SEO Agency in Edinburgh
What is SEO?
SEO is the practice of helping businesses to distinguish themselves from the competition in the search results. Search engines like Google are constantly changing the algorithms they use to rank certain websites and the type of search opportunities available to you. To get your business noticed and stand out from the thousands of competitors trying to do the same, your website needs to be as strong and optimised as possible.
The SEO Works have been helping businesses to improve their visibility in search for decades, with a deep knowledge of what really works, what used to work but now doesn’t, and what needs doing to future-proof your business’s visibility too.
Why do Edinburgh businesses need SEO?
Particularly in prominent cities like Edinburgh where competition is heightened, local businesses in the area must prioritise their online presence if they are to compete and bring in website traffic.
The best way to do this is to invest in professional SEO services and work with an agency that has decades of experience in a wide range of industries and sectors, who knows what works and ultimately what will generate you a high ROI.
- SEO is a long term marketing strategy that secures long-lasting and secure rankings over time, which is why businesses should invest sooner and not leave it as an afterthought.
- Everyone uses Google search to find what they are looking for; SEO is about making sure your Edinburgh business is ranking at the top of the search results for your main intent-to-buy keywords to generate valuable conversions.
- SEO can put you in front of your audience at all stages of their buying journey, from the initial queries they may have through to the point where they are ready to buy a solution.
What do our Edinburgh SEO services include?
Before investing in an SEO company, it’s important to know exactly what this involves.
Account set up
Our team never rushes the initial stages of an SEO campaign – we take the time to get to know your business including your unique objectives and set expectations, ensuring you have everything you and we need to monitor the progress of your campaign.
We don’t begin any work on your site until we have carried out thorough audits, in order to prioritise and use our time in the best way possible to generate results. Your set up phase also involves thorough industry and keyword research so we can work with you to choose the best and most fruitful keywords to target and track across your site.
Our team is highly trained in all aspects of SEO, including technical, content and off-page link building strategies, so your account lead is able to provide support and recommendations in each and every area of your website’s visibility.
In addition to our initial technical audits, we also conduct regular reviews of technical aspects to ensure your site is optimised for Google to crawl and index effectively, including structured data, internal linking, site speed and much more. Without your technical SEO being sound, the foundations of your website’s visibility will be set up to fail, which is why technical SEO is a top priority when clients first come on board.
It’s all well and good having a website that Google can easily crawl, but there also needs to be plenty of high-quality, unique and genuinely valuable content on your site if you are to rank. Our team is jam-packed with people passionate about all things content marketing, to help you offer value to your target audience and convert them into paying customers. We can help you by planning, researching and writing content to ensure it’s optimised to rank.
If you’re a business local to Edinburgh that offers services within the area, you will need a local SEO strategy in place to ensure you gain visibility in the right places and not just nationally. We work with tons of local businesses and have helped them to grow their presence and become the leading business in their industry and local areas, using targeted tactics like Google My Business optimisation and local link building strategies.
Links act as a vote of confidence from another website to your business and are another core aspect of every successful SEO strategy. We use a variety of natural link building techniques to help secure high-quality and authoritative links to your website to grow the trust in your business and in turn your visibility. We use a combination of tactical link building, competitor link analysis, and, where required, larger-scale digital PR campaigns to help your website’s link profile grow over time.
Each month, you will receive an in-depth review of the progress of your rankings and updates on the work being carried out so you can see the impact that working with our Edinburgh SEO agency has over time. The objectives agreed upon at the start of your campaign will be looked at so you can see the ROI of your SEO campaign in complete transparency. You’ll also have access to regular support from your own account lead who is there to answer any questions and keep you informed about your strategy.
Why work with our Edinburgh SEO agency?
We have worked with a range of Edinburgh businesses to help position them at the top of Google and in front of the right audience for generating conversions. Our wide variety of successful case studies speak for themselves, including clients in the B2B sector, healthcare, education, e-commerce and more.
Here’s why our clients love working with us:
- A leading agency with a range of industry awards and accreditations
- One of the top Google Partner agencies in Europe
- Over a decade of experience in all aspects of SEO
- A large team of passionate and specialised practitioners
- Strong methodology in place that helps generate a high ROI
- Complete transparency at all stages of your campaign
For more information about our services, whether it’s SEO or one of our other services PPC, web design or web development, we’re always happy to answer any queries and provide insight into how we work and what we can do to elevate your business’ visibility online. Contact us today to speak to a member of the team.