Spotlight on Aleyda Solis – International Women’s Day

When searching for inspirational women in SEO, Aleyda Solis has to rank near the top. 

On International Women’s Day in 2021, we asked our team which women in the industry inspire them… there was one name that came up a lot!

Aleyda Solis has had a huge positive impact on our team, and this year we’d like to show you why. We’ve put together an introduction to her work, some of her best free tools, and quotes about her from women at The SEO Works.

Who is Aleyda Solis?

Aleyda is a world-leading expert in SEO. She has spoken at conferences all over the world and has produced many free how-to guides, resources and Google-recommended tools.

Aleyda is a fantastic role model for women working in SEO, web development and the wider tech industry. As a founding member of the Women in Tech SEO global community and a passionate speaker on issues like sexism, she’s a voice that’s impossible to ignore.


“Aleyda is an absolute machine and I am in complete and utter awe of her. I just can’t fathom accomplishing all she does in a lifetime, never mind in a single week. We all have 24 hours in a day, but I’d need 60 hours a day to be able to get as much Aleyda achieves. Imagine being this driven. She’s unstoppable.”

– Billie Hyde, Training Lead at The SEO Works

How did Aleyda get into SEO?

Aleyda is one of the biggest names in SEO and has been in the industry since 2007. Named European Search Personality of the Year in 2018, she’s dedicated to sharing her knowledge.

She has spoken at over 100 conferences, including BrightonSEO, MozCon and SMX.
In this Women in Tech SEO interview, Aleyda describes how she got into SEO ‘purely by coincidence!’. Before being an SEO, she worked in front-end web development. She learned SEO as a Web Manager at an online marketing agency, eventually becoming an SEO there.


“Aleyda is always someone whose profile I head to if I ever have a query about an SEO topic to see if she’s advised on it previously, she’s the font of all SEO knowledge! 

Her #SEOFOMO newsletter is invaluable for keeping up to date on SEO news and any algorithm updates rolling out. It’s great for staying informed when you have a busy week, without having to spend time trawling Twitter or the internet for industry news yourself.”

– Holly Breedon, SEO Account Manager at The SEO Works

Free Resources & Online Talks

Aleyda’s website contains a variety of free tools and resources for SEOs, including these:

Many of Aledya’s tools are recommended by Google, and you don’t have to pay a penny!


“Her blog has some really helpful guides and articles on SEO. She also has a number of free SEO tools on her website, including a hreflang generator tool which is a lifesaver!”

– Emily Capes, Team Leader at The SEO Works

Aleyda Solis on Sexism

As well as being an amazing SEO, it’s really validating to see someone as influential and respected as Aleyda speaking up on issues like sexism – as it can often be overlooked.

She has also supported other women in tech with weird and inappropriate interactions…


“Everything she does for our community is a hit and she is one of the most knowledgeable and kindest people I have ever had the pleasure to speak to.”

– Billie Hyde, Training Lead at The SEO Works

What is Women in Tech SEO?

Women in Tech SEO is a supportive online community for women in SEO and wider tech. Ideal for women working as agency, company and freelance SEOs, their values are:

  • To be kind
  • To be helpful
  • To be respectful
  • To be a safe and judgement-free community

They host regular virtual talks and meet-ups, plus a thriving Slack channel for discussion. If you join, you’re sure to find women from The SEO Works to support and swap tips with you.


“The Women in Tech SEO group is inspiring to me as it shows other women in the industry.”

– Melanie Lowe, SEO Account Executive at The SEO Works

Interested in joining a company filled with talented women in SEO? We’re hiring!