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LGBTQ+ people aren’t going anywhere. In fact, 3.1% of the UK population identified as LGBTQ+ in 2020, which is almost double the percentage in 2014.  Yet still, many marketers aren’t inclusive of LGBTQ+ people. Websites and marketing campaigns rarely include people with diverse characteristics. And, when they do, they’re full of stereotypes and clichés.  The…

My name is Shannon and I’m the Sales Coordinator at The SEO Works! I started my journey here as an apprentice and having been at The SEO Works for 4 years now, I wanted to share my experience coming up through the program. Going into an apprenticeship can be daunting, but I hope that sharing…

The SEO Works has been named the top Digital Marketing Agency in Sheffield by Prolific North for five years running. Prolific North conduct an annual review of the 50 best agencies in the north, and in 2019, 2020, 2021, 2022 and 2023 we have been the only Marketing Agency exclusively Sheffield-based to make the grade. “Sheffield’s…

Creating a Google My Business profile is a great way to attract new customers to your business through Google search and maps, especially if you are a local business. In this guide, we will cover what a Google My Business profile is, why you need one, what features you can optimise, and how to connect…

Imagine for a moment that you’re launching a new product. You’ve put in years of work and there’s a lot of excitement internally about the launch. You know people search Google for related products, so you create a search campaign targeting relevant terms. So far, so good! You work through Google’s wizard-driven steps. You add…

What is duplicate content in SEO? The term duplicate content means the same (or very similar) content is on more than one webpage, most typically appearing on the same website in different places. As content is a core pillar in your marketing and SEO strategy, it is also one of the most important factors search…

Videos can be a powerful tool to engage with your audience, present information and enhance your offering. But videos can also be used for SEO – search engine optimisation. They can help to drive traffic to your website and improve a user’s experience. Want to learn more about using videos to improve visibility? Read our…

Ecommerce and online retail is big business, but it can be incredibly competitive. In order to help your website stand out from the crowd and grow you may have considered using a range of different digital marketing methods such as paid advertising and digital PR. But what about Ecommerce SEO? Ecommerce SEO is a great…

When marketers consider ethical SEO, they usually think about how they’re adhering to (or going against) Google guidelines. Typically, the focus is on what Google deems to be right and wrong, and how you’ll be penalised if you take part in forbidden activities. Google is seen as the ultimate authority – the only compass for…