Digital Marketing BLOG

A URL is more than just the address you type into your browser. It tells users and search engines where to find a particular page or resource on your website.  For website owners, getting your URL structure right can make pages easier to understand, navigate and share. It can also provide search engines with useful…

You think SEO is working. Someone who controls the budget has asked you to prove it, and when you go looking for a number to hand them, you struggle. Search “SEO ROI” and you’ll find returns quoted anywhere from £1.75 per pound spent to £22, with plenty of sources putting the average north of 1,000%….

We regularly see content that looks helpful on the surface but is missing a lot of what actually counts. Google has published guidance on what it considers genuinely helpful, and it doesn’t check this once and move on. The evaluation is built into its core ranking systems, running continuously.  This guide walks through that definition,…

Are competitors outranking you for the terms that matter? Is organic traffic flatlining or starting to slide? Do SEO reports keep landing in your inbox promising ‘improvements soon’? If so, it likely leads to a more serious question: Is your SEO team actually delivering? That question is reasonable. It is also dangerous if it is…

The SEO Works has 17+ years of experience in Recruitment SEO SEO for recruitment agencies means getting found by two very different people: the hiring manager looking for a specialist to brief, and the candidate worth placing. It covers how your job listings are built and indexed, the sector and location pages that win you…

Everyone has seen AI Overviews (AIOs) pop up when they’re searching on Google. In fact, AIOs are almost impossible to miss, appearing above even paid ads for many search queries. Studies have shown that AIOs appear on between 13% [1] and even up to 53.97% of SERPs in some industries [2]. Clearly, a huge chunk…

You wouldn’t begin a journey without a destination or directions to guide you. Yet without clear navigation, that’s exactly what many websites ask their visitors to do.  Site navigation menus serve as digital signposts, pointing users in the right direction and guiding them smoothly to the pages they’re looking for. In this blog, we’ll discuss…

Google Discover can be a powerful visibility channel within the Google ecosystem, yet we find that it’s often overlooked by a majority of the brands we work with. Compared to traditional search, Discover works very differently in terms of how your content reaches users. The platform has its own rules and eligibility criteria that determine…