Latest data, news and tips from our search marketing team.

Google Clears Up Anchor Text Confusion

Does Anchor Text Effect Site Rankings? In a recent Google Hangout session, John Mueller, Senior Webmaster Trends Analyst at Google, discussed if anchor text can directly affect a site’s rankings. Good internal linking practices have always been seen as a basic component of SEO and anchor text is a large part of this. What is Anchor…

Date posted: 10/09/2018

Read More
What are assisted conversions and why are they important?

PPC advertising has never been a standalone medium when it comes to generating leads and sales for an organisation. Pay-per-click campaigns use a “last click” conversion model, regardless of the medium – whether that be Facebook, Google, Bing, Linkedin or Twitter (to name a few). A last click model assigns 100% credit to the final…

Date posted: 04/09/2018

Read More
Google Launches New Voice Search Markup

Google Release New Voice Search Schema Google have launched a new voice search or “speakable” structured data to adapt to the rise in voice search. This structured data is code which can be added to your content to mark up sections which may be most relevant to be read aloud by a digital assistant. This is…

Date posted: 07/08/2018

Read More
The SEO Works pick up award for Website Creativity

We are delighted to have been awarded a Platinum award at the Hermes Creative Awards 2018, one of the most prestigious creative awards in the industry. Hermes Creative Awards highlights outstanding work from professionals within the media industry. Our award was for our work on White Room Bridal, where we reinvigorated their web presence to…

Date posted: 30/07/2018

Read More
Mobile First Indexing: What It Means For Your Website

The popularity of smartphones has changed the way that websites are indexed on the Internet. Decades ago, when websites were first made, everyone was using static HTML pages. PHP sites and many others came later, leading to dynamic or responsive web pages that would change based upon the device that was viewing it. Now Google…

Date posted: 17/07/2018

Read More
Google Webspam Report for 2017

Webspam Report – Google Reduces Spam Links By Nearly Half   Google’s annual Webspam Report has recently been released, highlighting a series of statistics from their battle against “web spam” throughout 2017. What is Web Spam? Google defines “spam” as any action which violates the Webmaster Guidelines. The amount of spam sites currently in search…

Date posted: 09/07/2018

Read More
Google Have Their Say on GDPR Pop-Ups

As you will know, during May the hot topic of GDPR became a reality. There has been much talk of the “email bombardment” leading up to this but now Google have had their say on website reaction post-deadline. Since 25th May, many websites have chosen to display a notice detailing their privacy policy and GDPR…

Date posted: 04/06/2018

Read More
The SEO Works are the Best SEO and PPC agency in the North

It’s official – we’re the best SEO and PPC agency in the North! We are ecstatic to have won “Best SEO and PPC Agency” at this year’s Prolific North Awards. The Prolific North Awards took place on 24 May at the Principal Hotel in Manchester. We had been shortlisted in the Best SEO and PPC…

Date posted: 30/05/2018

Read More
The SEO Works a top 5 Northern SEO & PPC Agency

We’re ecstatic to be shortlisted as “Top SEO & PPC Agency” at the Prolific North Awards 2018. Update: We Won Best SEO and PPC Agency!! We’ve been nominated for the Top SEO & PPC Agency award,  along with 4 other agencies, in recognition of our consistent growth and evidence of delivering outstanding results across digital…

Date posted: 22/05/2018

Read More