Digital PR

How to Write a Press Release for Digital PR

Press releases are vital in Digital PR. Whether they accompany a long-form blog post or are stand-alone, press releases make key findings easily digestible for journalists and convey information quickly. While traditionally, companies send press releases to announce business news, in Digital PR, press releases are part of a strategy to improve a brand’s awareness…

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The Benefits of Digital PR for Link Building and Beyond

Many digital marketers know how important high-quality links are for a website’s SEO — they tell Google that a site is authoritative, trustworthy and credible. Links are also an important factor Google uses to assess the quality of content. But how do we gain high-quality links? A range of link-building techniques have been developed over…

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