When it comes to improving efficiency and maximising the results from your PPC activity, many overlook the landing page their ads are taking users to. With the cost involved in bringing users to your website through Google Ads, it’s vitally important to ensure the page users land on is functional, well-designed and encourages users to…

In today’s marketing climate, getting the biggest return possible from your investment is as important as ever. However, when it comes to PPC, it can be easy to squander money without realising. Making the most of your budget is particularly hard today given Google’s increasing pressure for advertisers to spend more across Google Ads. Simply…