Ecommerce SEO Services

We are a skilled and experienced Ecommerce SEO agency, focused on profitable growth. We work with small and large e-commerce brands across a range of industries, including fashion, healthcare, manufacturing, and B2B, to help them attract more qualified traffic and drive consistent revenue through search.

Whether you’re looking for an ecommerce SEO agency to manage everything end to end, or an ecommerce SEO consultant to work alongside your in-house team, our specialists know what it takes to get an online store ranking above its competitors.

Drive More Organic Traffic to Your Products

At the SEO Works, we offer a free comprehensive SEO audit that outlines where your website is currently underperforming, and what opportunities exist to grow your visibility and conversions.

We then walk through the SEO audit with you on a call, giving you the chance to ask any questions about our methods or what to expect from the strategy moving forward.

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View Case Studies

Why Do You Need Ecommerce SEO Services?

There are multiple reasons why you should consider investing in Ecommerce SEO services.

Online Shopping Keeps Growing

Online sales made up 28.8% of total UK retail spending in May 2026, up from 28.1% the month before, according to the latest ONS retail sales bulletin. Online spending values were also up 12.2% year on year. Mobile continues to close the gap on desktop as the primary channel for online shopping, which makes mobile experience a core part of any ecommerce SEO strategy, not an afterthought.

More qualified organic traffic

Our Ecommerce SEO agency works with you to understand your key products that are most popular, and products you want to prioritise based on margins, seasonality, or strategic goals. We look to increase the organic traffic to these pages by targeting keywords that match the search intent and purchase behaviour of your audience. By doing this, you can ensure that the clicks you receive are highly targeted, which should result in higher-quality organic traffic.

Get ahead of your competitors

Ecommerce is getting more competitive as more businesses move online. This is why using Ecommerce SEO services to outrank your competitors can make a significant impact on your bottom line. By acting early, you can establish your brand in your target areas and build customer loyalty before your competitors do.

Increase organic revenue

A results-focused Ecommerce SEO agency knows how to execute conversion-driven campaigns that aims to encourage more purchases and increase your organic revenue. They do this by optimising product pages, writing keyword-focused metadata, identifying internal linking opportunities, and ensuring that your navigational setup supports the user journey.

Results From Our Ecommerce SEO Campaigns

Here are just a few of our ecommerce SEO case studies.

300% increase in organic site users

For online golf store Golfway. By targeting high-intent gaps in the market, we reached audiences the brand’s larger competitors had missed, combining long-form authoritative content with internal linking. Read the case study.

34,000 additional organic visits

For Simply Feet, an orthopaedic footwear brand. Re-engineering the site’s architecture and building a high-authority content strategy let us capture both high-intent shoppers and informational researchers, and the brand now outranks some of the labels it stocks. Read the case study.

78% growth from AI referrals

Including a 900% increase in sales of one signature product and a 36.5% rise in AI-assisted conversions, for a premium coffee brand. We restructured content into modular blocks and strengthened E-E-A-T signals so AI models like ChatGPT would cite and recommend the products directly. Read the case study.

49% increase in international visits

For BarberDTS, an ecommerce supplier expanding into France and Germany. We resolved hreflang and duplicate content issues and built country-specific subdirectories, delivering over 30 new first-page rankings, a 49% traffic increase in Germany and a 32% increase in France. Read the case study.

Our Ecommerce SEO Services Process

Detailed research

As a professional Ecommerce SEO agency, we understand the importance of conducting research before starting any work. First, we schedule an introductory call with you to discuss the way your business works, your short and long-term goals, your priorities, target audience, and more. We then take this insight and combine it with in-depth keyword research to identify which keywords we should target to drive relevant traffic to your key product and category pages. Our keyword research will also help us uncover new keywords your website isn’t ranking for, to increase visibility and bring in customers you may currently be missing out on.

Site audits

Once our keyword research is completed, we audit your website in extensive detail. This is done by analysing your site’s technical set up, content quality, user journey, and comparing your website against competitors.
From these audits, we identify elements that may be hindering your Ecommerce SEO potential, and highlight the fixes needed to resolve them. These evaluations help us put together a plan to strengthen your site’s ranking ability.

Bespoke strategy

Our comprehensive site audits help us put together a bespoke Ecommerce SEO strategy that targets your highest-value opportunities and aligns with your business goals. We understand that no two websites are the same, so we take the time to evaluate the current status of your website and where gaps in performance, content, or technical setup exist so that our strategy delivers measurable and lasting results.
This also means that we focus on doing the highest priority tasks first, helping you get results quickly while maintaining long-term growth and maximising your ROI.

High-quality content

We optimise your category and product pages with compelling, keyword-focused content that both reads well, and ranks well. We consider your brand’s tone of voice to ensure the copy feels authentic and tailored to your customers. Our SEO professionals also look at your heading structure, internal links, and more.

GEO and AI visibility

Shoppers increasingly research and shortlist products through AI Overviews, ChatGPT and other AI-powered platforms before they ever land on a retailer’s site. If your product and category pages aren’t structured for these platforms to read, cite and recommend, you’re missing a growing part of the discovery process, regardless of how well you rank in traditional organic results.
Our Generative Engine Optimisation (GEO) services work as part of our ecommerce SEO campaigns rather than as a separate add-on. We strengthen the same E-E-A-T signals and content structure using our Universal Information Infrastructure methodology. This means both your ecommerce site is covering search and AI search at the same time.

Conversion rate optimisation

When optimising your product and category pages, we also implement proven CRO techniques to boost conversions. It’s great if we can increase your keyword rankings and drive more traffic to your site, but if we are unable to convert visitors into paying customers, then the growth potential is limited.
Our conversion-focused strategies ensure users are guided through a smooth journey, and are well informed about the benefits of your products before they make a purchase.

Technical SEO

A healthy website is at the foundation of ranking highly on Google. Technical SEO is often overlooked. When a page suffers from low engagement caused by technical issues, it can indicate to Google that the user experience is lacking, which may lead to a drop in rankings. Our technical SEO services include site speed optimisation, improving Core Web Vitals, fixing broken links, refining URL structures, and more.

Transparent reporting

We believe in frequent communication and transparency to keep you fully informed throughout your SEO campaign. Our monthly reports highlight what’s working, and how we can improve performance over time. These reports cover key KPIs including keyword movements, organic traffic trends, and organic revenue. This gives you a clear view of the impact our work is having on your business, and where your budget is being spent. Aligned with a detailed quarterly review, this keeps the campaign moving and relevant.

Why Work With The SEO Works?

Award-winning ecommerce SEO agency

Without a data-led strategy, your business is likely to be left behind. For us, Ecommerce SEO is more than just growing traffic – it’s about reaching the right audiences across your sales funnel as they move through a conversion journey.

With our years of SEO agency experience, we’ll develop a data-driven ecommerce SEO strategy that takes into account your other marketing channels. This will maximise your visibility and drive growth to your bottom line.

We’re proud that the industry recognises our work in SEO, with over a dozen awards and accolades won:

Northern Digital Best Integrated Search Agency Winner

Prolific North Performance Agency of the Year Highly Commended

Global Agency Awards Winner - Best Integrated Search Agency

The SEO Works are the 2018 Prolific North Awards winner

The SEO Works are the 2018 AVA Digital Awards gold winner

The SEO Works are Hermes Creative Awards 2017 Gold Winner

Clutch Top Digital Marketing Agencies in the UK for 2018

The SEO Works - The Landy Awards finalist

Extensive Ecommerce SEO Agency Experience

We are a Google Partner agency, with a confirmed history of delivering material growth for Ecommerce businesses. Our Ecommerce SEO services work across any ecommerce platform (including Magento, Shopify and Enterprise CMS). We use cutting edge technologies and tools, along with over a decade of experience in SEO to help deliver results.

Here are just some of the Ecommerce SEO clients we have helped:

Dedicated account manager

When you partner with us, you’ll be assigned your own dedicated Ecommerce SEO account manager. They will be your main point of contact who is always available to answer any questions, provide updates, and discuss your campaign’s progress. Our SEO professionals are experts in all aspects of SEO, including Ecommerce SEO, and will be responsible for leading the strategy on your campaign.

Industry-leading tools

We only use the best and most advanced SEO tools available to carry out detailed audits, track performance, and uncover new growth opportunities. As one of the UK’s leading Ecommerce SEO service providers, we take pride in consistently delivering the best results possible to our clients. Using advanced SEO tools gives you an edge that most competitors lack, making it easier to secure and maintain top search rankings.

See What Our Clients Are Saying…

5 out of 5 stars – SEO for Landscaping Supplies Direct

“SEO Works have been professional in every aspect of their work and kept me up to date and well informed on all the decisions made regarding marketing online.”
– David Pickard

5 out of 5 stars – SEO for Ultimate Finish

“SEO made easy! We have made significant organic progress under the guidance of SEO Works and I would not hesitate to recommend their services to any business wanting to make a difference to their natural listings. Keep up the great work!”
– Jez Gilman

5 out of 5 stars – SEO for Dainese

“Worked with the SEO Works across web development and SEO optimisation and have seen growth in both online sales and web traffic. Extremely professional, approachable and understanding of what our company needs. Definitely would recommend. “
– Dainese

Speak to the Team

With organic traffic accounting for a large proportion of web traffic for most websites, investing in a solid SEO strategy is pretty much a necessity for ecommerce sites who intend on growing and remaining competitive.

Speak to the Team Free SEO Audit

Ecommerce SEO Services FAQs

What is ecommerce SEO?

Ecommerce SEO refers to optimising your online store to improve its visibility in search engine results and attract more organic traffic. There are lots of key components to ecommerce SEO, such as category and product page optimisation, internal linking, navigation structure, URL structure, technical SEO, and more.

How long does it take to see SEO results for my ecommerce website?

SEO is a long-term digital marketing strategy that aims to provide your Ecommerce business with sustainable growth. You should see some positive improvements within 3–6 months of your campaign starting, with more major ranking and traffic gains being seen within 6–12 months. However, this depends on the current state of your website, the strength of your competitors, and how competitive your target keywords are.

We pride ourselves on being a transparent Ecommerce SEO agency, so will tell you if we believe expectations need to be adjusted based on your market.

What ecommerce platforms do you work with?

We have experience working with all Ecommerce platforms, including Shopify, Magento, WooCommerce, BigCommerce, and more. We also regularly support clients with custom-built websites, so we can tailor our strategy to suit your specific setup and technical requirements.

How do we measure the performance of your SEO campaign?

We track keyword rankings, organic traffic, share of voice, share of search, AI visibility and organic revenue month on month and year on year. We also work with you and add custom metrics aligned with your business goals, such as enquiries and leads.

How much does ecommerce SEO cost in the UK?

The cost of SEO for your Ecommerce website depends on the level of competition in your market and the work required to improve your website’s organic performance. At the SEO Works, we offer a range of SEO packages so we can help large brands with ambitious growth targets, or smaller businesses working with more modest budgets.

Is SEO worth it for ecommerce?

SEO is absolutely essential for any Ecommerce brand that wants to increase its sales and take its business to the next level. Partnering with an SEO agency means working with experts who have experience in growing online stores, improving rankings, and turning traffic into revenue.

What’s the difference between an ecommerce SEO company, agency and consultant?

These terms are often used to mean the same thing. An ecommerce SEO company or agency typically manages your full strategy from research through to reporting, while an ecommerce SEO consultant more often works alongside an existing in-house team or on a specific project. We offer both models, depending on how you want to work with us.