E-A-T at a glance
E-A-T stands for expertise, authoritativeness and trustworthiness.
It’s a fundamental way to understand the quality of a web page, and although it isn’t a ranking factor it can certainly indirectly impact your SEO performance.
We’ve created a handy summary helpsheet explaining what it is, what Google thinks about it, and how to get it right.
Get your web pages up to scratch with our handy helpsheet ‘E-A-T at a glance’.
Fill out the form below to download our helpsheet ‘E-A-T at a glance’.