris offices back in May, as part of a long running investigation into their tax affairs. In the latest exchange, the European commission, which is the executive body of the European Union, has proposed…
Think you know a thing or two about Google? We sure do, but even we didn’t know most of these 10 facts about Google. Prepare to be blown away! 1. 16% of Google’s daily searches are ones Google has not seen before Out of all the searches that have been made since Google was released…
“Every year there are trillions of searches on Google.com and over half of those searches happen on mobile. “ This is the statement made by Google during their recent performance summit, confirming that the global search volume for all queries is two trillion (2,000,000,000,000) or more. This is the first confirmation Google has made of its…
Since it’s data removal from Google Webmaster Tools back in 2009, and the lack of updates since late 2013, the removal of PageRank has not come as a surprise to us in the SEO industry. However it will have an impact on how we evaluate websites when building upon and refining the backlink profiles of our clients’ websites….
We’re delighted to announce that The SEO Works is a finalist in the Prolific North Awards 2016! The fourth annual Prolific North Awards will celebrate excellence and recognise and reward outstanding campaigns and exceptional talent in the creative and media industries across the North. We’re a finalist in the Best SEO and PPC Agency category….
Are you looking for a new opportunity or looking to take the next step in your digital career? As an award winning digital agency we are constantly looking to add to our dedicated account management team, recruiting in roles across various disciplines. View more about the roles we are looking for, benefits, and what is…
