Google Ads Metrics: Understanding the Importance

The success of a marketing campaign is measured through ad metrics, serving as a key indicator of how well the campaign is doing in relation to key performance indicators (KPIs). These metrics are pivotal for evaluating the effectiveness of strategies, offering a comprehensive overview of your marketing plan’s performance. In this blog, we take a…

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Understanding Cost per Click (CPC)

If you work in marketing, you will have definitely heard of ‘CPC’ or cost per click. It forms a central part of paid advertising, and analysing it is a crucial element of any PPC strategy. But lets start from the beginning… What does it actually mean? How do you calculate it? What are the different…

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