Google now lets you book from results pages

The search engine giant has clearly been busy this month: it has introduced a feature allowing searchers to book in at businesses from the results page, without having to click through to the site in question.

What does the booking button look like on the local search results?

This is what it looks like:

google serp

However, currently this feature is only available to users who are logged into their Google account; everyone else will still have to go through the site to book.

Why have Google introduced URLS and buttons within the local listings?

Google believes this will help businesses by making it easier for potential customers to make a booking, resulting in more bookings being made.

In some cases, such as with searches for hotels, it has been reported that users are prompted to pay directly via Google. The idea had first been tested in 2015, but this is the first time it has been available for all searchers.

Perhaps controversially, the feature’s introduction has led to speculation that Google could charge a fee for creating a lead for the business in question, especially if payment was made directly through Google.

This is a development that all businesses should keep an eye on, as the gap between search result, website and transaction blurs even closer.

How do I add URLs to a Google My Business listing?

Depending on the nature of your business, this feature will be available to you. To add URLs to your listing:

  • Sign in to Google My Business.
  • Choose the listing you want to edit.
  • Click Info, then Click into the  URLs section. Depending on your business category, you may see options to add additional URLs.
  • Enter your URLs in the appropriate fields.
  • Click Apply.

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