The SEO Works have partnered with Heart Research UK to support the launch of Sing for your Heart.
The campaign, led by a 6-year-old boy with an incurable heart condition has gone viral after receiving celebrity backing.
Sing for your Heart has reached over 16 million people online and seen support from pop princess Pixie Lott, Irish superstars Boyzone, Strictly Come Dancing stars Brian Conley and Davood Ghadami, Britain’s Got Talent’s Alesha Dixon, Loose Women’s Stacey Solomon, Panto favourite Christopher Biggins, TV personality Gok Wan, and Good Morning Britain’s Piers Morgan.
The campaign asks celebrities and the public to sing, donate and nominate – by uploading a short video of themselves singing, texting SING to 70144 to donate £3, before nominating up to three friends.
Jaxon Green-Moore, from Bradford, suffers from congenital heart disease as a direct results of his LEOPARD syndrome. His heart condition means he’s in constant risk of cardiac arrest. In the UK, at least 1 in 180 babies is born with congenital heart disease. There is currently no cure.
Jaxon’s mum, Heidi Green, said: “When Jaxon was diagnosed, the scariest part was that his heart was already failing and we didn’t even know. Heart Research UK is important to us as a family because at the minute, there’s no cure for Jaxon. Research is hope”.
Barbara Harpham, Chief Executive of Heart Research UK, said “It doesn’t matter if you’re a good singer or a bad one, a celebrity or an enthusiastic amateur, Sing for your Heart will get you in the festive mood and spread some Christmas cheer as well as raise money. Sing, donate and nominate today and know that the money you raise will help fund research to give children and their families a brighter future”.
Ben Foster, Managing Director of The SEO Works said “We’re delighted to have supported Heart Research UK for such an important campaign. Money raised from donations will help further fund pioneering medical research into heart disease. Heart disease affects all ages, and with more donations for research, Heart Research UK can help people live healthier, happier, longer lives.”