SEO Agency in Edinburgh
What is SEO?
SEO is the practice of helping businesses to distinguish themselves from the competition in the search results. Search engines like Google are constantly changing the algorithms they use to rank certain websites and the type of search opportunities available to you. To get your business noticed and stand out from the thousands of competitors trying to do the same, your website needs to be as strong and optimised as possible.
The SEO Works have been providing Edinburgh SEO services for over a decade, helping Edinburgh businesses to improve their visibility in organic search. We boast in-depth knowledge of what really works, what used to work but now doesn’t, and what needs doing to future-proof your business’s visibility.
Why do you need Edinburgh SEO Services?
Particularly in prominent cities like Edinburgh where competition is heightened, local businesses in the area must prioritise their online presence if they are to compete and bring in website traffic.
The best way to do this is to invest in professional SEO services and work with an SEO agency that has decades of experience in a wide range of industries and sectors, who knows what works and ultimately, what will generate you a high ROI.
- SEO is a long-term marketing strategy that secures long-lasting and secure rankings over time, which is why businesses should invest sooner and not leave it as an afterthought.
- Everyone uses Google search to find what they are looking for; SEO is about making sure your Edinburgh business is ranking at the top of the search results for your main intent-to-buy keywords to generate valuable conversions.
- SEO can put you in front of your audience at all stages of their buying journey, from the initial queries they may have through to the point where they are ready to buy a solution.
Why should you choose to work with an Edinburgh SEO Company?
Collaborating with a prominent provider that specialises in SEO offers the advantage of harnessing the collective expertise of an accomplished team of professionals, rather than the skills and knowledge of an individual. This means the breadth of expertise and knowledge is much greater.
With years of experience and extensive knowledge, our team implements strategies that go beyond the capabilities of an individual working in-house. We are deeply passionate about SEO and dedicated to achieving exceptional outcomes that result in a return on investment for our clients, which is evident if you look at the quality of our work.
What do our Edinburgh SEO services include?
Before investing in an SEO company, it’s important to know exactly what this involves. No two sites are the same, which is why we tailor our Edinburgh SEO services to your company, meaning the strategies we use are always bespoke to your business’ needs.
Account set up
Our team never rushes the initial stages of an SEO campaign – we take the time to get to know your business including your unique objectives and set expectations, ensuring you have everything you and we need to monitor the progress of your campaign.
We don’t begin any work on your site until we have carried out thorough audits, in order to prioritise and use our time in the best way possible to generate results. Your set up phase also involves thorough industry and keyword research so we can work with you to choose the best and most fruitful keywords to target and track across your site.
Our team is highly trained in all aspects of SEO, including technical, content and off-page link building strategies, so your account lead is able to provide support and recommendations in each and every area of your website’s visibility.
In addition to our initial technical audits, we also conduct regular reviews of technical aspects of your site to ensure your site is optimised for Google to crawl and index effectively, including structured data, internal linking, site speed and much more. Without your technical SEO being sound, the foundations of your website’s visibility will be set up to fail, which is why technical SEO is a top priority when clients first come on board.
It’s all well and good having a website that Google can easily crawl, but there also needs to be plenty of high-quality, unique and genuinely valuable content on your site if you are to rank. Our team is jam-packed with people passionate about all things content marketing, to help you offer value to your target audience and convert them into paying customers. We can help you by planning, researching and writing content to ensure it’s optimised to rank.
Local Edinburgh SEO
If you’re a business local to Edinburgh that offers services within the area, you will need a local SEO strategy in place to ensure you gain visibility in the right places and not just nationally. We work with tons of local businesses and have helped them to grow their presence using local Edinburgh SEO campaigns. This helps them become the leading business in their industry and local areas, using targeted tactics like Google My Business optimisation and local link building strategies.
Links act as a vote of confidence from another website to your business and are another core aspect of every successful SEO strategy. We use a variety of natural link building techniques to help secure high-quality and authoritative links to your website to grow the trust in your business and, in turn, your visibility. We use a combination of tactical link building, competitor link analysis, and, where required, larger-scale digital PR campaigns to help your website’s link profile grow over time.
Advanced Monthly reporting
Each month, you will receive an in-depth review of the progress of your rankings and updates on the work being carried out, so you can see the impact that working with our Edinburgh SEO agency has over time. The objectives agreed upon at the start of your campaign will be looked at, so you can see the ROI of your SEO campaign in complete transparency. You’ll also have access to regular support from your own account lead, who is there to answer any questions and keep you informed about your strategy.
A Collaborative Effort
When we work on SEO with any Edinburgh business, we like to work in a collaborative manner. After all, you are going to know more about the ins and outs of your business better than anyone else. We use your knowledge of your business and industry expertise, to inform our SEO strategies, and create a truly bespoke and effective plan to best optimise your website.
When you first start working with us, you’ll be assigned an SEO Account Manager who will be your main point of contact, and will act as your own SEO consultant.
This allows them to become acquainted with you and your business, seeking feedback and knowledge to craft exceptional content. Your opinions and knowledge are invaluable to our SEO process, and we will make an effort to incorporate any suggestions you provide, when possible.
Why work with our Edinburgh SEO agency?
We have worked with a range of Edinburgh businesses to help position them at the top of Google and in front of the right audience for generating conversions. Our wide variety of successful case studies speak for themselves, including clients in the B2B sector, healthcare, education, e-commerce and more.
Here’s why our clients love working with us
As an SEO agency, we pride ourselves on our passion for SEO, expertise, and ability to make sure our clients are satisfied with the work we do for them. Here are just a few of the reasons why our clients love working with us:
- A leading agency with a range of industry awards and accreditations
- One of the top Google Partner agencies in Europe
- Over a decade of experience in all aspects of SEO
- A large team of passionate and specialised practitioners
- Strong methodology in place that helps generate a high ROI
- Complete transparency at all stages of your campaign
More Than Just an Edinburgh SEO Agency
While our expertise in SEO is undoubtedly a source of pride for us, it alone doesn’t define us as one of the top digital marketing agencies in the UK.
In addition to our exceptional SEO services, we also provide a comprehensive range of Digital PR, PPC, and Web Development solutions. By offering this complete package, we enable you to target your desired audience from multiple perspectives, resulting in significant enhancements to your company’s conversion rates.
Looking to Boost Your Edinburgh SEO?
Are you a business in Edinburgh searching for a powerful advantage that will elevate you above your local rivals, enhance your website’s rankings, and attract more visitors who will ultimately convert into customers? If this sounds like you, don’t hesitate to contact us today and discover the ways in which we can assist you.
Frequently Asked Questions
Have a couple of questions? Take a look at the frequently asked questions other people have asked about Edinburgh SEO, or get in touch with us, and we’ll see how we can help.
How long does SEO take to work in Edinburgh?
Typically, SEO is a strategy that requires patience and a long-term investment. If an agency promises quick improvements in your SERP rankings, it’s important to exercise caution. While short-term victories may be possible, there could be potential long-term consequences. If achieving the top position on Google were easy, everyone would be doing it, right?
The outcomes of SEO are influenced by various factors, including industry competitiveness, website age and authority, and niche recognition. For optimal SEO results, consistent long-term efforts have proven to be effective, and it’s a principle we firmly believe in at The SEO Works.
How do you choose the right Edinburgh SEO agency?
Selecting an agency may seem overwhelming, but there are several key factors to consider. Firstly, prioritise finding an agency with a proven track record of delivering SEO results for businesses similar to yours in Edinburgh. Assess their portfolio, case studies, and client testimonials to gauge their expertise. Additionally, examine their online reviews and presence to determine if they practise what they preach.
Secondly, seek a provider that adopts a data-driven approach to marketing, utilising analytics to measure and optimise performance. It’s crucial to partner with a provider that implements campaigns supported by data rather than relying solely on intuition.
Lastly, evaluate their communication and collaboration skills to ensure a productive working relationship. Request references, as a reputable agency will readily provide them, demonstrating their commitment to client satisfaction.