Your website is your brand and digital presence; it needs to be well presented, visually pleasing, focussed around the needs of the end user, and technically compliant.
Over and above that, it needs to be a well-oiled machine that helps drive new enquiries, sales and conversions, with the data to back it up.
Often the route of many digital marketing issues lie with the website design and build, and how the website has been set up to meet the goals of the company and end user. Once these goals are in place, it is important to track them and then improve on them, and this is where website conversion optimisation comes into play.
In the case where a website needs a complete overhaul our professional web development team can redesign and build a new, fully compliant website that will help you get more customers.
Conversion optimisation assessments
We will initially assess your website performance to look out for are:
- Has the site been set up technically correctly?
- Do the pages load fast?
- Is it optimised for mobile browsing?
- Are there relevant site maps in place?
- Is it easy to add content and update meta?
- Are tracking analytics in place?
- Has conversion tracking been set up?
- Are experiments in place to improve conversions?
Conversion optimisation programme
Conversion optimisation is a process of measuring how the traffic on your website is performing in terms of the strategic goals you have. Once these baseline KPIs are in place, a conversion optimisation programme will help you set up experiments to improve the conversion ratio and see your metrics improve, improving your business.