Feeling overwhelmed by the ever-changing world of PPC advertising? This blog is your one-stop shop for PPC insights, from crafting high-converting ads to maximizing your return on ad spend. We'll share industry secrets and data-driven strategies to help you get the most out of your PPC campaigns.
In today’s marketing climate, getting the biggest return possible from your investment is as important as ever. However, when it comes to PPC, it can be easy to squander money without realising. Making the most of your budget is particularly hard today given Google’s increasing pressure for advertisers to spend more across Google Ads. Simply…
Paid social advertising is an incredibly popular option for businesses to achieve both brand building and lead generation. However, with a lot of different channels that each have their own unique benefits, it can be difficult to decide what’s right for you! Before getting started, it’s important to weigh up the unique features and limitations…
Bidding on branded keywords can be a bit of a controversial topic in the world of PPC. Is it really beneficial for your business? Is it a waste of money? Here we will explain what branded keywords actually are, some scenarios where bidding on branded terms can provide positive or negative results, and whether utilising…
Another year, another edition of Google Marketing Live! At this year’s event, they announced a collection of ways to improve campaigns, deliver better experiences and understand what is actually driving performance. In this blog post, we take a look at all of these new features, what they are, and what they mean for you! AI-powered…
If you work in marketing, you will have definitely heard of ‘CPC’ or cost per click. It forms a central part of paid advertising, and analysing it is a crucial element of any PPC strategy. But lets start from the beginning… What does it actually mean? How do you calculate it? What are the different…
Imagine for a moment that you’re launching a new product. You’ve put in years of work and there’s a lot of excitement internally about the launch. You know people search Google for related products, so you create a search campaign targeting relevant terms. So far, so good! You work through Google’s wizard-driven steps. You add…
Whatever sector you are in, if you are offering products or services online then you should have a remarketing strategy running alongside your current search or shopping campaigns. Remarketing campaigns often make the difference between success and failure, especially when a user is in the consideration phase and may be stuck choosing between your business…
For years, savvy advertisers have controlled spend using sensible manual adjustments. Slowly, those manual adjustments are all going away! From bid management right down to ads creation, Google is slowly taking over the reins. In this blog, we take a look at how to safely navigate the move to Google Ads automation… Have you ever…
“What keywords should I add?” is perhaps the biggest question of all when creating a Google Ads Search campaign. Selecting the right keywords is the difference between a high performing account that drives leads or sales, or a low performing account that wastes money. Should you just guess? Should you follow Google’s recommendations? What do…
Here’s the situation. You’ve created a Google Ads campaign. You’ve created your first ad group, and now Google wants you to add your keywords… How you add your keywords is a critically important decision! Get this right, and your ads will run only to the people searching for your products or services. Get it wrong,…
Every website conversion or action on a site has a story behind it. And like any story worth its salt, each of these conversions has a beginning, a middle and an end. In the case of attribution modelling though, most of them have a beginning, about 5 middles, and then an end. A study from…
When setting up a new PPC account, deciding on your Google Ads account structure is a key decision. In many ways it can be relatively easy to get a campaign up and running, but if time hasn’t been spent planning and structuring the account, it can lead to big problems later down the line. Get…
The world of pay per click advertising is constantly diversifying. As new features are integrated and changes come around, the way advertisers can use the platform to market their products and services changes as well. Keeping up with these changes can be tricky, and often the best way forward is to employ a dedicated agency…
PPC advertising has never been a standalone medium when it comes to generating leads and sales for an organisation. Pay-per-click campaigns use a “last click” conversion model, regardless of the medium – whether that be Facebook, Google, Bing, Linkedin or Twitter (to name a few). A last click model assigns 100% credit to the final…
Are you a charity who wants to raise awareness? Or perhaps run a campaign to drive donations? It’s still a little known-fact amongst many not for profits and charities that grants are available to them, direct from Google. You could use this money to create an effective online campaign that meets your goals. Read on…
More changes have arrived for Google as the search engine officially launches expanded text ads which allows for double headlines in ads. Responsive display ads have also rolled out after their announcement at the Google Performance Summit back in May this year. The new expanded text ads allow users to include two headlines with up…
At their performance summit earlier this week Google announced new ways for businesses to promote their brands to the increasing number of consumers using mobile devices to perform local searches. The change has been welcomed by owners of brick and mortar businesses wishing to take advantage of the integration of digital devices into our offline lives….
