Paid Search (PPC)

A trusted PPC Management Agency

Google and Bing Pay Per Click Management

Are you looking for better results from PPC? As a leading PPC Management Agency, let us show you how our scientific approach to PPC Management drives real results.

The SEO Works are an official Google Partner, and are also Bing Accredited – helping leading companies manage the minefield that is pay per click (PPC). We’re an experienced PPC Management Agency, and manage pay-per-click campaigns across both B2B and B2C sectors. Using our data-driven, continual improvement approach we’ll increase your return on ad spend – and help drive better quality traffic that will convert to more sales.

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Our approach to PPC Management

PPC advertising is about firstly understanding your target audience and their online behaviour across the entire customer journey. Then it’s about using the best in tech to reach them at the right place and the right time, coupled with making continual data-led improvements to your campaigns.

Our established PPC methodology brings real results in record time. If you’re an eCommerce or lead generation website, targeting B2C or B2B, then we can help you convert more from your paid advertising in 99% of cases.

Google Partner Bing Ads Accredited

A trusted PPC Management Company

As an official Google Partner, and Bing Accredited agency, The SEO Works have over a decade of experience managing Google and Bing Adwords campaigns. We have managed hundreds of eCommerce and lead generation projects delivering measurable year-on-year growth. We’ve won many awards for our work and are a safe pair of hands to ensure your PPC performs.

If you want to move to the next level with your PPC account, or your business is ambitious and wants to create more opportunities for growth, we could be the best PPC Management Company for you.

Get a free PPC Audit

Get a free instant PPC Audit now and see how we can optimise your account. Our unique tool is designed to look at your account history and show you how we can optimise your account to get better PPC results.

PPC Management Agency Case Studies

Medical PPC

An award-winning Medical PPC campaign for a top rated Pharmacy, generating a significant return.

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A business-to-business PPC campaign for the government agency focussed on business innovations.

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eCommerce PPC

A hard working campaign that generated all round increases in online transactions, transaction revenue and ROAS.

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More about Google Adwords Pay Per Click (PPC)

Pay Per Click (PPC) advertising is often misunderstood by those who aren’t quite sure what it is. We have all seen PPC adverts appear at the top and bottom of the search engine results page, but how do they get there? A keyword-based marketing approach, PPC allows you to ‘bid’ on particular keywords that users type in to search engines.

Your business advert will appear in one of the “Ad” positions for that search or related searches, and your ad position will relate to how much you have bid for that term in the context of the competition. The cost can vary wildly based on the sector you are in, and the level of competition. For example, some keywords may cost pennies per click, but popular keywords can be much more expensive, especially if there is high competition for the word / phrase. Whenever a potential customer clicks on the ad for your website, you pay the PPC provider or search engine the amount you bid.

A proper strategy needs to be in place here, with a professional structure that enables regular analysis and change based on the data and conversions coming from the live campaign. If a campaign isn’t set up correctly, it could literally cost you thousands. Visits to your website do not automatically mean more sales, and if the keywords are targeting people who may not be in your demographic then Google PPC could backfire and leave you out of pocket. In terms of longevity, having a well structured SEO plan for organic search results complemented by a strategic PPC campaign is the best way to succeed online. PPC Sheffield from SEO Works – contact us for a custom quote for your business.

Free PPC Audit

Uncover the hidden potential of your PPC account. Get a free audit in under 1 minute.