Whether you’re creating a website for the first time or redesigning your existing site, it’s important not to forget about Search Engine Optimisation. If you’re in the process of a redesign, then you don’t want all the good rankings you’ve built up over the years to be lost because your new site isn’t properly optimised….
More known for their reasonably priced pasties than their online presence, Greggs has been causing a stir this week as a Google mix up resulted in a rather insulting change of image. On Tuesday, when searching for their favourite supplier of baked goods, Googlers were surprised to find that Greggs’ usual slogan of ‘Always Fresh….
Matt Cutts announced a few days ago that he was taking a leave of absence for the whole of October and maybe longer. On his blog he says that it was something he and his Wife agreed he would do a long time ago to allow them to spend more time together away from work….
Google has announced that they are putting into place a mechanism that will allow people to request removal of links that are no longer relevant and could be damaging. The website went live on Google earlier today and will follow a strict process of requesting that links to potentially damaging or embarrassing material from the…
Travel and package holiday giants Expedia are rumoured to have suffered a massive blow from a Google penalty for unnatural link profiles. Search Metrics reported a 25% drop in traffic from Google to Expedia overnight around 22/12/2013 and although Google nor Expedia have confirmed anything, it definitely correlates with the kind of drop we would…
Many people believe that updating your website more than others will provide some sort of competitive advantage in the search results. Is that true? The short answer is no, at least not directly. For a while webmasters have been working on the assumption that the more pages are indexed, the higher your Google rank will…
Google’s head of webspam, Matt Cutts began the second day of Pubcon with a signature keynote speech addressing Google update myths, spammers and future updates to search. The speech provided many interesting insights into the workings of Google and future plans for the site, most significantly perhaps the introduction of Deep Learning and voice search. Cutts…
The SEO Works is Sheffield’s premier search engine optimisation provider, offering competitive content optimisation to a wide range of businesses. We currently manage over 120 websites for businesses including estate agents, e-commerce clothing stores, fitness trainers and re-sellers of peripherals. We have helped our customers achieve over 800 top three Google rankings. Search engine optimisation…
