Introducing… Adam Reaney, Client Services Director

We caught up with Adam about what his role involves, his career at The SEO Works, and the challenges agencies are facing.

Please Introduce Yourself

Hi, I’m Adam Reaney! I have over 13 years of experience in digital marketing, and am the Client Services Director here at The SEO Works. I started my career as an SEO practitioner, working as a Copywriter before joining The SEO Works back in 2013 as an Account Manager.

Since then, I have worked my way up the ranks here, and five years ago was appointed Client Services Director.

What does your role involve?

I’m lucky to have a role with lots of variety!

From working to ensure our clients get what they need from our campaigns, to dealing with any cancellations or serious concerns they have, and making sure our work is quality assessed to ensure we’re delivering the best service possible…

No two days are the same!

What part of it do you find most rewarding?

It’s always very satisfying when you manage to successfully collaborate with a client that’s had an issue, to help them get back on track and get the most out of their campaign.

But for me, the most fulfilling part of my job is seeing good service in action. My favourite emails to get are ones where clients sing the praises of their account managers and build really strong relationships with them.

Talk us through a proud career moment

I think implementing a robust Quality Assurance (QA) process has been a career highlight for me.

I started my career here as an Account Manager, and have grown up with the agency, so helping to develop its processes and turn it into the agency we are today has been amazing.

Using that experience and knowledge to build a QA process that ensures all of our account managers have the tools and knowledge to deliver a good service is a source of great pride for me, and continually developing this is a key goal of mine in this role.

What’s the secret to a good service?

It’s no secret, but communication is everything.

With good communication, you can build great relationships with clients and help them see the value and impact of the work every step of the way. It ensures that they feel engaged and bought into the campaign, and trust you to deliver for them.

Without good communication, clients will feel vulnerable and unsure of what is happening – and this isn’t the basis of a good relationship.

What’s the biggest challenge at the moment?

I think the biggest challenge facing agencies at the moment is demonstrating value in an ever-changing digital world.

There’s so much volatility in the search marketing landscape at the moment – changing technology, user journeys becoming more complex, tracking becoming more challenging, and more…

And all of this can make it very hard to demonstrate impact.

So the challenge we have is to make sure our work is valued at every step of the process, and clients understand the long-term nature of what we’re working on.

Thank you for talking with us today, Adam

Thank you for a great chat, it’s been a pleasure to talk about my role and the wider industry.