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Digital Marketing Case Studies

Our mission as digital growth experts is to grow our clients online, using a range of digital marketing strategies. Our case studies show the impact our work can have on businesses, getting results that exceed expectations.

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13th April 2026

Not Another Ecommerce Search Checklist: What Actually Drives Profitable Growth

Most ecommerce search campaigns do not fail because of a single mistake. In many cases, performance plateaus slowly, costs rise, efficiency lowers, and growth becomes harder to sustain. When that happens, it can be tempting to dial up bids and budgets. But more often than not, the real constraints sit deeper in the foundational elements…

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five myths about wordpress cms

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26th November 2025

Five Common WordPress Myths And Why They’re Not True

WordPress sites all look the same, they’re slow, and they’re restrictive. These are just some of the myths we hear about the CMS. However, here at The SEO Works, we only develop sites using WordPress. Why? Because they’re incredibly customisable and suitable for a variety of websites and businesses. But, despite this CMS being the…

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Website performance metrics

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1st March 2025

Common website marketing performance metrics

When starting a website marketing project, measuring performance from the outset is essential. Without the right foundations in place, it becomes difficult to establish a clear baseline and demonstrate progress over time. This is where website goals play a critical role. While tracking page views and visitor numbers shows how much traffic a site receives,…

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17th July 2023

Our Guide to WordPress 6.2

What is WordPress 6.2? WordPress 6.2 was released at the end of March 2023, and we have taken a significant amount of time to test and understand everything that this breakthrough release has to offer for our clients.  The main aim of this release is to make the user’s experience in the admin area just…

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Webpage Layout Blog Header Image

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23rd November 2022

A Complete Guide to Webpage Patterns

What are website layout patterns? There is more to how a web page is designed than just looking nice – the specific layout is something that is carefully considered, weighing up multiple factors and aims. An ideal web page layout will help to guide website users along a desired user journey and through the web…

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7 Drawbacks of Pre-built Website Themes Header

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13th May 2021

7 Drawbacks of Pre-built Website Themes

When you set out to create a website, it can be very tempting to use a pre-built, off-the-shelf, website theme. However, the disadvantages of pre-built website themes often don’t become clear until later on. From the offset, pre-built themes are tempting as a much easier and cheaper option, and they can look very appealing in…

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