Google Ads

What are assisted conversions and why are they important?

PPC advertising has never been a standalone medium when it comes to generating leads and sales for an organisation. Pay-per-click campaigns use a “last click” conversion model, regardless of the medium – whether that be Facebook, Google, Bing, Linkedin or Twitter (to name a few). A last click model assigns 100% credit to the final…

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Charity PPC: How to apply for a Google Charity Grant

Are you a charity who wants to raise awareness? Or perhaps run a campaign to drive donations? It’s still a little known-fact amongst many not for profits and charities that grants are available to them, direct from Google. You could use this money to create an effective online campaign that meets your goals. Read on…

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Google Expanded Text Ads Go Live

More changes have arrived for Google as the search engine officially launches expanded text ads which allows for double headlines in ads. Responsive display ads have also rolled out after their announcement at the Google Performance Summit back in May this year. The new expanded text ads allow users to include two headlines with up…

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Google’s new Green “Ad” Label to go global

After undergoing testing to see if a colour change to the Google “Ad” label would make a difference to the user experience, Google have officially changed the ”Ad” label colour from yellow to green. Google users may have noticed the change of colour in recent months as Google looked to improve the look and feel…

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New Local Search Ads Coming to Adwords

At their performance summit earlier this week Google announced new ways for businesses to promote their brands to the increasing number of consumers using mobile devices to perform local searches. The change has been welcomed by owners of brick and mortar businesses wishing to take advantage of the integration of digital devices into our offline lives….

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