Internal linking is invaluable for both users and search engines to discover other pages of your website.  When pages have no incoming links to them, orphan pages are created. In this guide, we’ll define what an orphan page is, how they affect SEO, and how you can find, fix and monitor orphan pages to prevent…

You’re browsing a website and discover a link to some content you’d like to read – it’s just what you’ve been searching for. You click the link, and you’re met by ‘404 – page not found’.  Broken links on a website can make for a very frustrating search experience. They are bad for user experience…

We all spend so much time on our phones, consuming content and Googling for information on the go. So it’s no surprise that a mobile optimised website has become increasingly prominent for businesses to be found on Google. If you’re not seriously considering your mobile website offering, you can bet that your competitors are.  In…

There is a lot of terminology to understand in SEO. You may have heard the term ‘YMYL’ – but what is it and why is it important for SEO? Read our blog post to understand more about YMYL, including examples of YMYL content topics and considerations for YMYL niches. What is the meaning of YMYL?…

Internal linking is often an underused tactic in SEO. Not only do they act as a signal to search engines, but they help users to navigate the site, providing links to related information and similar products. This can also help to aid conversion. This guide aims to define internal linking, explain why it’s so important…