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The truth about LinkedIn video performance, using a year of data from 50,000 followers In the B2B sector, resource allocation is often dictated by the latest trend. For the last few years, the advice in social media has been to prioritise video above all other content. More recently, however, a new narrative has emerged suggesting…

This dataset provides 79 essential statistics covering the latest trends in B2B buyer behaviour. Modern B2B buyers are more independent than ever, often completing the majority of their research before ever engaging with a sales team. For marketing managers and C-level executives, understanding these shifts is the key to maintaining market share in an increasingly…

In 2026, the search landscape is moving from a library to a conversation. With Google’s AI Overviews and “zero-click” searches part of the evolution, as well as marketing teams adopting AI into their workflows. To help you understand this complex landscape, here are 75 AI SEO statistics for 2026. 1. AI search adoption and behaviour…

B2B buying cycles are rarely straightforward. They involve research, internal discussions, stakeholder approval, and long periods where potential clients weigh up options before taking action. Thought leadership is often seen as a way to build brand awareness, with its commercial impact being difficult to measure. To understand its true role, we reviewed 4 years of…

SEO budgets and decisions increasingly sit with senior marketers and leadership teams. This guide brings together 58 recent SEO statistics that help explain where search fits in the wider marketing mix in 2026. The SEO statistics are grouped by theme, and a source table is provided at the end. 1. Search engine usage & volume…

In the world of SEO, there are always two sides to the story. The first is what Google says is happening. The second is what the SEO community sees happening in practice. If you asked Google what’s happened over the last couple of years, they will tell you that they have been focusing on rewarding…

If you’ve ever tried to find data on whether paid links “work,” you’ll know that it’s hard to come by. That’s why we’ve put together this study to provide some actual data on whether buying links makes a difference to SEO. There are many reasons why studies like this are few and far between. For…