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SEO and digital marketing is undergoing a major shift at the moment. With the rise of AI, frequent algorithm updates, and new innovative technologies that are influencing user behaviour massively, it can feel more challenging than ever to stay on top of the best practices for online success. Thankfully, amidst the chaos, there’s one area…

ChatGPT is growing to become a key part of how people understand things and look for answers online. Yet for all the attention it receives, one basic question is still a bit murky for marketers and business leaders: how many “searches” does ChatGPT actually handle compared to Google? The difficulty in finding this data is…

We’ve all been there; three tabs open, comparing prices, shipping costs, and delivery dates. Is the cheapest option too good to be true? How are the reviews? Is this just a sophisticated scam? When shopping online, we face a question that’s never really existed on the high street (unless you bought designer jeans from Sunday…

AI is adding to the ways people find and interact with online content. Tools such as ChatGPT, Perplexity, and Gemini are now referring small amounts of traffic to websites, whilst traditional search engines still send the lion’s share. For marketers, this presents a new challenge. How do you measure the visibility and performance of your…

The way people find information online is changing. Where traditional search engines used to simply return a list of links, users are now presented with full, conversational answers from AI tools such as ChatGPT, Google’s AI Overviews, and Perplexity. This shift has created a new question for marketing leaders: how do we ensure our brand…

You check your latest report… Organic traffic is steady, but not in a good way. There’s no real growth in months – it’s not falling off a cliff, but it’s going nowhere. This is what flatlining looks like – same number of users, same landing pages bringing in 80% of the traffic, rankings oscillating but…

In the changing landscape of digital marketing and SEO, there is one common trap that businesses fall into online: neglecting the power of informational content. The primary goal of most websites is to either sell a product or service. Naturally, to improve revenue and drive conversions, it’s sensible to assume that prioritising landing pages that…

Clear navigation is just one of the important things to consider to provide a positive experience on your website. Can users easily find what they are looking for? Are key pages contained within the main menu?  Breadcrumb navigation can help user experience and SEO. In this blog, we explain what breadcrumbs on a website are,…