E-A-T at a glance

E-A-T stands for expertise, authoritativeness and trustworthiness.

It’s a fundamental way to understand the quality of a web page, and although it isn’t a ranking factor it can certainly indirectly impact your SEO performance.

We’ve created a handy summary helpsheet explaining what it is, what Google thinks about it, and how to get it right.

Get your web pages up to scratch with our handy helpsheet ‘E-A-T at a glance’.

Fill out the form below to download our helpsheet ‘E-A-T at a glance’.