Ecommerce SEO Services
We are a skilled and experienced Ecommerce SEO agency. Over the years, we’ve delivered increased online visibility to our clients, allowing them to boost their organic traffic and sales.
We work with small and large e-commerce brands across a range of industries, including fashion, healthcare, manufacturing, and B2B, to help them attract more qualified traffic and drive consistent revenue through search.
By choosing to work with an Ecommerce SEO agency, you get to use the experience and knowledge of our SEO specialists, who know exactly what it takes to get your Ecommerce website ranking above your competitors.
Drive More Organic Traffic to Your Products
At the SEO Works, we offer a free comprehensive SEO audit that outlines where your website is currently underperforming, and what opportunities exist to grow your visibility and conversions.
We then walk through the SEO audit with you on a call, giving you the chance to ask any questions about our methods or what to expect from the strategy moving forward.
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Why Do You Need Ecommerce SEO Services?
There are multiple reasons why you should consider investing in Ecommerce SEO services. In today’s digital-first economy, Ecommerce businesses need to implement a strong SEO strategy that drives long-term success.
Online shopping is more popular than ever
The coronavirus pandemic has accelerated the move to online shopping. Over a third of total retail sales now take place over the internet, and Ecommerce is the fastest growing market in Europe and North America.
Ecommerce sales in the UK have grown between 10% and 18%, every year since 2009. Mobile devices are set to overtake desktop sales globally, while the UK’s market is expected to nearly double. These figures indicate that mobile is fast becoming the number one online sales channel for UK retailers, and that mobile experience is a key consideration in the SEO strategy.
Increase organic traffic
Our Ecommerce SEO agency works with you to understand your key products that are most popular, and products you want to prioritise based on margins, seasonality, or strategic goals. We look to increase the organic traffic to these pages by targeting keywords that match the search intent and purchase behaviour of your audience. By doing this, you can ensure that the clicks you receive are highly targeted, which should result in higher-quality organic traffic.
Get ahead of your competitors
Ecommerce is becoming increasingly competitive as more businesses shift online. This is why using Ecommerce SEO services to outrank your competitors for transactional and informational keywords can make a significant impact on your bottom line. By acting early, you can establish your brand in your target areas and build customer loyalty before your competitors do.
Increase organic revenue
A results-focused Ecommerce SEO agency knows how to execute conversion-driven campaigns that aims to encourage more purchases and increase your organic revenue. They do this by optimising product pages, writing keyword-focused metadata, identifying internal linking opportunities, and ensuring that your navigational setup supports the user journey.
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Ecommerce SEO case studies
A modern approach to Ecommerce SEO doesn’t just mean acquiring additional levels of organic traffic. It means ensuring that your site is visible in search across both mobile and desktop devices, that your target searches have commercial intent across each stage of the buyer journey, and that performance is measured across all of your product segments and lines.
See how we helped motorcycle ecommerce site Dainese grow their organic SEO performance.
Product Page SEO
Category and product page optimisation after a complex web migration, to help maintain rankings and revenue for a family-owned business.
Category Page SEO
On-page category page optimisation for B2B ecommerce office equipment and furniture supplier, Office Reality.
Our Ecommerce SEO Services Process
Detailed research
As a professional Ecommerce SEO agency, we understand the importance of conducting research before starting any optimisation work. First, we schedule an introductory call with you to discuss the way your business works, your short and long-term goals, your priorities, target audience, and more. We then take this insight and combine it with in-depth keyword research to identify which keywords we should target to drive relevant traffic to your key product and category pages. Our keyword research will also help us uncover new keywords your website isn’t ranking for, to increase visibility and bring in customers you may currently be missing out on.
Site audits
Once our keyword research is completed, we audit your website in extensive detail. This is done by analysing your site’s technical set up, content quality, user journey, and comparing your website against competitors.
From these audits, we identify elements that may be hindering your Ecommerce SEO potential, and highlight the fixes needed to resolve them. These evaluations help us put together a plan to strengthen your site’s ranking ability.
Bespoke strategy
Our comprehensive site audits help us put together a bespoke Ecommerce SEO strategy that targets your highest-value opportunities and aligns with your business goals. We understand that no two websites are the same, so we take the time to evaluate the current status of your website and where gaps in performance, content, or technical setup exist so that our strategy delivers measurable and lasting results.
This also means that we focus on doing the highest priority tasks first, helping you get results quickly while maintaining long-term growth and maximising your ROI.
High-quality content
We optimise your category and product pages with compelling, keyword-focused content that both reads well, and ranks well. We consider your brand’s tone of voice to ensure the copy feels authentic and tailored to your customers. Our SEO professionals also look at your heading structure, internal links, and more.
Conversion rate optimisation
When optimising your product and category pages, we also implement proven CRO techniques to boost conversions. It’s great if we can increase your keyword rankings and drive more traffic to your site, but if we are unable to convert visitors into paying customers, then the growth potential is limited.
Our conversion-focused strategies ensure users are guided through a smooth journey, and are well informed about the benefits of your products before they make a purchase.
Technical SEO
A healthy website is at the foundation of ranking highly on Google. Technical SEO is often overlooked. When a page suffers from low engagement caused by technical issues, it can indicate to Google that the user experience is lacking, which may lead to a drop in rankings. Our technical SEO services include site speed optimisation, improving Core Web Vitals, fixing broken links, refining URL structures, and more.
Transparent reporting
We believe in frequent communication and transparency to keep you fully informed throughout your SEO campaign. Our monthly reports highlight what’s working, and how we can improve performance over time. These reports cover key KPIs including keyword movements, organic traffic trends, and organic revenue. This gives you a clear view of the impact our work is having on your business, and where your budget is being spent.
We go over our reports in monthly calls to give you the chance to ask any questions you may have about our work and results.
Why Work With Our Ecommerce SEO Agency
Award-winning ecommerce SEO agency
Without a data-led strategy, your business is likely to be left behind. For us, Ecommerce SEO is more than just growing traffic – it’s about reaching the right audiences across your sales funnel as they move through a conversion journey.
With our years of SEO agency experience, we’ll develop a data-driven ecommerce SEO strategy that takes into account your other marketing channels. This will maximise your visibility and drive growth to your bottom line.
We’re proud that the industry recognises our work in SEO, with over a dozen awards and accolades won:
Extensive Ecommerce SEO Agency Experience
We are a Google Partner agency, with a confirmed history of delivering material growth for Ecommerce businesses. Our Ecommerce SEO services work across any ecommerce platform (including Magento, Shopify and Enterprise CMS). We use cutting edge technologies and tools, along with over a decade of experience in SEO to help deliver results.
Here are just some of the Ecommerce SEO clients we have helped:
Dedicated account manager
When you partner with us, you’ll be assigned your own dedicated Ecommerce SEO account manager. They will be your main point of contact who is always available to answer any questions, provide updates, and discuss your campaign’s progress. Our SEO professionals are experts in all aspects of SEO, including Ecommerce SEO, and will be responsible for leading the strategy on your campaign.
Industry-leading tools
We only use the best and most advanced SEO tools available to carry out detailed audits, track performance, and uncover new growth opportunities. As one of the UK’s leading Ecommerce SEO service providers, we take pride in consistently delivering the best results possible to our clients. Using advanced SEO tools gives you an edge that most competitors lack, making it easier to secure and maintain top search rankings.
See What Our Clients Are Saying…
5 out of 5 stars – SEO for Landscaping Supplies Direct
“SEO Works have been professional in every aspect of their work and kept me up to date and well informed on all the decisions made regarding marketing online.”
– David Pickard
5 out of 5 stars – SEO for Ultimate Finish
“SEO made easy! We have made significant organic progress under the guidance of SEO Works and I would not hesitate to recommend their services to any business wanting to make a difference to their natural listings. Keep up the great work!”
– Jez Gilman
5 out of 5 stars – SEO for Dainese
“Worked with the SEO Works across web development and SEO optimisation and have seen growth in both online sales and web traffic. Extremely professional, approachable and understanding of what our company needs. Definitely would recommend. “
– Dainese
Speak to the Team
With organic traffic accounting for a large proportion of web traffic for most websites, investing in a solid SEO strategy is pretty much a necessity for ecommerce sites who intend on growing and remaining competitive.
Contact us today to see how our Ecommerce SEO services can help your brand grow online.
Speak to the Team Free SEO Audit
Ecommerce SEO Services FAQs
What is ecommerce SEO?
Ecommerce SEO refers to optimising your online store to improve its visibility in search engine results and attract more organic traffic. There are lots of key components to ecommerce SEO, such as category and product page optimisation, internal linking, navigation structure, URL structure, technical SEO, and more.
How long does it take to see SEO results for my ecommerce website?
SEO is a long-term digital marketing strategy that aims to provide your Ecommerce business with sustainable growth. You should see some positive improvements within 3–6 months of your campaign starting, with more major ranking and traffic gains being seen within 6–12 months. However, this depends on the current state of your website, the strength of your competitors, and how competitive your target keywords are.
We pride ourselves on being a transparent Ecommerce SEO agency, so will tell you if we believe expectations need to be adjusted based on your market.
What ecommerce platforms do you work with?
We have experience working with all Ecommerce platforms, including Shopify, Magento, WooCommerce, BigCommerce, and more. We also regularly support clients with custom-built websites, so we can tailor our strategy to suit your specific setup and technical requirements.
How do we measure the performance of your SEO campaign?
Your SEO campaign is measured using a mix of core performance metrics and business-focused KPIs, including:
Keyword rankings: Tracking whether your target keywords have moved up or down in Google search results over time.
Organic traffic: The number of users who have visited your website through organic search, compared month on month and year on year.
Organic revenue: How much revenue has been generated by sales of organic users.
We also work with you and add custom metrics aligned with your business goals, such as enquiries and leads.
How much does SEO cost in the UK?
The cost of SEO for your Ecommerce website depends on the level of competition in your market and the work required to improve your website’s organic performance. At the SEO Works, we offer a range of SEO packages so we can help large brands with ambitious growth targets, or smaller businesses working with more modest budgets.
Is SEO worth it for ecommerce?
SEO is absolutely essential for any Ecommerce brand that wants to increase its sales and take its business to the next level. Partnering with an SEO agency means working with experts who have experience in growing online stores, improving rankings, and turning traffic into revenue.