Tech-focused SEO
Using technical SEO to make a website Google-friendly and gain rankings in a saturated market.
SEO Consultant
The SEO Works are rated among the top SEO Consultants worldwide by Clutch, an independent business rating platform, and are one of the leading companies across the UK offering consultancy services.
We provide ROI-focused SEO consultancy, advice and services to leading brands and prospering SMEs across the UK.
If your website isn’t on the first page of search engine results pages, it is likely that many potential customers will not be aware of you. Working with an SEO expert who has the specialist knowledge to provide and optimise your site will help you to gain increased visibility in search.
Reach More Targeted Customers With SEO Consultancy
SEO consultancy is a key way to boost the amount of valuable traffic hitting your website, in turn increasing brand awareness, leads, and ultimately sales.
SEO consultant services allow you to work with our team, benefit from the range and depth of our expertise and become equipped with the knowledge to continue to improve and maintain your visibility. You can read our Clutch reviews to find out more about the quality of our consultancy services and our strong market presence.
SPEAK TO THE TEAM FREE SEO AUDIT
Why choose The SEO Works as your SEO Consultants?
The SEO Works are rated as a top provider of SEO consultancy services in the UK by Clutch, and continue to be one of the leading companies due to the sheer quality of our services.
On the Clutch platform we are the sixth-best SEO consultants in the world and the top professional SEO consultant in the UK.
We don’t make empty promises or false claims and are known for our ability to deliver and exceed the expectations of our clients. We know that investing in professional services and working with an SEO consultant isn’t a decision taken lightly, it requires a budget, and all the work and support provided by our team aims to provide you with an ROI on that budget.
Experienced SEO Specialists
Many freelance SEO Consultants you come across may have been working for one, two, or maybe three years in the industry. The SEO Works have been practising SEO for over 15 years now. Collectively, we have over 500 years of SEO experience between us! Over this time, we’ve built and adapted our unique methodology that we know gets results for clients and is agile and constantly evolving alongside the ongoing changes in the SEO industry.
If you lack the time and technical expertise to improve your site’s search engine ranking alone, working with an experienced, reliable Search Engine consultant is an effective option. SEO consultancy can also be more cost-effective than hiring an in-house employee full time and also brings the benefit of being able to pull on multiple technical and creative skill sets which are required to make an SEO campaign gain traction.
SEO consulting delivered by people who care
SEO should be a core part of your marketing strategy. It’s a powerful tool that has a lot of potential to positively impact your business. Our SEO consultants are not only experts in what they do but also love the process. We like to think this passion and care is obvious in the work we do and the results we produce. Our SEO consultancy team is always willing to go the extra mile to make sure that you not only achieve results you’re happy with but will make sure that you’re always informed about any and all work being done.
SEO consultants who target real users, not just algorithms
Our search engine consulting team conducts detailed research to find the best keywords for you and combine that with real-user search intent. This strategy means you’ll start ranking for terms people actually use and you can start seeing a positive impact on your site’s traffic and conversions.
SEO consulting that drives real results
It’s easy to get caught up in the numbers when SEO has started to increase traffic to your site. And some other SEO consultants would be happy to call it a day at that and charge you. But increased traffic means nothing if your new users aren’t converting. The aim of our SEO consulting services is to generate an increased volume of high-quality leads that are more likely to convert. Whether that’s through using high-quality and relevant keywords, or by making suggestions and changes to your pages, so they are optimised for conversions.
We believe that SEO is a collaborative process
No one knows your business better than you do. That’s why our SEO consulting services follow a collaborative process with you. We believe in open communication, where your ideas and industry knowledge, combined with our expertise in SEO will generate the best long-term effects that last. Our ideal goal is to make our SEO consultants feel like an extension of your team so that you feel comfortable and so that we can produce the highest-quality work we can.
Get to know your SEO consultant
If you decide to jump on board with our SEO consulting services, you’ll be assigned an SEO Specialist who will communicate with you and actually do the work discussed. We do this because it cuts out the middleman, letting us be agile when it comes to communication and performing tasks. But above all, it allows our SEO consultant to get to know you and your business, meaning we’ll be able to tailor our strategies and actions based on what is best for you.
SEO consultancy from one of the UK’s leading SEO agencies
We’ve won a wide array of industry awards for the work we have delivered for our clients in a range of different niches and with various budgets. We’ve generated significant revenue for businesses in all industries. To name a few, we have worked with clients in healthcare and pharmaceuticals, sport, e-commerce, travel and leisure, education, manufacturing, B2B, and professional services.
Our SEO consultancy services include
Technical SEO
- Initial large-scale technical SEO auditing
- Technical SEO health checks and regular crawls
- Migration planning and support
- Technical and site speed recommendations
Content strategy
- Initial large-scale content auditing
- Keyword and search intent research
- Website hierarchy analysis and information architecture optimisation
- Competitor keyword analysis
- Existing content optimisation and recommendations
- New content planning and creation
- Digital marketing consultancy
Digital PR and link-building strategy
- Competitor backlink analysis
- Backlink opportunity finding
- Backlink acquisition strategies including digital PR campaigns
- Link disavow review
Conversion rate optimisation
- User experience optimisation including navigation recommendations
- User journey analysis and optimisation
Local SEO
- Google My Business listing optimisation and maintenance
- Citation building
- Local PR campaigns
SEO clients we work with
Why Do You Need An SEO Consultant?
What is an SEO Consultant?
An SEO Consultant is someone who is specialised in Search Engine Optimisation and can help clients develop and deliver an SEO strategy.
‘SEO’ (search engine optimisation) is the practice of optimising a website to rank in search engines for target search phrases that are linked to your product or service. A ‘consultant’ is an individual who is an expert in their field and provides knowledge and advice in a professional setting as a service.
The SEO Works’ SEO consultants are all highly skilled in SEO, as well as being able to communicate with you in a professional manner that allows you to understand the concepts and strategies involved.
We don’t hide any part of our SEO strategies and believe in being completely transparent with all our consultancy clients so you are aware of the search marketing tactics we use, at which stage we use them and why we use them.
Increase Organic Traffic
An SEO consultant focuses on optimising your website to rank higher for search terms that are relevant and valuable to your business’s offering. This means more visibility, more visitors, and more opportunities to engage potential customers. Not only do we increase the volume of traffic generated to your website, but most importantly increase the volume of highly qualified leads that are likely to convert.
We work with your business’ goals to drive the targeted traffic that aligns with your offerings and audience expectations. Whether you’re looking to improve your local SEO, or your international SEO, we tailor strategies to match your market, industry, and geographic needs, ensuring your business connects with the right audience at the right time.
Beat Your Competitors
We analyse your competitor’s strategies, and identify gaps in their approach, to help position your business as a leader in your industry. We use advanced techniques such as technical SEO, keyword research, and backlink strategies to rank above your direct competitors and ensure you are able to compete in the constantly evolving search engine landscape. With a focus on both on-page and off-page optimisation, we position your brand as an authority in your industry, helping you gain a decisive competitive edge.
Boost Conversions
It’s great to improve your website’s online visibility and drive more users to your landing pages, but turning visitors into paying customers is the ultimate goal. Our SEO consultants also help create content that resonates with your audience’s needs and guides them through the buying journey. By leveraging data-driven insights, we ensure your website not only attracts visitors, but turns them into loyal customers.
Long-Term ROI Focused Results
As SEO consultants, we want to make sure your business is getting the best ROI to give marketing efforts sustainable organic growth results. We generate a strong ROI by bringing in traffic at the right stages of your buyers’ journey who are ready to make a purchase or convert. We execute SEO strategies that are designed for sustainable growth, ensuring your rankings, visibility, and revenue growth continue long after implementation.
SEO Consultant case studies
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What process do our SEO consultants follow?
The SEO Works’ consultants all follow a methodological approach that we have crafted and refined over the years. Our strategies are all future-proofed and adapted to Google’s ongoing algorithm updates to ensure you benefit from up-to-date advice that protects your website from being penalised.
Our process includes:
Extensive SEO Audits
The first part of our SEO consulting process involves conducting an extensive audit of your website from a content and technical standpoint, and also analysing the competitor landscape. This detailed evaluation provides a clear roadmap for the improvements needed to boost your website’s search engine visibility and overall performance. This process allows your consultant to prioritise the tasks which will bring the most impactful and quickest results, meaning you’re getting the most for your investment.
Keyword Research
Keyword research is essential for any successful SEO strategy. Our consultants use industry-leading tools such as Ahrefs, SEMrush, Google Ads, and more. This helps them understand the terms and phrases your target audience uses when searching for products or services in your industry. By analysing search volume, results pages, and user intent, they will identify high-value keywords that can drive relevant traffic to your website.
Bespoke Strategy
Your SEO consultant will gather all of the data from our extensive audits and keyword research to create and implement your bespoke SEO strategy. This is 2 way: we embrace a collaborative process with our clients to make sure your SEO campaign aligns with your business objectives, delivering measurable and impactful results.
Monitoring and Reporting
Once our strategy is in place, and we begin executing the planned optimisation, we provide you with regular and transparent reporting. This highlights the aspects of your campaign that are performing well, and what we can improve going forward. We track your site’s performance, analysing key metrics such as rankings, traffic, and conversions.
Not only do we deliver comprehensive monthly reports to update you on our progress, but your dedicated SEO consultant will proactively share any key insights or results as they happen.
Hear from our SEO consultancy clients
Read our latest SEO Consultant reviews
If you are still unsure, read some of our latest SEO Consultant reviews below. These are conducted and independently verified by Clutch, so clients can be completely honest. You can read another 5-star review here.
Request your free SEO audit today
Investing in a professional SEO consultant is a decision that requires careful research and consideration to ensure you find the right partner for your business needs and KPIs.
Before you have to make a decision about whether you would like to work with our team of consultants, we offer a completely free, initial SEO audit of your website, including market and keyword research to determine some of the keyword opportunities available to you, and competitor analysis to identify your current market share.
Once we’ve carried out this analysis, we’ll provide you with a thorough, bespoke proposal outlining how our team can help to grow your business in search. We can be hands-on and help you deliver that strategy, or simply advise in a consultancy role. From there, it’s completely up to your business whether you would like to choose The SEO Works as your SEO consultant.
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SEO Consultant FAQs
Why hire an SEO Consultant?
If you are a marketing manager or business owner it is likely that you will be spinning multiple plates, with many demands on you from the business. SEO is a specialist practice that requires in-depth knowledge of both creative and technical disciplines.
An SEO Consultant will offer the dedicated time that is needed to focus on SEO tasks and make sure you stand the best chance of getting results. SEO is a fast-changing industry, and an SEO Consultant will be up to date on the latest thinking from Google. By hiring an SEO Consultant, you’ll be able to work to your strengths and focus your time on the other priority areas of your company.
What does an SEO Consultant do?
An SEO Consultant can do many things, from one-off pieces of work that advise you as the client on how to conduct SEO, or provide additional data and insights to inform or develop a strategy. They can offer training to help develop your internal staff. An SEO Consultant can also work alongside you for an ongoing SEO campaign to help deliver results for your brand.
How much does an SEO Consultant cost?
An SEO Consultant can cost a variety of rates – anywhere from £50 per hour to £500 per hour depending on their experience, their past results, and how they value their work.
It is important to consider that hiring a cheap SEO Consultant is very different to hiring an SEO Consultant that will be able to deliver a return on investment over time. Cheap SEO can be low quality and more damaging in the long run – using a ‘box ticking’ approach without applying any context or customisation of approach to your site. Before you hire, ask for references and case studies that show an understanding of your sector and talk about what you may expect to see after working together.
Do you offer SEO consultancy nationwide?
Yes, The SEO Works SEO consultants work with businesses all across the UK to help them to grow their brand in the search results. Although our head office is in Sheffield, we are also leading providers of SEO services in all other major cities in the UK including London, Manchester, Leeds, Birmingham, Edinburgh, Glasgow and Bristol.
How long should you work with an SEO consultant?
SEO is a long-term investment meaning you will need to be prepared to dedicate time or budget to an SEO campaign for a minimum of six months before you can expect to see results and an ROI. We always recommend that our clients use 12-month timeframes to ensure their SEO efforts have time to gain traction and make a real difference to the bottom line.
If an SEO consultant claims to guarantee results in a certain amount of time, you should be cautious. This is due to the fact that the longevity required for an SEO campaign to generate an ROI will be down to a variety of factors including the age of your site and how established your brand is, how competitive your industry is and the strength of the online presence of your direct competitors.
Who is the best SEO Consultant in the UK?
There are many SEO Consultants in the UK and many more overseas that you can hire from freelancer sites. As such, you might find that the market is confusing, with many people telling you different things and offering different rates. The best advice is to do your research – our suggested list of questions to ask an SEO Consultant (below) is a great starting point. Look at the online reviews of the SEO Consultant across multiple platforms. And check sites such as Clutch, which offer independently-verified reviews from their clients. Finally, select the SEO Consultant that you feel is the best fit for your business and within your budget.
Why is using an SEO consultant agency better than hiring a “one-man band” SEO consultant?
SEO agencies can easily scale their resources to meet your evolving needs, whether it’s a small project or a large-scale campaign. A one-man band might struggle to handle increased workload or complex projects. Also, if a one-man band consultant becomes unavailable due to illness or other reasons, it can disrupt your SEO efforts.
Agencies typically have a team of specialists covering various aspects of SEO, such as technical SEO, content creation, link building, and social media. This means an SEO consultant agency can offer a more comprehensive and scalable solution, especially for larger or more complex SEO projects.
Questions to ask an SEO Consultant
If you are thinking of hiring an SEO Consultant, consider asking the following questions:
- What type of clients do you work with?
- Can you share information on some of your past clients and their results?
- As an SEO Consultant, how will you improve my search engine rankings?
- How long have you been practising SEO?
- Are you up to date with the latest algorithm changes?
- Do you have experience in improving local search results?
- How do you follow Google’s best practices?
- Are you an SEO Specialist – do you specialise in that one channel rather than a generalist working across others?
- Will you share with me the changes you plan to make to my site?
- How do you plan and prioritise work?
- How do you measure the success of your SEO campaigns?
- Which SEO tools do you use?
- How will we communicate and how often?
- How often will you report on your work, and what will it look like?
- How will your work tie into our other marketing efforts?
- Why should we hire you over other SEO Consultants?
We’re more than happy to answer all of the above. If you need a trusted SEO Consultant to help you grow online, get in touch today.