Top 7 Best Practices For Optimising Your Performance Max Campaign

Since making the switch from traditional shopping campaigns to Performance Max campaigns, there has been a lot of learning taking place. Our understanding has improved greatly as we gain more insight into the effectiveness of the machine learning and AI that forms a huge part of this campaign type. To ensure the campaigns are performing…

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Understanding Meta Ads: A Breakdown of Campaign Objectives

Meta ads is a paid social platform that allows users to place ads across stories, reels, feeds and other placements across Facebook and Instagram. Meta can be the perfect platform for any businesses looking to target ads towards specific audiences as it allows you to reach people based on location, age, gender, interests and much…

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Google Ads Metrics: Understanding the Importance

The success of a marketing campaign is measured through ad metrics, serving as a key indicator of how well the campaign is doing in relation to key performance indicators (KPIs). These metrics are pivotal for evaluating the effectiveness of strategies, offering a comprehensive overview of your marketing plan’s performance. In this blog, we take a…

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Understanding Cost per Click (CPC)

If you work in marketing, you will have definitely heard of ‘CPC’ or cost per click. It forms a central part of paid advertising, and analysing it is a crucial element of any PPC strategy. But lets start from the beginning… What does it actually mean? How do you calculate it? What are the different…

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