The beauty of digital marketing is that everything can be measured. With SEO, you can measure organic search rankings and the resulting organic traffic and conversions. With PPC, you can measure cost per click, cost per conversion, and return on investment. With email marketing you can measure open rates, click through, and revenue. Almost every…

The failings of many an SEO can be explained like this – they don’t know what Google is really trying to achieve. And what’s worse is it that if they did know, they wouldn’t like it. If you don’t think about what Google is trying to do as an organisation, then you are at a…