search rankings

Google Clears Up Anchor Text Confusion

Does Anchor Text Effect Site Rankings? In a recent Google Hangout session, John Mueller, Senior Webmaster Trends Analyst at Google, discussed if anchor text can directly affect a site’s rankings. Good internal linking practices have always been seen as a basic component of SEO and anchor text is a large part of this. What is Anchor…

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The Changes to Google Search Results

It seems lately that Google has been having a shift around with it’s appearance. From the change of the “Ad” label colour last week, to the latest increase in the width of the main search results column. Although this may not appear too much of a difference to the user, this change impacts everything Google…

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New “Mobile Friendly Tool” Released by Google

Google have released a new tool to help users test whether a website is mobile friendly. With mobile devices now accounting for over 50% of all search queries in Google globally, it’s now more important than ever to make sure your site is as accessible to mobile and tablet users as it is for desktop…

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