Google now shows results based on where your device is geographically, irrespective of what domain identifier you use when navigating to Google. For example, if you’re in Germany and you hit up google.co.uk, you’ll see localised results for Germany.
This is a big sea change for Google, as currently one-fifth of all search queries are location-specific and will have to work hard to deliver relevant local results to the user.
This begs the question, “what if I want to search for localised results from another country?” The answer is you have to change it in the settings. Tap the ‘settings’ button at the bottom of the search age, select ‘search settings’, and select the country from the region for search results.
You’ll see the location listed in the bottom left corner of the window. If you’re travelling to another country, Google search will dynamically change the region to show you search results for that market.
The update is now live for Google search on the mobile web, the Google app on iOS, as well as Search and Maps for the desktop and will also help you get the most from Google managed platforms, including YouTube, Blogger, Google Earth and Gmail.
Ben Foster is a digital practitioner with over 25 years of leadership experience in the technology and digital sector. He is passionate about customer engagement and using technology as an enabler to improve end user experiences.
Hi! I’m Ben, CEO of The SEO Works
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