The number one SEO Consultant in the UK

Rated and independently verified by global B2B review platform

SEO Consultant

The SEO Works are rated among the top SEO Consultants worldwide by Clutch, an independent business rating platform, and are one of the leading companies across the UK offering consultancy services. 

We provide ROI-focused SEO consultancy, advice and services to leading brands and prospering SMEs across the UK.


If your website isn’t on the first page of search engine results pages it is likely that many potential customers will not be aware of you. Working with an SEO expert who has the specialist knowledge to provide and optimise your site will help you to gain increased visibility in search. 

SEO consultancy is a key way to boost the amount of valuable traffic hitting your website, in turn increasing brand awareness, leads, and ultimately sales. 

SEO consultant services allow you to work with our team, benefit from the range and depth of our expertise and become equipped with the knowledge to continue to improve and maintain your visibility. You can read our Clutch reviews to find out more about the quality of our consultancy services and our strong market presence.

Why choose The SEO Works as your SEO Consultants?

The SEO Works are rated as a top provider of SEO consultancy services in the UK by Clutch, and continue to be one of the leading companies due to the sheer quality of our services.

screenshot of The SEO Works number one for SEO consultant on Clutch

As of 2023, we are the sixth-best SEO consultants in the world and the top professional SEO consultant in the UK.

We don’t make empty promises or false claims and are known for our ability to deliver and exceed the expectations of our clients. We know that investing in professional services and working with an SEO consultant isn’t a decision taken lightly, it requires a budget, and all the work and support provided by our team aims to provide you with an ROI on that budget. 

Experienced SEO Specialists

Many freelance SEO Consultants you come across may have been working for one, two, or maybe three years in the industry. The SEO Works have been practising SEO for over 15 years now. Collectively, we have over 500 years of SEO experience between us! Over this time, we’ve built and adapted our unique methodology that we know gets results for clients and is agile and constantly evolving alongside the ongoing changes in the SEO industry. 

If you lack the time and technical expertise to improve your site’s search engine ranking alone, working with an experienced, reliable  Search Engine consultant is an effective option. SEO consultancy can also be more cost-effective than hiring an in-house employee full time and also brings the benefit of being able to pull on multiple technical and creative skill sets which are required to make an SEO campaign gain traction.

SEO consulting delivered by people who care

SEO should be a core part of your marketing strategy. It’s a powerful tool that has a lot of potential to positively impact your business. Our SEO consultants are not only experts in what they do but also love the process. We like to think this passion and care is obvious in the work we do and the results we produce. Our SEO consultancy team is always willing to go the extra mile to make sure that you not only achieve results you’re happy with but will make sure that you’re always informed about any and all work being done.

SEO consultants who target real users, not just algorithms

Our search engine consulting team conducts detailed research to find the best keywords for you and combine that with real-user search intent. This strategy means you’ll start ranking for terms people actually use and you can start seeing a positive impact on your site’s traffic and conversions.

SEO consulting that drives real results

It’s easy to get caught up in the numbers when SEO has started to increase traffic to your site. And some other SEO consultants would be happy to call it a day at that and charge you. But increased traffic means nothing if your new users aren’t converting. The aim of our SEO consulting services is to generate an increased volume of high-quality leads that are more likely to convert. Whether that’s through using high-quality and relevant keywords, or by making suggestions and changes to your pages, so they are optimised for conversions. 

We believe that SEO is a collaborative process

No one knows your business better than you do. That’s why our SEO consulting services follow a collaborative process with you. We believe in open communication, where your ideas and industry knowledge, combined with our expertise in SEO will generate the best long-term effects that last. Our ideal goal is to make our SEO consultants feel like an extension of your team so that you feel comfortable and so that we can produce the highest-quality work we can.

Get to know your SEO consultant

If you decide to jump on board with our SEO consulting services, you’ll be assigned an SEO Specialist who will communicate with you and actually do the work discussed. We do this because it cuts out the middleman, letting us be agile when it comes to communication and performing tasks. But above all, it allows our SEO consultant to get to know you and your business, meaning we’ll be able to tailor our strategies and actions based on what is best for you.

SEO consultancy from one of the UK’s leading SEO agencies

We’ve won a wide array of industry awards for the work we have delivered for our clients in a range of different niches and with various budgets. We’ve generated significant revenue for businesses in all industries. To name a few, we have worked with clients in healthcare and pharmaceuticals, sport, e-commerce, travel and leisure, education, manufacturing, B2B, and professional services


Our SEO consultancy services include

Technical SEO

  • Initial large-scale technical SEO auditing
  • Technical SEO health checks and regular crawls
  • Migration planning and support
  • Technical and site speed recommendations

Content strategy

  • Initial large-scale content auditing
  • Keyword and search intent research
  • Website hierarchy analysis and information architecture optimisation
  • Competitor keyword analysis
  • Existing content optimisation and recommendations
  • New content planning and creation

Digital PR and link-building strategy

  • Competitor backlink analysis 
  • Backlink opportunity finding
  • Backlink acquisition strategies including digital PR campaigns
  • Link disavow review

Conversion rate optimisation

  • User experience optimisation including navigation recommendations
  • User journey analysis and optimisation

Local SEO

  • Google My Business listing optimisation and maintenance
  • Citation building
  • Local PR campaigns

SEO clients we work with

What is an SEO Consultant?

An SEO Consultant is someone who is specialised in Search Engine Optimisation and can help clients develop and deliver an SEO strategy. 

‘SEO’ (search engine optimisation) is the practice of optimising a website to rank in search engines for target search phrases that are linked to your product or service. A ‘consultant’ is an individual who is an expert in their field and provides knowledge and advice in a professional setting as a service.

The SEO Works’ SEO consultants are all highly skilled in SEO, as well as being able to communicate with you in a professional manner that allows you to understand the concepts and strategies involved. 

We don’t hide any part of our SEO strategies and believe in being completely transparent with all our consultancy clients so you are aware of the search marketing tactics we use, at which stage we use them and why we use them. 

What process do our SEO consultants follow?

The SEO Works’ consultants all follow a methodological approach that we have crafted and refined over the years. Our strategies are all future-proofed and adapted to Google’s ongoing algorithm updates to ensure you benefit from up-to-date advice that protects your website from being penalised. 

Our process includes:

  • Website auditing assessing the key areas of SEO including technical health, content quality, backlink profile and existing visibility. 
  • Long-term, highly targeted and ROI-focused SEO strategy based on the issues and opportunities identified in our auditing process and thorough keyword research. 
  • Clear, transparent timeframes on when we will be focusing on certain aspects of your strategy.
  • Regular strategic reporting on the key indicators of SEO success including organic traffic, rankings and visibility, and the conversions generated so you know how the consultancy is performing against your business’s KPIs.

Why do you need an SEO Consultant?

Working with an SEO consultant brings a wide range of benefits for businesses of all sizes and in all industries and niches. It allows you to optimise your online presence, while also educating and upskilling your team on all the core aspects of a successful SEO strategy. SEO consultants will work with you, not just for you, to help you understand why certain elements of an SEO campaign are required and how to go about implementing them.

Working with an SEO consultant allows you to:

  • Secure top rankings for search terms that are relevant and valuable to your business’s offering. 
  • Increase the volume of traffic generated to your website, but most importantly increase the volume of highly qualified leads that are likely to convert.
  • Secure long-term visibility in the search results for a range of terms to improve brand awareness. 
  • Rank above your direct competitors and ensure you are able to compete in the search engine landscape. 
  • Generate a strong ROI by bringing in traffic at the right stages of your buyers’ journey that are ready to make a purchase or convert. 

Hear from our SEO consultancy clients

Read our latest SEO Consultant reviews

If you are still unsure, read some of our latest SEO Consultant reviews below. These are conducted and independently verified by Clutch, so clients can be completely honest. You can read another 5-star review here.

SEO Consultant case studies 

Request your free SEO audit today

Investing in a professional SEO consultant is a decision that requires careful research and consideration to ensure you find the right partner for your business needs and KPIs. 

Before you have to make a decision about whether you would like to work with our team of consultants, we offer a completely free, initial SEO audit of your website, including market and keyword research to determine some of the keyword opportunities available to you, and competitor analysis to identify your current market share. 

Once we’ve carried out this analysis, we’ll provide you with a thorough, bespoke proposal outlining how our team can help to grow your business in search. We can be hands-on and help you deliver that strategy, or simply advise in a consultancy role. From there, it’s completely up to your business whether you would like to choose The SEO Works as your SEO consultant.


Get in touch today

If you need a trusted SEO Consultant, speak to us today. We’re a safe pair of hands for your needs.

Contact Us


Why hire an SEO Consultant?

If you are a marketing manager or business owner it is likely that you will be spinning multiple plates, with many demands on you from the business. SEO is a specialist practice that requires in-depth knowledge of both creative and technical disciplines.

An SEO Consultant will offer the dedicated time that is needed to focus on SEO tasks and make sure you stand the best chance of getting results. SEO is a fast-changing industry, and an SEO Consultant will be up to date on the latest thinking from Google. By hiring an SEO Consultant, you’ll be able to work to your strengths and focus your time on the other priority areas of your company.

What does an SEO Consultant do?

An SEO Consultant can do many things, from one-off pieces of work that advise you as the client on how to conduct SEO, or provide additional data and insights to inform or develop a strategy. They can offer training to help develop your internal staff. An SEO Consultant can also work alongside you for an ongoing SEO campaign to help deliver results for your brand.

How much does an SEO Consultant cost?

An SEO Consultant can cost a variety of rates – anywhere from £50 per hour to £500 per hour depending on their experience, their past results, and how they value their work.

It is important to consider that hiring a cheap SEO Consultant is very different to hiring an SEO Consultant that will be able to deliver a return on investment over time. Cheap SEO can be low quality and more damaging in the long run – using a ‘box ticking’ approach without applying any context or customisation of approach to your site. Before you hire, ask for references and case studies that show an understanding of your sector and talk about what you may expect to see after working together.

Do you offer SEO consultancy nationwide?

Yes, The SEO Works SEO consultants work with businesses all across the UK to help them to grow their brand in the search results. Although our head office is in Sheffield, we are also leading providers of SEO services in all other major cities in the UK including London, Manchester, Leeds, Birmingham, Edinburgh, Glasgow and Bristol

How long should you work with an SEO consultant?

SEO is a long-term investment meaning you will need to be prepared to dedicate time or budget to an SEO campaign for a minimum of six months before you can expect to see results and an ROI. We always recommend that our clients use 12-month timeframes to ensure their SEO efforts have time to gain traction and make a real difference to the bottom line.

If an SEO consultant claims to guarantee results in a certain amount of time, you should be cautious. This is due to the fact that the longevity required for an SEO campaign to generate an ROI will be down to a variety of factors including the age of your site and how established your brand is, how competitive your industry is and the strength of the online presence of your direct competitors. 

Who is the best SEO Consultant in the UK?

There are many SEO Consultants in the UK and many more overseas that you can hire from freelancer sites. As such, you might find that the market is confusing, with many people telling you different things and offering different rates. The best advice is to do your research – our suggested list of questions to ask an SEO Consultant (below) is a great starting point. Look at the online reviews of the SEO Consultant across multiple platforms. And check sites such as Clutch, which offer independently-verified reviews from their clients. Finally, select the SEO Consultant that you feel is the best fit for your business and within your budget.

Questions to ask an SEO Consultant

If you are thinking of hiring an SEO Consultant, consider asking the following questions:

  • What type of clients do you work with?
  • Can you share information on some of your past clients and their results?
  • As an SEO Consultant, how will you improve my search engine rankings?
  • How long have you been practising SEO?
  • Are you up to date with the latest algorithm changes?
  • Do you have experience in improving local search results?
  • How do you follow Google’s best practices?
  • Are you an SEO Specialist – do you specialise in that one channel rather than a generalist working across others?
  • Will you share with me the changes you plan to make to my site?
  • How do you plan and prioritise work?
  • How do you measure the success of your SEO campaigns?
  • Which SEO tools do you use?
  • How will we communicate and how often?
  • How often will you report on your work, and what will it look like?
  • How will your work tie into our other marketing efforts?
  • Why should we hire you over other SEO Consultants?

We’re more than happy to answer all of the above. If you need a trusted SEO Consultant to help you grow online, get in touch today.